Fullscreen (company)

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Fullscreen
Type Online content
Joint venture
Country United States
Availability International
Founded 2011
Headquarters Culver City, California
Owner AT&T
The Chernin Group
Official website
fullscreen.com

Fullscreen, Inc. is a global network of content creators and brands on YouTube owned by a joint venture of AT&T and The Chernin Group. It is the largest independent YouTube network based on unique viewers according to comScore Video Metrix.[1][2][3] Fullscreen offers tools, services, and consultation to its members. Yeousch was the largest sub network within the Fullscreen network, but eventually got shut down.

The Fullscreen network generates more than 3 billion monthly video views[4] and reaches almost 100 million subscribers monthly. Fullscreen employs more than 150 employees and is based in Culver City, California with offices in New York City[5] and Atlanta.

In addition to the network, Fullscreen also provides an end-to-end channel management and optimization service for brands and media companies to grow their presence on YouTube.[6][7] The premium service, which includes a full suite of software tools and consultation on programming strategy, is designed to build audience and engagement around clients’ video content. Fullscreen’s current clients include NBCUniversal, FOX, FremantleMedia, JASH,[8] Rooster Teeth, WIGS and more.

History[edit]

Fullscreen was founded on January 2011 by CEO George Strompolos,[9] who hired Ezra Cooperstein as Fullscreen’s COO. Previously an executive at Google/YouTube, Strompolos was responsible for establishing distribution partnerships with new media companies and YouTube’s top content producers. He co-created and developed YouTube’s Partnership Program that has developed a new class of content producers around the world.

Strompolos founded Fullscreen with the belief that the future of video is on the web and connected devices. The company was built to help new channels and networks to thrive in a digital world that can look very different than that of television.

Peter Chernin was a strategic partner and advisor since Fullscreen’s inception;[10] The Chernin Group officially came on board as an investor in May 2011. Viral marketing expert Brendan Gahan was brought on board as vice president of brand strategy in 2013[11][12]

Fullscreen also runs Channel Plus which works with companies like NBC, and Fox, and teaches them on how to distribute content on YouTube.[13]

PewDiePie stated in episode 9 of the BroKen Podcast: "Don’t sign with a network.”…“If you’re a small channel, what’s the benefit of a network?”. Other online creators such as Onision agree that companies like Fullscreen do not offer the user any advantage over a non-partnered channels.

Initiatives[edit]

On November 30, 2012 Fullscreen launched their Million Dollar Creator Fund committing one million dollars' worth of advertising and promotion to their creators. Every month, four channels within the Fullscreen network will be awarded up to $10,000 in pre-roll advertising and guerrilla campaigns, in which Fullscreen will pay its other partners to promote the winning channels.[14][15][16][17]

References[edit]

  1. ^ "comScore Releases February 2013 U.S. Online Video Rankings". comScore. 
  2. ^ Gutelle, Sam. "With 35,409,000 Uniques, Fullscreen Holds Serve In Web Video Rankings". Tubefilter. 
  3. ^ Carrasco, Ed. "FULLSCREEN NOW THE #1 INDEPENDENT YOUTUBE NETWORK ACCORDING TO COMSCORE [INTERVIEW]". New Media Rockstars. 
  4. ^ Wallenstein, Andrew. "Peter Chernin’s Next Moves". Variety. 
  5. ^ Carrasco, Ed. "FULLSCREEN HIRES FORMER MTV EXEC AS VP OF SALES AND BRAND STRATEGY". New Media Rockstars. 
  6. ^ Wallenstein, Andrew. "Media bigs flock to YouTube power players". Variety. 
  7. ^ Wallenstein, Andrew. "Peter Chernin’s Next Moves". Variety. 
  8. ^ Bond, Paul. "Sarah Silverman, Adam Carolla Launching YouTube Channels With Veteran Comedy Producer (Exclusive)". The Hollywood Reporter. 
  9. ^ Miller, Liz Shannon. "George Strompolos Leaves YouTube to Found Start-Up". Gigaom. 
  10. ^ Wallenstein, Andrew. "Media bigs flock to YouTube power players". Variety. 
  11. ^ Gutelle, Sam. "Fullscreen Taps Mekanism’s Viral Marketing Guru As Brand Strategy VP". Tubefilter. 
  12. ^ Carrasco, Ed. "SOCIAL MEDIA GURU BRENDAN GAHAN JOINS FULLSCREEN AS VP OF BRAND STRATEGY [INTERVIEW]". New Media Rockstars. 
  13. ^ Wallenstein, Andrew. "Media bigs flock to YouTube power players". Variety. Retrieved 16 June 2013. For instance, Fullscreen has built a side business, Channel Plus, that services the likes of NBC, Fox and FremantleMedia, and schools them on how to distribute content on YouTube. 
  14. ^ Shaw, Lucas. "YouTube Giant Fullscreen Launches Million Dollar Marketing Fund for Its Partners (Exclusive)". The Wrap. 
  15. ^ O'Malley, Gavin. "Fullscreen Commits $1M To Promote Online Video". Media Post. 
  16. ^ Mannarino, Matthew. "FULLSCREEN ANNOUNCES MILLION DOLLAR CREATOR FUND FOR ALL NETWORK PARTNERS". New Media Rockstars. 
  17. ^ Gutelle, Sam. "Fullscreen To Spend A Cool Million On Marketing For Smaller Channels". Tubefilter. 

External links[edit]