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|Products||Bobbleheads, vinyl figures|
|Slogan||If it ain't FunKo, it ain't fun!|
Funko, or FunKo, is a company that manufactures licensed pop culture toys. Funko is most known for producing over 1000 different licensed vinyl figures. In addition Funko produces licensed plush, bobbleheads, action figures, and licensed electronic items such as USB drives, lamps and headphones.
Founded in 1998 by Mike Becker, the company was originally conceived by Becker as a small project to bring back various low-tech, nostalgia-themed toys in the high-tech world of today. Funko's first manufactured bobblehead was of the restaurant advertising icon Big Boy.
Sold in 2005, Funko LLC is now headed by Brian Mariotti as president. Since 2005, the company has increased the scope of unique toy lines, and has signed licensing deals with WWE, Lucasfilm, Marvel, Hasbro, Elvis Presley, CBS, FOX, Warner Bros, Disney, Microsoft, HBO, etc. Funko products now have worldwide distribution and the company has bobblehead sales in excess of 10 million units. According to Mariotti, "We were in the $40 million range for revenue [in 2013] — and $28 million of that was from Pop figures alone." In 2015, Funko added Mopeez, Dorbz, Vinyl Idolz, Vinyl Vixens, and Super Deluxe vinyl to their existing lines.
Funko has created several different toylines since its inception. The first, Wacky Wobblers, is a line of bobbleheads featuring characters such as Betty Boop, Cap'n Crunch and The Cat in the Hat. Funko's POP! Vinyl line are toy figures modeled in a Japanese super deformed (chibi) style, from franchises including Game of Thrones, Disney and Star Wars. Funko Plushies are larger, fabric versions of the POP! line. Other products include Blox, FunkoVision, Hikari, ReAction Figures, Fabrikations soft sculptures and Funko Force.
- Ali, Reyan (November 12, 2014). "'Pop' Culture: The Incredible Rise of Funko Pop!". Rolling Stone. Retrieved February 12, 2015.
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