Fuse (TV channel)

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Fuse (TV channel)
Fuse Logo.jpg
Launched 1994 (As MuchMusic USA)
2001 (as MMUSA)
May 19, 2003 (As Fuse)
Owned by The Madison Square Garden Company
Picture format 1080i (HDTV)
480i (SDTV/16:9 letterbox)
Slogan Where Music Lives
Headquarters New York City, New York
Formerly called MuchMusic USA (1994-2001)
MMUSA (2001-2003)
Sister channel(s) MSG Network
MSG Plus
Website www.fuse.tv
Availability
Satellite
DirecTV 339 (SD only)
1339 (VOD)
Dish Network 164 (HD/SD)
Cable
Available on most cable systems Check local listings
Verizon FiOS 716 (HD)
216 (SD)
IPTV
AT&T U-verse 1535 (HD)
535 (SD)

Fuse is an American national television network dedicated largely to music. It features original series and specials, exclusive interviews, live concerts and video blocks.

Fuse accommodates a wide range of musical tastes, while targeting a demographic between 18-34 year-olds. It offers music entertainment not only on-air but also on-line (fusemusic.com),[1] on-demand (Fuse On-Demand),[2] and via mobile (Fuse mobile).[3]

Contents

History [edit]

As MuchMusic USA [edit]

The channel originally launched in 1994 as MuchMusic USA. The channel was originally a joint venture between Cablevision and CHUM Limited (CHUM would later sell its half of the network back to Cablevision, but still allow it to continue using the MuchMusic name under a license). Initially, CHUM Limited simulcast select MuchMusic USA programming on the Canadian music channel MuchMusic, with the only differences being in commercials, and certain French language programming (such as its French music video block French Kiss, and licensed programming imported from MTV and VH1) replaced with either infomercials or reruns of other programming.

As MMUSA [edit]

By 2001, MuchMusic USA began to diverge from its Canadian parent; it introduced a new logo identifying itself as MMUSA, and began to air its own original programming and music video blocks, often featuring user-submitted videos. By December 2002, MMUSA had almost replaced the entirety of its schedule with domestically produced programming, with the only MuchMusic program remaining being RapCity.

After CHUM revoked its license to the MuchMusic brand, Cablevision announced that it would re-launch the MMUSA channel as Fuse in 2003.[4]

As Fuse [edit]

Fuse studios are located on Seventh Avenue across from Madison Square Garden

MMUSA, formerly known as MuchMusic USA, officially re-launched as Fuse in 2003 with the debut airing of the critically acclaimed hip-hop comedy Kung Faux series. The Fuse channel originally focused on more underground and indie music genres. Today, Fuse focuses on a much broader range of music genres such as pop, urban, punk, and heavy metal while still encompassing underground indie music scenes and popular culture.

Also in its early days, Fuse programming was very music intensive. The network indirectly bashed MTV with a slogan touting Fuse as the channel "where the music went." Fuse's advertising in this period, by New York-based Amalgamated, generated controversy both through its more direct criticism of MTV – Viacom, corporate owner of MTV and for a short while the former owner of many of Fuse's current sister properties, protested when a Fuse billboard appeared across from its headquarters featuring Sally Struthers' plea to "save the music video" – and through its parodies, particularly that of the iPod ad campaign.[5][6][7][8]

2008–Present [edit]

In 2008, Fuse signed on to be the exclusive television partner for some major music events, including a three-year deal to air the Rock and Roll Hall of Fame Induction Ceremony.[9] and the Bonnaroo Music and Arts Festival. Fuse also works with the Van's Warped Tour, Voodoo Experience and Lollapalooza, airing interviews and live news from the festivals. Additionally in 2008, control of Fuse was transferred from Rainbow Media to fellow Cablevision subsidiary MSG Media, who owns and operates several music venues around New York, along with its namesake, Madison Square Garden.

In 2009, Fuse began airing a 2-minute long news show called The Daily Noise which is updated courtesy of Billboard Magazine.

In April 2010, Cablevision's MSG unit, including Fuse, was spun off as a publicly traded company, The Madison Square Garden Company.[10]

On June 20, 2010, Fuse simulcasted the 2010 MuchMusic Video Awards, marking its first broadcast of MuchMusic programming since its re-launch as Fuse.[11] Other MuchMusic programming would return in 2011, including The Wedge and Video on Trial (which would also gain an American version).

Blink-182 and former +44 singer/bassist Mark Hoppus hosts his own weekly television series on Fuse, titled Hoppus on Music.[12][13] The show has featured a star-studded lineup of guests, including Alice Cooper, Rob Zombie, Foo Fighters, Kid Rock, Linkin Park, Snoop Dogg, Phil Collins, Ben Folds, Kid Cudi, Angels and Airwaves, Simple Plan, and Ozzy Osbourne.

On June 28, 2011, Vevo and Fuse entered into a video syndication and content partnership. As part of the partnership, Fuse.tv syndicates Vevo's music video and entertainment programming, including exclusive music video premieres, live music events and originally produced series.[14]

Fuse Presents original series, which televises concerts of popular artists from iconic venues, has featured the following shows:

2012 to Present [edit]

In Fall 2012, Fuse re-focused the channel with new on-air branding[20] designed by Loyalkaspar, on-line at fuse.tv and focused more on trending music news stories. During music video programming the channel airs a new strap which features the latest news stores from Fuse News and Twitter. In winter 2012, Fuse launched a Fuse app available to both iOS and Android users. By November 2012 Fuse announced the launch of Fuse News[21] a daily news update program, along with additional newsworthy programming including Trending 10. The channel continues to focus on music but has also diversified with reality shows such as Off Beat and Ex-wives of Rock. Top 100 Playlist also aired in 2012 presented by various artists and bands. In February 2013, Fuse News debuted on the channel.

After the 2012 rebrand and introduction of new programming it has been reported that Fuse TV could be sold off or merged.[22] MSG are reported to be struggling to find a niche market for the music channel due to increased competition from Vevo and You Tube and the channel not being available on all broadcasting platforms in the US. It is speculated that the channel might be merge with AXS TV other options include changing the channels format or alternatively selling the channel under its current guise.[23]

2012-2013: Presenters & Shows [edit]

Previous Shows [edit]

  • Fuse Top 20 Countdown
  • No.1 Countdown
  • The Hip Hop Shop
  • On The Record
  • The Daily Noise
  • Hoppus on Music (Formerly: A Different Spin with Mark Hoppus)
  • Mad Genius
  • Cee Lo Green * Talking To Strangers (Formerly: Lay It Down with Cee Lo Green)
  • Pop Profiles
  • Video on Trial

Current hosts [edit]

See also [edit]

References [edit]

Notes
  1. ^ "Fuse.tv - Music Videos and News, Free Downloads and Concerts". Fusemusic.com. Retrieved 2011-02-04. 
  2. ^ "Fuse on Demand". fuse.tv. Retrieved 2011-02-04. 
  3. ^ "Mobile Video and Text Alerts". Fuse.tv. Retrieved 2011-02-04. 
  4. ^ Article: muchmusic usa Becomes Fuse; Total Convergence Music Programming `Fuses' Online, TV & Interactive Game Play. HighBeam Research
  5. ^ Mucha, Thomas (2005-03-01). "They Want Their Fuse TV - March 1, 2005". Money.cnn.com. Retrieved 2010-06-25. 
  6. ^ by dabitch (2003-05-15). "Fuse is fuel for fury. MTV doesn't like their tone.". Adland.tv. Retrieved 2010-06-25. 
  7. ^ Tim Arango (2004-07-23). "Apple Blows Fuse Over Ads". NYPOST.com. Retrieved 2010-06-25. 
  8. ^ by dabitch (2004-07-24). "Fuse parodies two campaigns in one - gets Apple on the phone". Adland.tv. Retrieved 2010-06-25. 
  9. ^ "Fuse Gets Rock Hall of Fame Telecasts In Three-Year Deal - 2008-11-03 06:00:00 | Multichannel News". Multichannel.com. Retrieved 2010-06-25. 
  10. ^ Riddell, Kelly. "Cablevision Spins Off MSG to Focus on Cable Franchise". Bloomberg. Retrieved 18 January 2013. 
  11. ^ "CTV Media Site - MuchMusic". Ctvmedia.ca. 2010-06-08. Retrieved 2010-06-25. 
  12. ^ "Coming to Fuse This Fall: A Different Spin with Mark Hoppus". Fuse.tv. 2010-06-22. Retrieved 2010-06-22. 
  13. ^ "Fuse Announces New Weekly Show 'Hoppus on Music'". PR Newswire. 2010-06-22. Retrieved 2010-06-22. 
  14. ^ "VEVO Press Release Media Site - Fuse". Fuse.tv. 2011-06-28. Retrieved 2011-07-18. 
  15. ^ "CTV Media Site - MuchMusic". Ctvmedia.ca. 2009-09-08. Retrieved 2011-02-04. 
  16. ^ "Fuse presents "Drake: Live From Radio City Music Hall" Nov. 24 Media Site = Channel Guide Magazine". channelguidemagblog.com. 2010-11-19. Retrieved 2011-07-18. 
  17. ^ "Fuse presents "Elton John and Leon Russell Live From the Beacon Theatre" Oct. 19 Media Site = Channel Guide Magazine". channelguidemagblog.com. 2010-10-15. Retrieved 2011-07-18. 
  18. ^ "Linkin Park Live MSG Concert on Fuse Presents, Friday February 18". http://www.zimbio.com. Retrieved 2011-07-18. 
  19. ^ "Fuse Presents Red Hot Chili Peppers Live from The Roxy". http://www.theaudioperv.com. Retrieved 2011-09-11. 
  20. ^ http://loyalkaspar.com/fuse-2012-rebrand
  21. ^ http://artsbeat.blogs.nytimes.com/2012/09/04/fuse-introduces-fuse-news-with-some-recognizable-hosts/
  22. ^ http://www.nypost.com/p/news/business/msg_could_be_at_the_end_of_its_fuse_5BshQv8sjfZqtmYIwJtx7H
  23. ^ http://www.pollstar.com/news_article.aspx?ID=804842
  24. ^ http://www.elle.com/news/fashion-style/alexa-chung-tv-show-brad-pitt-chanel-no-5-part-two

External links [edit]