Fuse (TV channel)
|Launched||1994 (as MuchMusic USA)
2001 (as MMUSA)
May 19, 2003 (as Fuse)
|Owned by||The Madison Square Garden Company|
|Picture format||1080i (HDTV)
480i (SDTV/16:9 letterbox)
|Slogan||Where Music Lives|
|Headquarters||New York City, New York|
|Formerly called||MuchMusic USA (1994–2001)
|Sister channel(s)||MSG Network
|DirecTV||339 (SD only)
|Dish Network||164 (HD/SD)|
|Available on most U.S. cable systems||Consult your local cable provider for channel availability|
|AT&T U-verseVerizon FiOS||1535 (HD)
535 (SD)716 (HD)
Fuse (stylized as fuse) is an American digital cable and satellite television channel that is owned by The Madison Square Garden Company. The channel is dedicated largely to music, and features original series and specials, exclusive interviews, live concerts and blocks of music videos.
Fuse accommodates a wide range of musical tastes, while targeting a demographic of young adults between 18- and 34-years-old. It also offers music content through the fusemusic.com website, its video on demand service Fuse On-Demand, and though its Fuse Mobile service.
As of August 2013, Fuse is available to approximately 73,008,000 pay television households (63.93% of households with television) in the United States.
As MuchMusic USA
The channel originally launched in 1994 as MuchMusic USA; it was originally founded as a joint venture between Cablevision and Toronto-based CHUM Limited (CHUM would later sell its 50% stake in the network to Cablevision, but was allowed to continue using the "MuchMusic" name under a brand licensing agreement). Initially, CHUM Limited simulcast select MuchMusic USA programming on the Canadian music channel MuchMusic, with the only differences being in commercial advertisements, and certain French language programming (such as its French music video block French Kiss, and licensed programming imported from MTV and VH1) was replaced with either infomercials or reruns of other programming.
By 2001, MuchMusic USA began to diverge from its Canadian parent; it introduced a new logo identifying itself as MMUSA, and began to air its own original programming and music video blocks, often featuring user-submitted videos. By December 2002, MMUSA had replaced almost the entirety of its schedule with domestically produced programming, with the only MuchMusic program remaining being RapCity.
After CHUM revoked its licensing agreement for the U.S. channel to use the MuchMusic brand, Cablevision announced that it would relaunch MMUSA as Fuse in 2003.
The channel officially relaunched as Fuse on May 19, 2003, with the debut of the critically acclaimed hip-hop comedy series Kung Faux. Fuse originally focused on more underground and indie music genres. Today, the channel focuses on a much broader range of music genres such as pop, urban, punk, and heavy metal while still encompassing underground indie music scenes and popular culture.
In its early days, Fuse programming was also very music intensive. The network indirectly bashed MTV with a slogan touting Fuse as the channel "where the music went." Fuse's advertising in this period, by New York-based Amalgamated, generated controversy both through its more direct criticism of MTV – Viacom, corporate owner of MTV and for a short while the former owner of many of Fuse's current sister properties, protested when a Fuse billboard appeared across from its headquarters featuring Sally Struthers' plea to "save the music video" – and through its parodies, particularly that of the iPod ad campaign.
In 2008, Fuse became the exclusive television partner for some major music events, including signing a three-year deal to air the Rock and Roll Hall of Fame Induction Ceremony and the Bonnaroo Music and Arts Festival. Fuse also works with the Van's Warped Tour, Voodoo Experience and Lollapalooza, airing interviews and live news from the festivals. The same year, as part of a corporate reorganization, Cablevision moved Fuse from its Rainbow Media division to its Madison Square Garden unit – aligning it with a group of co-owned music venues across New York City. In 2009, Fuse debuted a two-minute music news program called The Daily Noise which is updated courtesy of Billboard Magazine.
On June 20, 2010, Fuse simulcast the 2010 MuchMusic Video Awards, marking its first broadcast of MuchMusic programming since its relaunch as Fuse. Other MuchMusic programming would return in 2011, including The Wedge and Video on Trial (which would also gain an American version).
Blink-182 and former +44 singer/bassist Mark Hoppus began hosting his own weekly television series on Fuse that year, titled Hoppus on Music. The show has featured a star-studded lineup of guests, including Alice Cooper, Rob Zombie, Foo Fighters, Kid Rock, Linkin Park, Snoop Dogg, Phil Collins, Ben Folds, Kid Cudi, Angels and Airwaves, Simple Plan and Ozzy Osbourne.
On June 28, 2011, Vevo and Fuse entered into a video syndication and content partnership. As part of the partnership, Fuse.tv syndicates Vevo's music video and entertainment programming, including exclusive music video premieres, live music events and originally produced series.
Through its Fuse Presents series, the network has also presented live concerts from various venues, primarily from those owned by MSG. These have included:
- July 25, 2008 – Fall Out Boy live from the Chicago Theatre
- June 1, 2009 – Dave Matthews Band live from the Beacon Theatre
- September 11, 2009 – Jay-Z concert live from Madison Square Garden. The concert was simulcast by MuchMusic in Canada.
- November 17, 2009 – John Mayer live from the Beacon Theatre
- November 24, 2010 – Drake live from Radio City Music Hall 
- October 19, 2010 – Elton John and Leon Russell live from the Beacon Theatre
- February 18, 2011 – Linkin Park live from Madison Square Garden.
- August 30, 2011 – Red Hot Chili Peppers from The Roxy Theatre in Hollywood.
- December 16, 2011 – Swedish House Mafia live from Madison Square Garden.
- December 17, 2011 – The National live from The Beacon Theatre.
- December 18, 2011 – Z100's Jingle Ball 2011 live from Madison Square Garden.
In the fall of 2012, Fuse refocused itself with a new on-air branding campaign designed by Loyalkaspar, and focused more of its website, fuse.tv, on trending music news stories. During music video programming, the channel runs a ticker which features the latest news stories from Fuse News and Twitter. That winter, Fuse launched a mobile app available on both iOS and Android operating systems. In November 2012, Fuse announced the launch of Fuse News, a daily news update program which debuted in February 2013, along with additional newsworthy programming including Trending 10. The channel continues to focus on music but has also diversified with reality shows such as Off Beat and Ex-wives of Rock. Top 100 Playlist also aired in 2012 presented by various artists and bands.
After the 2012 rebrand and introduction of new programming, it was reported that Fuse TV could be sold off or merged. MSG was reported to have been struggling to find a niche market for the music channel due to increased competition from Vevo and YouTube, and the channel not being available on all television platforms in the U.S. It is speculated that the channel might be merged with AXS TV; other options include changing the channel's format or alternatively selling the channel under its current format.
- Matte Babel – host of Fuse News
- Dan Brown – host of Trending 10
- Alexa Chung – host of Fuse News
- Elaine Moran – host of Fuse News and Trending 10
- Jack Osbourne – host of Fuse News
- Yasmine Richard – host of Trending 10 and Top 20 Countdown
- Esteban Serrano – host of Top 20 Countdown
- Juliya Chernetsky – host of Fuse Top 20 Countdown
- Billy Eichner – host of Funny or Die's Billy on the Street
- Cee Lo Green – host of Cee Lo Green * Talking To Strangers
- Allison Hagendorf – host of Fuse Top 20 Countdown
- Mark Hoppus – host of Hoppus on Music
- Touré – host of Hip Hop Shop and On The Record
- "Fuse.tv - Music Videos and News, Free Downloads and Concerts". Fusemusic.com. Retrieved 2011-02-04.
- "Fuse on Demand". fuse.tv. Retrieved 2011-02-04.
- "Mobile Video and Text Alerts". Fuse.tv. Retrieved 2011-02-04.
- Seidman, Robert (August 23, 2013). "List of How Many Homes Each Cable Networks Is In - Cable Network Coverage Estimates As Of August 2013". TV by the Numbers. Zap2it. Retrieved August 25, 2013.
- Article: muchmusic usa Becomes Fuse; Total Convergence Music Programming `Fuses' Online, TV & Interactive Game Play. HighBeam Research
- Mucha, Thomas (2005-03-01). "They Want Their Fuse TV - March 1, 2005". Money.cnn.com. Retrieved 2010-06-25.
- by dabitch (2003-05-15). "Fuse is fuel for fury. MTV doesn't like their tone.". Adland.tv. Retrieved 2010-06-25.
- Tim Arango (2004-07-23). "Apple Blows Fuse Over Ads". NYPOST.com. Retrieved 2010-06-25.
- by dabitch (2004-07-24). "Fuse parodies two campaigns in one - gets Apple on the phone". Adland.tv. Retrieved 2010-06-25.
- "Fuse Gets Rock Hall of Fame Telecasts In Three-Year Deal - 2008-11-03 06:00:00 | Multichannel News". Multichannel.com. Retrieved 2010-06-25.
- Riddell, Kelly. "Cablevision Spins Off MSG to Focus on Cable Franchise". Bloomberg. Retrieved 18 January 2013.
- "CTV Media Site - MuchMusic". Ctvmedia.ca. 2010-06-08. Retrieved 2010-06-25.
- "Coming to Fuse This Fall: A Different Spin with Mark Hoppus". Fuse.tv. 2010-06-22. Retrieved 2010-06-22.
- "Fuse Announces New Weekly Show 'Hoppus on Music'". PR Newswire. 2010-06-22. Retrieved 2010-06-22.
- "VEVO Press Release Media Site - Fuse". Fuse.tv. 2011-06-28. Retrieved 2011-07-18.
- "CTV Media Site - MuchMusic". Ctvmedia.ca. 2009-09-08. Retrieved 2011-02-04.
- "Fuse presents "Drake: Live From Radio City Music Hall" Nov. 24 Media Site = Channel Guide Magazine". channelguidemagblog.com. 2010-11-19. Retrieved 2011-07-18.
- "Fuse presents "Elton John and Leon Russell Live From the Beacon Theatre" Oct. 19 Media Site = Channel Guide Magazine". channelguidemagblog.com. 2010-10-15. Retrieved 2011-07-18.
- "Linkin Park Live MSG Concert on Fuse Presents, Friday February 18". http://www.zimbio.com. Retrieved 2011-07-18.
- "Fuse Presents Red Hot Chili Peppers Live from The Roxy". http://www.theaudioperv.com. Retrieved 2011-09-11.
- [dead link]
- Itzkoff, Dave (September 4, 2012). "Fuse Introduces 'Fuse News,' With Some Recognizable Hosts". NYTimes.com. Retrieved 2013-12-18.
- Atkinson, Claire (2013-03-22). "MSG could be at the end of its Fuse | New York Post". Nypost.com. Retrieved 2013-12-18.
- Dana Parker-McClain (2013-04-15). "Fuse For Sale?". Pollstar. Retrieved 2013-12-18.
- "Alexa Chung's American Fuse News TV Show - Brad Pitt's Second Chanel No.5 Video Ad". ELLE. Retrieved 2013-12-18.
- Official website
- TV Shows
- Hip Hop Shop
- Hoppus On Music
- Top 100 Sexy Beats
- Top 20 Countdown
- Billy On The Street
- Last Call with Carson Daly