Fusion Cosmetics
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Fusion Cosmetics is a fictional business from the ABC daytime drama All My Children. Fusion Cosmetics closed after the perfume Bella was recalled.
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[edit] History
[edit] Plot
Fusion Cosmetics is founded when Greenlee Smythe decides to partner up with Kendall Hart to create a cosmetics company that will rival Erica Kane's Enchantment Enterprises and eventually overthrow Erica from the throne of Queen of the cosmetics industry. Its roots begin when Greenlee, Kendall, Mia Saunders, and Simone Torres make Fusion's first product (a lip color) in Kendall's kitchen. After a few failed attempts, the girls finally come up with a formula that works. From there, the girls, soon to be named the "Fab Four", launch their company, Fusion Cosmetics, which sells at retailers nationwide. Rivals of Fusions Cosmetics include Enchantment Enterprises founded by Erica and Revlon/Giavanna Cosmetics. Fusion Cosmetics is located on 500 Front Street, Pine Valley, PA. In 2006, Fusion Cosmetics spawns a nightclub/bar called ConFusion. Fusion Cosmetics eventually merges with Enchantment when Erica gives Kendall all of her Enchantment stock and names her as successor CEO of Enchantment. Fusion Cosmetics is also partially owned by Cambias Industries (a large conglomerate). Greenlee returns back to work, telling the crew that Babe Carey Chandler's shares (which Greenlee sold to get back at Kendall) are now hers again, and that she is the majority stockholder and the boss. Zach retaliates and gives Kendall all of the Fusion shares that Cambias Industries holds. The two women become equal partners once more.
[edit] Fusion Cosmetics in real life
In 2004, ABC and All My Children launched a real life Fusion Cosmetics line for fans of the soap opera. The first fragrance released was Enchantment, Erica Kane's company.[1][2] Months later, when Fusion's new spring line debuted, so did its fragrance for real. Both fragrances are available at Wal-Mart and online at ABC. Of this, The A.V. Club relayed a statement:
| “ | The Enchantment perfume successfully seeped through the television screen and onto Wal-Mart shelves nationwide.[3] | ” |
Fusion Cosmetics were also sold on the Home Shopping Network.
[edit] Real and fictional products
- The Fusion
- Enchantment
- Day and Night
- Charm!
- Eye Candy
- Bella (recalled, tainted by Adam Chandler)
- Fusion Green (recycling products)
[edit] Fictional Fusion Cosmetics employees
- Kendall Hart -- co- Founder and Co-Owner
- Ryan Lavery -- Co-Owner (Was Given Greenlee's Shares)
- Mia Saunders -- co-Founder and Partner, now is Field Operator for the San Francisco Branch of Fusion
- Erica Kane -- Overseer of the company's product development
- Bianca Montgomery -- Overseer of the company's product development
- Randi Morgan -- Assistant to Amanda Dillon
- Petey Cortlandt -- Intern; Spy for Adam Chandler
- Colby Chandler -- Intern
[edit] Fictional former Fusion Cosmetics members
- Simone Torres (deceased) -- co-Founder, Former Co-Owner and Former Marketing Executive
- Liza Colby -- Founder, Former Partner of Fusion
- Erin Lavery (deceased) -- Associate; killed by the Satin Slayer
- Jonathan Lavery -- Former Financial analyst
- Michael Cambias (deceased) -- Former Major Stock Holder
- Reggie Montgomery -- Former Employee
- Josh Madden -- Employee through Cambias Industries
- Bianca Montgomery -- Developing products for their teen line
- Zoe Luper -- Former Employee
- Zach Slater -- Owner of Cambias Industries which owns Fusion Cosmetics (gave his shares to Kendall)
- Carlos Reyes -- Advertising pitchman
- Danielle Frye -- Former Employee of Fusion Cosmetics, Head of Teen Line
- Ava Benton -- Former Model for Fusion cosmetics; Kendall fired her (Fusion Green campaign)
- Annie McDermott -- Former Employee of Fusion Cosmetics, Quits. Comes back, and then gets fired.
- Babe Carey (deceased) -- Former Employee of Fusion Cosmetics, former co-owner (asked back by Greenlee), former Marketing Executive & shareholder; resigned before her death.
- Di Henry (deceased) -- Former Employee of Fusion Cosmetics and Fusion outpost in New York
- Greenlee Smythe (presumed dead) -- Founder and Co-Owner
- Amanda Dillon -- Employee of Fusion Cosmetics. Quits.
[edit] References
- ^ "The Place To Place a Product. Storylines include everything from perfume to potato chips". broadcastingcable.com. http://www.broadcastingcable.com/article/CA503566.html. Retrieved 2007-07-11.
- ^ "Also Starring (Your Product Name Here)". www.commercialalert.org, Publisher Michael McCarthy, USA Today. http://www.commercialalert.org/issues/culture/product-placement/also-starring-your-product-name-here. Retrieved 2007-07-11.
- ^ "How to smell like a Trump with a hint of Cumming. Stars In A Bottle". avclub.com. http://www.avclub.com/content/node/24860. Retrieved 2007-07-11.
