He suggested the idea for the Tour at a meeting with Henri Desgrange, editor of the daily newspaper L'Auto as a way to boost circulation. Desgrange recruited Lefèvre from the rival daily sports paper, Le Vélo, to work as his rugby and cycling correspondent. Lefèvre played both sports but was keener on cycling. When L'Auto 's circulation didn't match the hopes of its backers, Lefèvre was the youngest at a crisis conference held on the first floor of L'Auto's office in the rue Faubourg Montmartre in Paris. He said in subsequent interviews that he suggested a six-day race round France only because he could think of nothing else to say.
Desgrange said "As I understand it, petit Géo, you are suggesting a Tour de France." The name had been used before, particularly in car racing, but it was the first time it had been used in cycling. Desgrange took Lefèvre for lunch and the pair discussed the idea over coffee. Only when the newspaper's accountant, Victor Goddet, said he would put the company's funds into the scheme did Desgrange accept the idea. He didn't believe it so whole-heartedly, though, because he stayed away from the first Tour in 1903 and appointed Lefèvre director of the course and judge at both the start and finish, following the race by train, missing the finish in Lyon.
- L'Équipe, France, 8 July 2003
- cyclingnews.com, "Who got their tyres crossed?", 9 November, 2006