Up (TV channel)
|Launched||October 30, 2004|
|Owned by||Charles Humbard|
|Picture format||480i (SDTV)
|Formerly called||Gospel Music Channel (2004-2010)
GMC TV (2010-2013)
|Dish Network||Channel 188|
|Available on most U.S. cable systems||Check local listings or http://gmc2.viewerlink.tv|
|Verizon FiOS||Channel 224|
Up, also known as Up TV and rendered as UP (formerly GMC TV and originally Gospel Music Channel) is an American satellite and cable television channel founded originally to have a focus on gospel music. The network rebranded as Up on June 1, 2013 (the rebranding was originally scheduled to occur on September 1, 2013).
The Gospel Music Channel was founded in 2004 by Charles Humbard, the son of televangelist Rex Humbard, originally devoted to gospel music. With Brad Siegel, former president of Turner Broadcasting's Turner Entertainment Networks, as vice chairman, Humbard launched GMC on October 30, 2004. Gospel Music Channel originally programmed gospel/Christian music, featuring all styles, including traditional and contemporary gospel, Christian rock and pop, southern gospel, and even Christian metal. Each weeknight, the network's lineup featured a different genre of music.
In addition to music video blocks, the network produced some original shows, such as Faith and Fame (artist biographies), Front Row Live (concerts), and America Sings (singing competition). The channel also carried Gospel music industry award shows The Stellar Awards (urban gospel), The GMA Dove Awards, along with the The National Quartet Convention (southern gospel showcase).
Since re-branding in 2010, the channel has begun carrying popular syndicated series such as Cosby; Dr. Quinn, Medicine Woman; and The Waltons. The channel has also aired films such as The Secret Garden, The Trial and Pay It Forward, as well as Christian movies such as Fireproof. The network also does not program on Christmas Eve or Day, choosing to air a yule log loop with holiday songs from Contemporary Christian artists.