CITV Breakfast
| Based in | London, England, UK |
|---|---|
| Broadcast area | National (CITV channel) (Breakfast 6:00am - 9:25am) |
| Replaced | GMTV2 (1999-2011) |
| Website | itv.com/citv |
| Owned by | ITV plc |
CITV Breakfast (previously named GMTV2, known on-air as CITV) is a British digital television station owned by ITV Breakfast Limited, a consortium of ITV plc. It broadcasts every morning between 06:00 and 09:25 (on the same channel as CITV). It was designed to complement its sister channel GMTV, and offered children's programming every day. On weekdays teleshopping was shown for the first half hour until 6.30am followed by Action Stations! until 9.25am.
Weekends changed to pre-school programming, with Wakey! Wakey! airing 06:00 to 09:00 on Saturdays and Sundays. A teleshopping strand was featured on Saturdays and Sundays airing from 09:00-09:25. A repeat of The Sunday Programme was aired at 07:55-08:55 each Sunday from 1999-2008. The station closed down at 09:25, although viewers didn't notice any changeover between GMTV2 and CITV.
On 17 March 2008, ITV2 and its one-hour timeshift channel have been broadcasting 24 hours a day, meaning GMTV2 programming moved from ITV2 to ITV4, broadcasting its usual hours. The stand continues to be simulcast on CITV.[1]
As of November 2006, a one hour delayed version of GMTV2 had been available on ITV2+1 on Sky and also on Freeview, running from 07:00 to 10:25, however due to the change from ITV2 to ITV4, GMTV2 was available one hour later on ITV4+1 on Sky Channel 180.
From 7 June 2010 ITV4 increased its broadcast hours to include the 6am to 9.25am slot currently held by GMTV2. Following the changes, GMTV2 is now only available on the CITV channel from 6am to 9.25am. On Saturdays and Sundays, CITV's early morning slot continues to run a simulcast of GMTV (on the ITV Network). There is no longer a one-hour timeshft service.[2]
GMTV2 was renamed as CITV Breakfast in 2011, as the GMTV name was dropped, in favour of ITV Breakfast.
[edit] References
- ^ "ITV2+1 to take Men & Motors EPG slot". Digital Spy. March 6, 2008. http://www.digitalspy.co.uk/digitaltv/a90960/itv21-to-take-men-motors-epg-slot.html. Retrieved 2008-03-06.
- ^ "ITV4 to extend transmission hours". Digital Spy. May 10, 2010. http://www.digitalspy.co.uk/digitaltv/news/a219188/itv4-to-extend-transmission-hours.html?rss. Retrieved 2010-05-10.
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