General Motors Egypt
- This article incorporates information from
|Headquarters||Maadi, Cairo, Egypt|
|Key people||Rajeev Chaba (Chairman & MD)|
|Products||automobiles, motor vehicles, trucks|
|Owners||33%: Egyptian Investors
31%: General Motors Company
20%: Isuzu Motors Ltd.
16%: Saudi Investors
General Motors Egypt S.A.E. (جنرال موتورز مصر, or short GME) is a car and motor vehicle manufacturer based in Maadi, Cairo, Egypt. The company's car factory is located in the 6th of October City and is one of the direct neighbors of the Egyptian German Automotive Company. Despite its name, the company is not a part of the General Motors Company, but only a joint venture with the local importer and car dealer Al-Monsour Automotive Company. Al-Monsour is the largest shareholder and with more than 1,000 workers the official owner and operator of the plant.
After eight years of successful cooperation with the U.S. American General Motors starting in 1975, the dealer made a proposal to build a production plant in Egypt. So the company was founded in the same year. One year later, the plant was opened in an internal opening ceremony. At the official plant opening in 1985 the first cars rolled off the company's production line. The opening speech was given by the former President of Egypt Hosni Mubarak. In 1987, continuous production finally started. The company was at this time only active as an automotive supplier. The first product was the chassis for the Isuzu TF which was assembled locally by another car assembler as the Chevrolet T Series. In their own plant, production of the Chevrolet Mini Bus began, which was based on the same platform. In 1993, the Mini Bus was replaced by the Opel Vectra. In the following year, GM Egypt began the assembling of the CKD imported Opel Corsa.
In 1996 the 100,000th vehicle left the production plant. In the same year, GM Egypt was honored by General Motors as the best producer of Opel vehicles worldwide, on account of the production quality of the vehicles. In the following year, the company achieved an annual production capacity of 24,225 units.
In 1998, two models were replaced by their newer generation. The old Isuzu TF was replaced by the new Isuzu Rodeo and the Chevrolet T Series was replaced by the identical Chevrolet Frontera. After 72 months of manufacturing of the successful Opel Vectra, GM Egypt improved the quality of the model and hoped this would achieve higher sales. The old model was now only faced as the new generation. For the exhibited posters and TV commercials participating in the American University Annual Advertising Competition, the GME was awarded with the bronze medal. ISO 9002 certification followed in 1992. In 2000 the Opel Astra was adopted to the model lineup which was an CKD assembled model also. A short time later, the production of the 200,000th vehicle was celebrated. In 2001, GME received its second certification to ensure a safe and healthy working environment in accordance with ISO 14001. In the same year the contract with the Al-Monsour Automotive Company expired which was subsequently replaced by a new contract.
General Motors Egypt began the full manufacturing of the Opel Astra Sedan and Opel Corsa Sedan in 2002. The Opel Vectra was renewed to its current generation at this time. As import models the Chevrolet Aveo and Chevrolet Optra was launched in the Egyptian market in 2005. New vehicles manufactured by GME are the models Chevrolet Crew Cab and the identical Chevrolet T Series. Their own production of the Chevrolet Aveo began in 2007 at the GME plant. One year later GME began manufacturing the Chevrolet Lanos in different luxury versions parallel to the sporty model versions from the Speranza manufacturing. In 2009 GME began making the Chevrolet Captiva, Chevrolet Cruze and the Chevrolet N200. The last of these is exported to South American markets. The import models since 2009 are the Chevrolet N Series, Opel Astra, Opel Corsa and the Opel Insignia.
Current Passenger Cars
Current Commercial Vehicles
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