There have been many claims to authorship of GROW as a way of achieving goals and solving problems. While no one person can be clearly identified as the originator, Graham Alexander, Alan Fine, and Sir John Whitmore all made significant contributions. Max Landsberg also describes GROW in his book The Tao of Coaching. Other similar models include collaborative helping maps in family therapy and Gabriele Oettingen's WOOP model.
Jonathan Passmore and Stefan Cantore have suggested that one 'argument against behavioural-based approaches such as GROW is that their goal nature excludes the potential to explore philosophical aspects of life. Thus GROW may be suited to working in goal-directed areas of sports or business, but may be less well suited to careers conversations, person–role fit or life-coaching conversations where other approaches such as the transpersonal or existential approaches may be more helpful.'
Stages of GROW
There are a number of different versions of the GROW model. The following table presents one view of the stages but there are others. The 'O' in this version has two meanings.
|G||Goal||The Goal is the end point, where the client wants to be. The goal has to be defined in such a way that it is very clear to the client when they have achieved it.|
|R||Reality||The Current Reality is where the client is now. What are the issues, the challenges, how far are they away from their goal?|
|O||Obstacles||There will be Obstacles stopping the client getting from where they are now to where they want to go. If there were no Obstacles the client would already have reached their goal.|
|Options||Once Obstacles have been identified, the client needs to find ways of dealing with them if they are to make progress. These are the Options.|
|W||Way Forward||The Options then need to be converted into action steps which will take the client to their goal. These are the Way Forward.|
As with many simple principles, any user of GROW can apply a great deal of skill and knowledge at each stage but the basic process remains as written above. There are numerous questions which the coach could use at any point and part of the skill of the coach is to know which questions to use and how much detail to uncover.
The following is a very simple example of using the GROW model to achieve a goal. This example deals with weight loss. If the client wants: 'To bring my weight down to 120 pounds in three months and keep it down', that is their Goal. The more heartfelt and personal, the more meaningful the goal is to the person and the more likely they will be to commit to and achieve the goal.
The GROW approach would then be to establish the Reality by stating what their weight is now. The coach would then ask awareness questions to deepen understanding of what is happening when the client tries to lose weight, thus identifying the Obstacles. These questions could include:
- When you have been able to lose weight — what made the difference?
- What is the difference between the times you are able to keep weight off and the times when you put it on again?
- What would have to change for you to be sure you could lose the weight and keep it off?
If the client genuinely answers these questions they will discover new information about what works and does not work for them in terms of weight loss, and create some potential for change. It then becomes possible to create some strategies or Options which get around the Obstacles. These could include looking at which diets or exercise regimes work best, or finding a specific type of support. Once the client knows the strategies that are likely to work they can establish a Way Forward which involves taking action steps. This is where they commit to what they will do in the short term to put the strategies into effect. For instance, one action might be asking a particular person for support, and another might be to buy a different selection of foods.
GROW neatly highlights the nature of a problem for coaching purposes. In order for a problem to exist in coaching terms there has to be two elements present. Firstly there has to be something that the client is trying to achieve — the Goal. Then there has to be something stopping them achieve that goal — the Obstacle(s). Using GROW automatically breaks a problem down into these component parts.
The same principles can be applied whatever goal or problem the client has. GROW can be used on technical problems, issues regarding processes, strategy questions, interpersonal issues and many more. The model can also be used by a group who are all working on the same problem or goal.
The GROW principle and the Inner Game
GROW was influenced by the Inner Game method developed by Timothy Gallwey. Gallwey was a tennis coach who noticed that he could often see what a player was doing incorrectly but that simply telling her what she should be doing did not bring about lasting change.
The parallel between Gallwey's Inner Game method and the GROW method can be illustrated by the example of a player who does not keep his or her eye on the ball. Some coaches might give instructions such as: 'Keep your eye on the ball' to try to correct this. The problem with this sort of instruction is that a player will be able to follow it for a short while but may be unable to keep it in the front of his or her mind in the long term. So one day, instead of giving an instruction, Gallwey asked the player to say 'bounce' out loud when the ball bounced and 'hit' out loud when she hit it.
The result was that the players started to improve without a lot of effort because they were keeping their eye on the ball. But because of the way the instruction was given they did not have a voice in their heads saying 'I must keep my eye on the ball.' Instead they were playing a simple game while they were playing tennis. Once Gallwey saw how play could be improved in this way, he stopped giving instructions and started asking questions that would help the player discover for herself what worked and what needed to change. This was the birth of the Inner Game method.
The GROW method is similar. For example, the first stage in this process would be to set a target which the player wants to achieve. If a player wanted to improve her first serve Gallwey would ask how many first serves out of ten she would like to get in. This is the Goal. The Reality would be defined by asking the player to serve 10 balls and seeing how many first serves went in.
Gallwey would then ask awareness-raising questions such as 'What do you notice you are doing differently when the ball goes in or out?' This would enable the player to discover for herself what was changing about her mind and body when the serve went in or out. She had then defined her Obstacles and Options. She therefore learned for herself what she had to change in order to meet her serving targets and she had a clear Way Forward.
The originators of both the Inner Game method and the GROW method suggested that many individuals were struggling to achieve goals because they were not learning from experience and were not aware of the available knowledge that would help them.
- Immunity to change — a method of analyzing and overcoming psychological obstacles to goals
- SMART criteria — criteria for composing goals
- WOOP (scientific strategy) — a similar strategy for behavior change
- Transtheoretical model — another model of intentional change
- Alexander 2010; Fine & Merrill 2010; Whitmore 2009; Whitmore, Kauffman & David 2013
- Landsberg 2003
- Madson 2011
- Oettingen 2014
- Passmore & Cantore 2012, p. 22 (see also Whitmore, Kauffman & David 2013 for a response to this criticism)
- Questions that can be used at each stage can be found in a number of texts, for example: Fine & Merrill 2010, p. 60–61; Grant 2011, p. 120; McCarthy 2014
- 'The GROW technique has its origins in sports coaches who have been influenced by Tim Gallwey's book The Inner Game of Tennis (1974). The technique relies heavily on using skilful questions and following a clear structure.' (Parsloe & Wray 2000, p. 67)
- Alexander, Graham (2010) . "Behavioural coaching—the GROW model". In Passmore, Jonathan. Excellence in coaching: the industry guide (2nd ed.). London; Philadelphia: Kogan Page. pp. 83–93. ISBN 9780749456672. OCLC 521754202.
- Fine, Alan; Merrill, Rebecca R (2010). You already know how to be great: a simple way to remove interference and unlock your greatest potential. New York: Portfolio Penguin. ISBN 9781591843559. OCLC 555648015.
- Grant, Anthony M (December 2011). "Is it time to REGROW the GROW model? Issues related to teaching coaching session structures". The Coaching Psychologist 7 (2): 118–126.
- Landsberg, Max (2003) . The tao of coaching: boost your effectiveness at work by inspiring and developing those around you. London: Profile Books. ISBN 9781861976505. OCLC 223636717.
- Madson, William C (December 2011). "Collaborative helping maps: a tool to guide thinking and action in family-centered services". Family Process 50 (4): 529–543. doi:10.1111/j.1545-5300.2011.01369.x.
- McCarthy, Dan (May 2014). "70 awesome coaching questions using the GROW model". About.com. Retrieved 14 September 2014.
- Oettingen, Gabriele (2014). "The magic of WOOP". Rethinking positive thinking: inside the new science of motivation. New York: Current. pp. 118–140. ISBN 9781591846871. OCLC 881498635.
- Parsloe, Eric; Wray, Monika Jamieson (2000). Coaching and mentoring: practical methods to improve learning. London: Kogan Page. ISBN 9780749431181. OCLC 44058686.
- Passmore, Jonathan; Cantore, Stefan (2012). "Helping others to set goals: the GROW model". Top business psychology models: 50 transforming ideas for leaders, consultants, and coaches. London; Philadelphia: Kogan Page. pp. 20–23. ISBN 9780749464653. OCLC 779740299.
- Whitmore, Sir John (2009) . Coaching for performance: GROWing human potential and purpose: the principles and practice of coaching and leadership. People skills for professionals (4th ed.). Boston: Nicholas Brealey. ISBN 9781857885354. OCLC 314840903.
- Whitmore, Sir John; Kauffman, Carol; David, Susan A (2013). "GROW grows up: from winning the game to pursuing transpersonal goals". In David, Susan A; Clutterbuck, David; Megginson, David. Beyond goals: effective strategies for coaching and mentoring. Farnham, Surrey: Gower Publishing Limited. pp. 245–260. ISBN 9781409418511. OCLC 828416668.
- Brown, Saul W; Grant, Anthony M (March 2010). "From GROW to GROUP: theoretical issues and a practical model for group coaching in organisations". Coaching: An International Journal of Theory, Research & Practice 3 (1): 30–45. doi:10.1080/17521880903559697.
- Gorell, Ro (2013). "GROW as a process". Group coaching: a practical guide to optimising collective talent in any organization. London; Philadelphia: Kogan Page. pp. 74–75. ISBN 9780749467593. OCLC 817579553.
- Grant, Anthony M (September 2012). "An integrated model of goal-focused coaching: an evidence-based framework for teaching and practice". International Coaching Psychology Review 7 (2): 146–165.
- Ives, Yossi; Cox, Elaine (2012). Goal-focused coaching: theory and practice. New York: Routledge. ISBN 9780415808958. OCLC 741542041.
- Kegan, Robert; Congleton, Christina; David, Susan A (2013). "The goals behind the goals: pursuing adult development in the coaching enterprise". In David, Susan A; Clutterbuck, David; Megginson, David. Beyond goals: effective strategies for coaching and mentoring. Farnham, Surrey: Gower Publishing Limited. pp. 229–244. ISBN 9781409418511. OCLC 828416668.
- Masciarelli, James P (2000). "The coaching moment". PowerSkills: building top-level relationships for bottom-line results. Gloucester, MA: Nimbus Press. pp. 134–135. ISBN 9780967711119. OCLC 45136779.
- Stoltzfus, Tony (2008). "The GROW model". Coaching questions: a coach's guide to powerful asking skills. Virginia Beach, VA: Tony Stoltzfus. pp. 28–29. ISBN 9780979416361. OCLC 294952637.
- "Learn the GROW coaching model". The CoachMaster Network. 2012. Retrieved 14 September 2014.