Gaby Castellanos

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Gaby Castellanos
Born 28 October 1970 (1970-10-28) (age 41)
Venezuela, Caracas
Nationality Venezuelan
Occupation Advertising and Interactive Consultant and Social Media Personality; Chief Executive Officer and Executive Creative Director at SrBurns, Inc.
Known for Advertising

Gaby Castellanos (born in October 1970 in Caracas, Venezuela) is a Venezuelan creative director, interactive consultant and social media personality. She is the founder of Netthink Carat (Aegis Group). Additionally, Castellanos is the creator of new advertising and new media formats, she is SrBurns's CEO and President of the Spanish Interactive Club and Spanish Social Media Club.

Contents

[edit] Biography

Castellanos was born in October 1970 in Caracas, Venezuela.[1] She started her advertisement career at sixteen years of age under the tutelage of Bobby Coimbra,[2] the World Creative President of WPP Group. After receiving many awards, at only 23 years old, Castellanos became the youngest and first woman to be an associated creative director in Latin America. Since 1996 Castellanos has made her home in Spain, dedicated to interactive advertisement and aims to be the first executive creative director[3] in Spain's advertising market. She has worked at JWT, McCann Erickson, Lintas, Nettink Carat (Aegis Group), Wysiwyg (a Razorfish Company), The Zoo Animalvertising, Btob Interactive, among others.

As of 2009, Castellanos is President of two clubs in Spain, the Interactive Club[4] and the Social Media Club[5] in Spanish section, and also she is the CEO of SrBurns Crossmedia Production.[6]

[edit] Awards and honors

Gaby Castellanos is an important Advertising Personality in Spain and Latin America she was elected in 2010, the most important personality of Spanish advertising[7] and according to Fast Company, one of the 50 Most Influential Person of Internet,[8] she figured in the Top 25 of Power People[9] in Latin America Advertising and she was named by Ganar Magazine,[10] one of the "Top 10 Most Important Internet Personality" in Spain during 2000, 2001, and 2002. She also, appeared several times in different newspaper and magazines such as El País,[11] El Mundo, El Universal,Telecinco TV,[12] Clarín, Adlatina Magazine,[13] Interactiva Magazine,[14] Anuncios Magazine, IPMark Magazine,[15] Europapress,[16] Estrategias Magazine,[17] Producto Magazine, and others.

She has received during her career some New York Festival awards, Cannes Lions awards, FIAP awards, One Show Interactive awards, Raton awards, IBEST, ANDA, Honoree Webby Awards, among others.

[edit] References

  1. ^ "La Publicidad en Venezuela", Panapo Books, 1994.
  2. ^ "Latin America Advertising and Media Leaders", Rueters, 2009.
  3. ^ "Gaby Castellanos, Executive Creative Director at Wysiwyg- Razorfish". http://www.interactivadigital.com/interactiva/noticias/quiero-viajar-al-pasado/2001/nuevo-equipo-directivo-de-wysiwyg. 
  4. ^ "Gaby Castellanos's Interactive Club President". http://www.interactivadigital.com/interactiva/noticias/quiero-estar-al-dia/asociaciones-1/gaby-castellanos-es-designada-presidenta-del-social-media-club-espana. 
  5. ^ "Gaby Castellanos's Social Media Club President". http://www.adlatina.com/notas/noticia.php?id_noticia=32197. 
  6. ^ "SrBurns born in Spain". http://www.elpublicista.net/frontend/elpublicista/noticia.php?id_noticia=4447. 
  7. ^ "Gaby Castellanos, the most important advertising personality/". http://www.lapatilla.com/site/2011/02/08/venezolana-fue-elegida-en-espana-como-el-personaje-de-la-publicidad-de-2010. 
  8. ^ "Gaby Castellanos, Top 50 Most Influencial Person Online/". http://www.rumbacaracas.com/noticias/12-2010/especial/revista-fast-company-situa-a-gaby-castellanos-entre-los-50-influencers-mas-importantes-de-internet-2377/. 
  9. ^ "Hispanic Advertising Trends", HAT, 2002-2003.
  10. ^ "Revista Ganar.com", Ganar.com, 2002.
  11. ^ "Gaby is SrBurns". http://www.elpais.com/articulo/portada/Gaby/Sr/Burns/elpepisupcib/20090702elpcibpor_3/Tes. 
  12. ^ "Are you Popular in Facebook?". http://www.telecinco.es/informativos/tecnologia/noticia/100002527/Eres+popular+en+Facebook+facebrity+redes+sociales+aplicacion. 
  13. ^ "Gaby Castellanos's SrBurns's CEO". http://www.adlatina.com/notas/noticia.php?id_noticia=29406. 
  14. ^ "SrBurns change the new media advertising". http://www.interactivadigital.com/interactiva/noticias/quiero-profundizar-en-1/social-media/facebook-cambia-las-reglas-del-juego-publicitario. 
  15. ^ "The SMC Spain is assigned by SMC Worldwide". http://www.ipmark.com/noticia.asp?ref=6994. 
  16. ^ "SrBurns created the first meter popularity for Facebook.". http://www.europapress.es/tecnologia/internet-00446/noticia-eres-mas-popular-facebook-20090414140035.html. 
  17. ^ "New President for SMC Spain". http://www.estrategias.com/estrategias/noticias/quiero-estar-al-dia/asociaciones-1/gaby-castellanos-es-designada-presidenta-del-social-media-club-espana.. 

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