Gaines-Burgers
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Gaines-Burgers, a brand of dog food, was introduced in 1961 by General Foods. The product consisted of individually wrapped patties of moisturized dog food which resembled a hamburger. Unlike hamburgers, the Gaines-Burgers could be stored at room temperature for long periods of time. The technique was later used for human foods. Production of Gaines-Burgers ceased in the 1990s. Gaines-Burgers were named after the former Gaines Food Company of Sherburne, New York, a major pet food company acquired by General Foods in 1943.[1] In November 1982 General Foods introduced "Improved Gaines-Burgers Cheese", advertised as made with cheddar cheese.[2] The "improved" reference relates to an earlier version of the product "with cheese" marketed in the early 1970s.
In 1972, National Lampoon's Deteriorata (a spoof of Desiderata, then enjoying a measure of popular attention thanks to a spoken word recording) singled out Gaines-Burgers "with cheese" in order to poke fun at modern product advertising using the line, "Take heart amid the deepening gloom that your dog is finally getting enough cheese."
