Screenshot from 1980s UK advert
Galaxy (sold as Dove in many parts of the world) is a brand of milk chocolate, made and marketed by Mars Incorporated, sold in India,[1] Ireland, the Middle East and the United Kingdom. It is one of several related products riffing upon the name Mars by using an astronomical name.
The Galaxy and Dove brands cover a wide range of products including chocolate bars in milk chocolate, Caramel and Fruit & Nut varieties, Minstrels, Ripple (milk chocolate with a folded or "rippled" milk chocolate centre), Amicelli, Duetto, Promises, Bubbles and Truffle. Related brands in other parts of the world include "Jewels", and "Senzi" in the Middle East. The Galaxy and Dove brands also market a wide range of products including ready-to-drink chocolate milk, hot chocolate powder, chocolate cakes, ice cream and more. The Dove brand is known for the messages written on the inside of the foil wrapper of each individual chocolate piece.[citation needed]
The Galaxy brand was first launched in the UK in 1960. In 1986, the company was acquired by Mars, Incorporated.[2] In a 2013 advertising campaign, Galaxy features a virtual Audrey Hepburn eating a piece of Galaxy chocolate in a 1960s Mediterranean setting.[3]
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