From Wikipedia, the free encyclopedia
Jump to: navigation, search
Type Gaming community
Genre Online gambling
Founded 2001
Founder(s) Dave McDowell and Kevin O'Neal
Headquarters London, United Kingdom

GameAccount Network is a leading developer and supplier of enterprise-level business-to-business gaming software systems and online gaming content. The company, founded in 2002, has a heritage in Skill Gaming, however has evolved into a recognised iGaming industry leader delivering Internet Gaming Systems, bespoke and off the shelf, an extensive content delivery platform including Skill, Casino and over 200 slot games from the leading land based manufacturers around the world. Since its launch in 2002 it has become the world's largest skill gaming network, with over 2,000,000 players through the online gaming companies William Hill, Gala Coral Eurobet, Paddy Power and Sportingbet plc.[citation needed]

Company Founding[edit]

GameAccount was the brainchild of David McDowell and Kevin O'Neal, friends who met at London Business School. The business plan was written in the fall of 2000 just as the bubble was crashing. The founder's vision was to provide an independent financial transaction platform so that game development studios could earn recurring revenue from casual games players who regularly frequented the era games sites. This was to became the first skill-games company in Europe, and around the same time WorldWinner and SkillJam were gaining traction in the US market. That same year Larry Rees and Martin Freedman joined the team to cover strategy and technology for the business plan. Richard Glynn, at the time MD for Sporting Index, was brought on board as an adviser to the company. Ian Hetherington, co-founder of Psygnosis game development studio, also joined the team as an adviser.

The company raised funding from Cantor Fitzgerald and began operations in April 2001. Sam Lawrence joined the team as lead developer and over the next nine months the company built one of the first online backgammon games that could be played for cash online. Sam Lawrence implemented what is now considered to be the gaming industry's first "single wallet transaction" when the company's backgammon game was integrated into the Cantor Sport wallet and marketed to their customer base. After the September 11 attack on the Twin Towers, Cantor's view on venture investment changed and in October 2002, the founders were able to purchase several of the company's assets from Cantor along with a license to use the software that had been developed to date and set up what is the current GameAccount Network in London's Soho.

In December 2002, David McNally, the company's database developer followed the team across from Cantor to the new GameAccount and at the same time Dermot Smurfit invested £50,000 into the company. Dermot followed his money in 2003 and also brought several family members and friends into the 2003 funding round. In 2004, Dermot was again hired to raise funds for the company although this time he secured himself a position on the management team as a condition of his family's investment. The company took the money but this quickly led to a dysfunctional management team and O'Neal left in 2005 and joined Bwin. McDowell and Lawrence left in 2007 and set up FSB Technology.

Current Company[edit]

GameAccount Network is a leading developer and supplier of enterprise-level Business to Business gaming software systems and online gaming content. GameAccount Network is listed on the ESM Market of the Irish Stock Exchange[1] and the AIM Market of the London Stock Exchange[2] under the ticker: GAME L

The Company has developed an Internet gaming enterprise software system, GameSTACK™, which it licenses to online and land-based gaming operators as a turn-key technology solution for both regulated real-money and simulated online gaming. The Internet Gaming System, developed in London under a UK Gaming Commission license, is certified to the highest technical standards currently required by gaming regulators. GameAccount Network holds a license under the Alderney Gambling Control Commission.[3]

GameAccount Network is also a leading developer of online casino games and converts offline casino slot machines into online equivalents on behalf of third party land-based slot machine manufacturers. It has an established business in regulated European markets, licensing gaming content to UK, Spanish and Italian gaming operators

GameAccount Network commenced B2C trading in December 2002, with one money game on In 2003 it signed its first B2B managed services deal with UK Betting (now SkyBet), which was followed in 2004 by deals with PaddyPower and Sportingbet.

Between 2005 and 2007, GameAccount Network launched Skill Games, which quickly went to the Italian regulated market, and was picked up by UK bookmaker William Hill. It also won a series of awards, including the eGaming award for Innovation (Multiplayer Blackjack).

During 2009 GameAccount launched B2B managed services for Italy's Lottomatica, shortly after signing with Rank Group as its first client for B2B platform services.

From 2010 to 2012, GameAccount undertook a number of key initiatives, signing local deployment and distribution agreements withAristocrat Leisure Limited, Ainsworth Game Technology, SG Gaming and Incredible Technologies, developing its first game apps for iOS and Android, publishing its first real money gaming casino 'App' in the Apple AppStore, and launching platform and games in the Spanish[4] and Italian regulated markets. It was also ranked 29th in The Sunday Times 'Tech Track' Top 100[5] UK's fastest-growing technology companies. A host of land-based slot manufacturers also completed agreements with GameAccount including MulitMedia Games, Gamomat, ReelTime Gaming and most recently integrations with Net Entertainment and Novomatic. This resulted in well over 200 slot games being available to GameAccount’s operator partners from the very best in the land based slot environment.

During 2012 GameAccount Network launched IGT's casino slots, as well as its first real money casino gaming iOS & Android Apps into Italy's regulated Internet gaming market. Further integrations were also completed with Bally and SHFL Entertainment.

Acquisitions, partners, and brands[edit]

In addition to the gaming network supplying bookmakers, Gameaccount also operates a number of smaller consumer facing brands such as and In 2004, the company acquired the URL and customer assets of, and in 2008 the company acquired the same for a large backgammon site called In 2010, the company acquired certain assets previously held by The Moneygaming Corporation Limited trading as and relaunched on 19 January 2010 as a member of the GameAccount Network. is now the only business-to-consumer website operated by GameAccount, with having been closed and redirected to in January 2013.


GameAccount Network is a provider of Internet Gaming Systems that are capable of being deployed anywhere in the world, and containing a suite of proprietary award-winning Internet games and integrated third party games. For Internet gaming operators already equipped with a platform, GameAccount Network’s Internet gaming content can be integrated and published to end user players, while for new operators or existing casino equipment manufacturers looking to move online, Platform Services comprise software, hardware & support service solutions provided as fully serviced Internet Gaming Systems available on standalone hardware platforms.

Inside GameAccount Network[edit]

GameAccount Network is based in central London, with a team of over 90 staff who work with many leading European operators to deliver certified high quality gaming content across a broad spectrum of products. Its highly qualified team consists of game developers, technical engineers, integration experts, client support, commercial and marketing services teams.

US legisation[edit]

In October 2006, after the USA Government introduced the Unlawful Internet Gambling Enforcement Act of 2006 to prohibit online gaming in the USA, GameAccount Network closed all accounts opened by USA residents despite providing only games of pure skill for free in tournament formats.


External links[edit]