In early 2002, Sean Spector and Jung Suh partnered with founding CEO Toby Lenk to start GameFly. GameFly later received venture capital funding from Sequoia Capital. In February 2009, GameFly acquired the gaming news and community site Shacknews, along with its download and streaming video sites. It was reported in February 2011 that GameFly had acquired MobyGames. Despite filing plans in February 2010 for an initial public offering, GameFly remains a privately owned company as of 2013.
Purchase of MobyGames and backlash
In 2010 Gamefly had acquired MobyGames, a gaming history, review and cataloguing site, and a community favourite since 1999. By late 2013, most of the community, including key contributors, have left MobyGames as a protest against a radical unilateral site overhaul by GameFly. The redesign changed the profile, the layout and the content of the classic site, while ignoring all community requests and objections.
Purchase of Direct2Drive
In 2011 Gamefly announced that they had acquired Direct2Drive, an online distribution service previously owned by IGN. Direct2Drive later merged with Gamefly; subscribers that had both D2D and GameFly accounts were migrated to a single account.
Shortly after the merger, GameFly introduced a new 'GameFly Client', which combined the services previously offered by Direct2Drive and GameFly individually; the client came out of beta on November 8, 2012 and allows direct download and installation of PC games, as well as the rental of games without visiting the GameFly website itself.
- "Sequoia Capital funds GameFly".
- Morris, Chris (February 4, 2009). "GameFly 'Shacks' Up". Forbes. Retrieved 2009-02-04.
- Kyle Orland (2011-02-07). "Report: MobyGames Acquired By GameFly Media". Gamasutra. Retrieved 2013-11-14.
- Matt Krantz (2013-04-10). "Ask Matt: Did GameFly ever go public?". USA Today. Retrieved 2013-11-14.
- "Report: MobyGames Acquired By GameFly Media". Gamasutra. 2011-07-02.
- Getting to know Mobygames http://www.mobygames.com/forums/dga,2/dgb,4/dgm,180655/