Gaming Target

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Gaming Target
Web address
Commercial? Yes
Type of site
Registration Free
Owner Matt Swider
Created by Matt Swider
Launched February 17, 1999
Alexa rank
negative increase 704,091 (April 2014)[1]

Gaming Target is a website covering video games and gaming culture that was founded on February 17, 1999 by Matt Swider.


When it launched in 1999, Gaming Target focused solely on the Nintendo 64 and Game Boy Color. The site began using the domain and opened a Dreamcast section on September 9, 1999, the same day as the DC's North American launch.

Various redesigns and server outages would plague the site in 2000 and in early 2001 it went offline to undergo a complete revamp. The new Gaming Target went live on May 15, 2001 and the site has been in continuous operation ever since. In addition to the new design, sections were added for the PlayStation 2, Game Boy Advance and GameCube. A section devoted to the Xbox would open in October during the run-up to that console's November launch.

In September 2002, Gaming Target was redesigned again and became an affiliate of UGO. This deal allowed UGO to syndicate articles from Gaming Target on UGO's Games channel.

In late 2004, the site underwent another redesign (still used today) and opened sections covering the Nintendo DS and PlayStation Portable. In May 2005, during the build-up to E3, Gaming Target added sections for the PC, N-Gage and the next-generation Xbox 360, PS3 and Wii. Finally, in June 2006, the Retro channel was opened, providing coverage of retired console, handheld and PC games.

During its first seven years of operation, Gaming Target has created a database of over 1,500 reviews. By 2006, ranked as the 27th largest review archive by GameRankings.[2] In addition to reviewing current games, Gaming Target also publishes articles that delve into the history of games and gaming. The website's "Video Game Librarian" series[3] details a pilot program of how video games and gaming-related media enhance library collections while serving people's tastes.

Gaming Target was among the first websites to decode parts of a coded Nintendo press release in 2006.[4] Also in 2006, the website featured a photograph of a Jack Thompson custom character in Mortal Kombat: Armageddon. Thompson told Midway Games to cease and desist from distributing the game.[5]


  1. ^ " Site Info". Alexa Internet. Retrieved 2014-04-01. 
  2. ^ Game Ranking: Site Statistics
  3. ^ "The Video Game Librarian". Gaming Target. Retrieved 2013-12-18. 
  4. ^ Reimer, Jeremy (2006-07-25). "Nintendo slyly hints at Wii release date". ars technica. Retrieved 2013-12-18. 
  5. ^ Thorsen, Tor (2006-10-26). "Thompson starts another fight as Bully issue simmers". GameSpot. Retrieved 2013-12-18. 

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