Gary Vaynerchuk

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Gary Vaynerchuk
Gary Vaynerchuk by Erik Kastner.jpg
Gary Vaynerchuk
Born (1975-11-14) November 14, 1975 (age 38)
Babruysk, Soviet Union
Known for Wine education, wine criticism, social marketing
Notable work(s) Wine Library TV
Website
garyvaynerchuk.com

Gary Vaynerchuk (born November 14, 1975, in Babruysk, U.S.S.R. [now Belarus]) is co-founder and CEO of a social media brand consulting agency, video blogger, co-owner and director of operations of a wine retail store, and an author and public speaker on the subjects of social media, brand building and e-commerce.[citation needed] Vaynerchuk immigrated to the U.S. in 1978, and moved with his family to Edison, New Jersey.[1] After graduating from Mount Ida College in Newton, MA, transformed his father's Springfield, Union County, New Jersey liquor store into a retail wine store named Wine Library,[2] and in 2006 started the video blog Wine Library TV, a daily internet webcast on the subject of wine.

In August 2011, Vaynerchuk announced he would be stepping away from his daily wine video series to focus his attention on VaynerMedia, the social media brand consulting agency he co-founded in the Spring of 2009.

Wine Library TV[edit]

New Media Expo 2008

Left: with iJustine & Leo Laporte  Right: with Ezarik, et al.

Wine Library TV (WLTV or The Thunder Show) (2006–2011) was a video podcast hosted by Vaynerchuk, featuring wine reviews and advice on wine appreciation. Episodes consisted of wine tastings along with other wine related topics. The show debuted on February 21, 2006, and was produced on a daily basis, on weekdays, and is taped in the Wine Library store in Springfield, New Jersey. Episodes taped Monday through Thursday usually took place on a desk in Vaynerchuk's office, normally tasting three or four wines, and the Friday episode took place on Vaynerchuk's office couch, tasting usually only one wine and answering questions submitted via his Facebook application Ask Gary. The show may be watched by 90,000 viewers.[3] Vaynerchuk appeared on the cover of the December 2008 issue of Mutineer Magazine, launching the "Mutineer Interview" series.[4]

After 1,000 episodes of Wine Library TV, the show was retired in March 2011,[5] replaced by a very similar video podcast called The Daily Grape, with a slightly shorter format of only two wine reviews, and fewer guests.

Vaynerchuk gives his impressions and finally rates wines using the 100-point scale. As an outspoken critic of numerical scores, he has acknowledged his hypocrisy in using them.[6][7]

While typically a one-man show, on occasion, guests have been featured in the program. To date celebrity guests include Jancis Robinson,[3] Heidi Barrett, George M. Taber, Kevin Rose, Maynard James Keenan, Michael Steinberger, Ingrid Hoffmann, Timothy Ferriss, Jim Cramer of CNBC's Mad Money, Kermit Lynch, Wayne Gretzky, and Dick Vermeil.[8]

Vaynerchuk also partnered with Eatdrinkordie.com, where he has released videos about wine, sometimes working with celebrities such as Anna Faris.

In March 2009, Wine Library TV was nominated in the Streamy Awards.

On August 23, 2011 he announced on Daily Grape that he was retiring from wine video blogging.[9]

Obsessed TV[edit]

Vaynerchuk teamed up with Samantha Ettus to create and produce Obsessed TV, a web talk show.[10] Together they interviewed 75 celebrities and notables, including Mark Bittman, Al Roker, and Jill Stuart.[11] The format of the show was a 30-40 in-depth interview with Samantha Ettus followed by wine-focused 3–4 minutes with Vaynerchuk at the end.[12][13]

Crush It[edit]

In March 2009, Vaynerchuk signed a 10-book deal with HarperStudio for over $1,000,000 and released the first book, Crush It! Why Now is the Time to Cash in on your Passion, in October 2009. The deal is groundbreaking in the publishing world as one of the first attempts to successfully use a low-advance/high royalty business model.[14] In the first weeks of its release Crush It climbed to #1 on the Amazon Best Seller list for Web Marketing books. It also opened at #2 on the New York Times Hardcover Advice bestseller list and #7 on the Wall Street Journal Bestseller List.[citation needed][15]Crush It! was featured in ReadWrite, CBS News, and Psychology Today.[16][17][18]

The book encourages people to determine what truly makes them happy and pursue monetizing around it on the internet. It argues that because of recent social and technological trends the cost of producing content has been driven low enough that passion, knowledge, and effort, which the book calls "sweat equity", are now all one needs to build a brand and business.

Crush It was also among the first books released on the Vook platform.[19]

Vaynerchuk appeared in an episode of the CollegeHumor web series Jake and Amir in 2009, and parodied the nonsensical aspects of Crush It.

"The Thank You Economy"[edit]

In March 2011, Vaynerchuk released his follow-up to Crush It, in collaboration with HarperStudio, The Thank You Economy. This sophomore release in Vaynerchuk's business book series focuses on the need for companies to adapt in the Internet era, where the empowerment of the common consumer has created a fundamental shift in how businesses are expected to behave.

"The Thank You Economy" landed Vaynerchuk again at #2 on the New York Times Hardcover Advice & Misc. Bestseller List, behind Suze Orman's "Money Class."[20]

VaynerMedia[edit]

Controversy[edit]

Author Brandon Mendelson has accused Vaynerchuk of peddling services he owns shares in while promoting their use to the public and selling services related to those platforms to companies that work with Vaynermedia.[21]

Reaction[edit]

Vaynerchuk has been featured in "The New York Times",[22] The Wall Street Journal,[23] GQ, and Time,[24] appeared on Late Night with Conan O'Brien and Ellen.[25] Vaynerchuk has been described as "the first wine guru of the YouTube era",[6][26] "the wine world's new superstar",[27] and by Rob Newsom, a Washington State wine maker, "outside of Robert Parker, probably the most influential wine critic in the United States".[28] In the July 2009 Decanter publication of "The Power List" ranking of the wine industry's individuals of influence, Vaynerchuk placed at number 40, citing that he "represents the power of blogging".[29][30]

In August 2010 it was announced that Vaynerchuk will host a weekly, two hour call-in radio show titled Wine & Web with Gary Vaynerchuk on the digital radio station Sirius XM.[31]

Awards/Honors & Press[edit]

  • 2003: Market Watch magazine Business Award: "Market Watch Leader" (youngest recipient ever)
  • 2006: People's Choice Vloggie in the categories of "Cooking" and "Instructional/Educational"[32]
  • 2007: American Wine Blog Awards, Best Wine Podcast or Videoblog[33]
  • 2007: The Morning News's "Favorite Web Phenomenon, Soon-to-Be Culinary Celebrity, Web Bucket-Spitter"[34]
  • 2008: Bravo A-List Awards, 2008 Nominee for A-List Celebrity
  • 2011: The Wall Street Journal Twitter's Small Business Big Shots [35]
  • 2013: Inc. (magazine) "How to Master the 4 Big Social-Media Platforms" November 2013 cover story [36]
  • 2013: New York Times "Riding the Hashtag in Social Media Marketing" [37]
  • 2013: Esquire (magazine) "Gary Vaynerchuk: What I've Learned" [38]

Bibliography[edit]

  • Gary Vaynerchuk's 101 Wines: Guaranteed to Inspire, Delight, and Bring Thunder to Your World (2008)
  • Crush It!: Why NOW Is the Time to Cash In on Your Passion (2009)
  • The Thank You Economy (2011)
  • Jab, Jab, Jab Right Hook (2013)

References[edit]

  1. ^ Friend, tad. "V-va-va-voom!", The New Yorker, June 7, 2010. Accessed January 31, 2013. "He thumped his heart. 'I was born in the Soviet Union, and we were poor when we came here' — to Edison, New Jersey — 'so it's incredible to me that that many people are interested.'"
  2. ^ Asimov, Eric, The New York Times (September 8, 2009). "Pop goes the critic". The New York Times. 
  3. ^ a b Robinson, Jancis, Financial Times (November 15, 2008). "The online evangelist". 
  4. ^ "Issue #3 Cover Mutineer, Gary Vaynerchuk, Appears on the CBS Early Show". Retrieved 9 November 2013. 
  5. ^ Vaynerchuk, Gary, Wine Library TV (March 14, 2011). "Episode 1,000". Wine Library TV. 
  6. ^ a b Steinberger, Mike, Slate (August 1, 2007). "Watch Me Drink!". 
  7. ^ "WLTV Spreadsheet". WLTV. Retrieved 2007-02-26. 
  8. ^ Dick Vermeil, Paul Smith and Gary Vaynerchuk - Episode #237
  9. ^ "The Final Grape". Retrieved 25 August 2011. 
  10. ^ http://blip.tv/obsessed-tv
  11. ^ http://obsessedtv.com/index.php
  12. ^ Erick Schonfeld (February 27, 2009). "Gary Vay•ner•chuk Expands His Web Video Empire With Obsessed TV". TechCrunch. 
  13. ^ Michelle Lentz. "Gary V’s new venture: Obsessed TV". Bub.blicio.us. 
  14. ^ Nelson, Sara (April 2, 2009). "Twitter's "Garyvee" Vaynerchuk Gets A Book Deal". 
  15. ^ Schuessler, Jennifer (2009-11-01). "Hardcover Advice for the week of October 24, 2009". The New York Times. Retrieved 2009-11-02. 
  16. ^ Cameron, Chris (2010-02-05). "Weekend Reading: Crush It! by Gary Vaynerchuk". ReadWriteWeb. Retrieved 2013-05-08. 
  17. ^ Pagliarini, Robert (2010-06-23). "Book Review: Gary Vaynerchuck's Crush It!". CBS News. Retrieved 2013-05-08. 
  18. ^ Brooks, Katharine (2010-02-07). "Crush Your Dreams and Watch Them Take Off". Psychology Today. Retrieved 2013-05-08. 
  19. ^ marketwire.com Gary Vaynerchuk's "Crush It!" Now a Vook
  20. ^ The New York Times The New York Times Best Sellers
  21. ^ Mendelson, Brandon. "With Yahoo! Buying Tumblr, How Much Does Social Media Marketer Gary Vaynerchuk Stand To Make?". SocialTimes.com. 
  22. ^ Rosen, Jan M. (2019-03-1). "Be It Twittering or Bloggin, Its all about marketing". The New York Times. Retrieved 2013-05-08.  Check date values in: |date= (help)
  23. ^ Vanessa O'Connell (2006-08-25). "Ripe for Change: Wine Sales Thrive As Old Barriers Start to Crumble". Wall Street Journal. 
  24. ^ Stein, Joel, TIME Magazine (2007-06-28). "Totally Uncorked". Time Inc. 
  25. ^ tv.winelibrary.com "About Winelibrary TV". Retrieved 2007-02-24. 
  26. ^ Crosariol, Beppi, The Globe and Mail (January 23, 2008). "YouTube wine guru: A subtle hint of 'Big League Chew'". Toronto. 
  27. ^ Foley, Stephen, The Independent (08-04-2008). "Gary Vaynerchuk: The wine world's new superstar". London.  Check date values in: |date= (help)
  28. ^ Page, Karen & Dornenburg, Andrew, Washington Post (2008-01-30). "Suited for the Super Bowl". The Washington Post. 
  29. ^ Decanter (July 2009). "The Power List", p.39
  30. ^ Lechmere, Adam, Decanter.com (June 1, 2009). "Power List 2009: Parker Gives Way to Constellation". 
  31. ^ PRNewswire (August 20, 2010). SIRIUS XM to Launch Exclusive Weekly Show With Wine Expert, Social Media Commentator and Bestselling Author Gary Vaynerchuk
  32. ^ "And the Vloggie Winners are...". Pod Tech Network. Archived from the original on 2007-02-06. Retrieved 2007-02-23. 
  33. ^ "American Wine Blog Awards Winners". Fermentation. Retrieved 2007-02-23. 
  34. ^ 2007 Editors’ Awards for Online Excellence, The Morning News
  35. ^ Sarah E. Needleman (2011-06-28). "Twitter's Small-Business Big Shots". Wall Street Journal. 
  36. ^ "How to Master the 4 Big Social-Media Platforms". Inc Magazine. Retrieved 26 October 2013. 
  37. ^ Segal, David (November 2, 2013). "Riding the Hashtag in Social Media Marketing". New York Times. 
  38. ^ Fussman, Cal. "Gary Vaynerchuk: What I've Learned". Esquire. Retrieved 4 December 2013. 

External links[edit]