Gavin Dein
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Gavin Dein son of ex-Arsenal Football Club Vice Chairman David Dein, is the founder[1][2] and CEO of Reward (company), a loyalty programme management company.
Gavin studied entrepreneurship at Babson College in Boston, Massachusetts, and has worked as Sponsorship and Fan Relationship Manager for Arsenal Football Club.
[edit] Business
Gavin's company, Reward,[3][4] is a loyalty programme management company that develops specific passion loyalty programmes for companies around the world. The company has developed loyalty programmes for organisations including Barclaycard, Tottenham Hotspur FC, Lloyds TSB, AC Milan, UNICEF, educational institutions and the UK’s Department for the Environment.
In 2006, in association with Natwest Streamline, Barclaycard Business and Lloyds TSB, Reward developed a new technology to track and reward programme member shopping without the need for a loyalty card. Cardless Reward Technology (CRT), nominated for "Innovation of the Year 2007" at the Credit Card awards, allows shoppers to register any payment card (Visa, Maestro etc) with any Reward Programme and automatically accumulate rewards when shopping at participating retailers.
Reward operates programmes in Europe and is soon to launch programmes in the US and Asia Pacific region.
[edit] Notes
- ^ Filman, H: "Rewarding Passion - Gavin Dein, Chief executive Reward", "Promotions and Incentives", Haymarket, 07 February 2008, http://www.brandrepublic.com/pAndI/PeopleAndProfiles/780932/Rewarding-Passion---Gavin-Dein-Chief-executive-Reward/
- ^ Duff, A: "Gavin Dein, founder, Reward", "Director Magazine", “Director Publications, September 2008, http://www.director.co.uk/MAGAZINE/2008/8%20August/dofm_62_1.html
- ^ http://www.reward.tv
- ^ Stone, A: "Should Reward stay loyal to its passions?", "The Telegraph Business Club", “The Daily Telegraph”, 26 September 2008, http://www.telegraphbusinessclub.co.uk/default.asp?p_id=search&showresults=1&showarticle=2980
