Zhejiang Geely Holding Group

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Geely Holding Group
Type Holding company
Industry Automotive industry
Founder(s) Li Shufu
Headquarters Hangzhou, Zhejiang, People's Republic of China
Area served Worldwide
Key people Li Shufu (Chairman)
Yang Jian (President)
Products Automobiles, Engines, Transmission
Employees 12,000+[1]
Website Geely.com

Geely Holding Group[2] (simplified Chinese: 吉利控股集团; traditional Chinese: 吉利控股集團; pinyin: Jílì Kònggǔ Jítuán) is a holding company and parent of Geely Automobile Holdings Ltd (simplified Chinese: 吉利汽车; traditional Chinese: 吉利汽車; pinyin: Jílì Qìchē) (SEHK: 0175) a private automobile manufacturer. Geely may often round out the top ten Chinese automakers.[2]

Sales of automobiles and motorcycles in China and several South American nations comprise the majority of its business, and Geely has four brand names including its own. One of its models is named the Jingang or King Kong.[3]

In 2010, Geely sold less than its 680,000 units/year manufacturing capacity[4] and bought Volvo Cars from Ford.[5] Total sales in 2010 allowed the company a near 2% market share with 415,286 units.[6]

Contents

[edit] History

a Geely Panda

Founding Geely in 1986 as a refrigerator-maker with money borrowed from family,[7] Li Shufu transformed his company into a successful private automaker selling cheap products to inland Chinese consumers in tier-3 and 4 cities.

Geely started manufacturing motorcycles in 1994[8] after the purchase of a failing, state-run firm.[9] Small van production began in 1998,[10] and in 2001 Geely received state approval to make automobiles.[10]

Geely had its IPO on the Hong Kong Stock Exchange in 2004.[2]

Between 2006 and 2008 Geely expressed its desire to sell in the EU and United States markets,[citation needed] and in pursuit of this goal[citation needed] it presented at the 2005 Frankfurt Motor Show.[11] It followed with a 2006 showing at the Detroit auto show.[7] Export to the EU and United States has been postponed.

Geely may have renewed its push into developed markets, as the company recently stated its intention to sell in the UK and Italy.[12]

Geely approached Ford in mid-2008 about a possible takeover of Volvo Cars. On October 28, 2009, Geely was named as the preferred buyer of Volvo by the American automaker.[13] A deal was reached in late March[5] and completed in early August, 2010.[5]

Volvo continues to operate independent of its new owners,[citation needed] but Geely wants to make Volvo-branded cars in China[14] something Volvo[15] (but not the Chinese State) has agreed to, desires synergy, and nowadays communicates with the company via a special, twice-yearly meeting.[16]

In December 2011 it was announced that Geely would begin selling Chinese designed and manufactured cars in the United Kingdom at the end of 2012 with the first model to go on sale the Emgrand EC7.[17][18]

[edit] Overseas assembly

At least four overseas factories assemble Geely models[19] probably from semi-complete or complete knock-down kits.[citation needed] These facilities are located in: Indonesia[19] (some of its production has been imported back to China[20]), Sri Lanka (in collaboration with Micro Cars[21]), Malaysia,[19] Russia (controlled by local firm Derways[22]), and Ukraine.[19] These locations are not necessarily affiliated with or owned by Geely.

Geely models are sold in Turkey and may be assembled there as well.[19]

[edit] Foreign acquisitions and joint ventures

Geely has made several major foreign acquisitions and participates in a joint venture.

[edit] Manganese Bronze joint venture

Established in 2007, Shanghai LTI Automobile Components Co Ltd makes the TX4, a licensed London Black Cab, in China and is a joint venture with Manganese Bronze Holdings (MBH).[23] Geely also holds part ownership of MBH (19.97 percent).[24] The company exports semi-complete knock-down kits for assembly in the UK.[23]

[edit] Drivetrain Systems International

In 2009 Geely bought Drivetrain Systems International Pty Ltd,[4] a global transmission developer headquartered in Australia.

[edit] Name

Geely (Chinese: 吉利; pinyin: Jílì) means "auspicious" or "lucky" in Mandarin Chinese.[7]

[edit] Brand names

Geely brand names include: Emgrand, Englon, Gleagle, and its own.[1]

[edit] Emgrand

Geely's medium to high-end luxury brand, Emgrand (Chinese: 帝豪品牌; pinyin: dì háo pǐnpái) was launched in 2009.[25]

[edit] Englon

Launched in 2010,[26] and replacing the Shanghai Maple brand,[27] Englon (Chinese: 英伦; pinyin: yīng lún) emulates classic, British style, and its model line includes a TX4 sold on the Chinese market.[28] Some of its cars are built by Geely subsidiary Shanghai LTI.[29]

[edit] Gleagle

Considered a "goofy" word by native English speakers,[30] Gleagle (Chinese: 全球鹰; pinyin: quánqiú yīng)) is Geely's mid-range[31] to entry-level[32] brand with inexpensive models.

Gleagle cars, such as the Gleagle Panda, are available for sale on the Internet in China via the Taobao Mall, a popular e-commerce site.[33] While Geely will deliver the car to your address, buying one of the Panda models on offer does necessitate a trip to a traditional dealer.[34]

[edit] Shanghai Maple

No longer used by Geely[27] this was the brand name of a Geely subsidiary company, Shanghai Maple Automobile, established in 1999.[35] It was replaced by the Englon brand in 2010.[27]

[edit] Dealer network

Geely refers to its dealer network as 4S stores and also sells some models online.[34]

[edit] Exports

Car markets Geely has entered include the Australian,[36] Bahraini,[37] Chilean,[38] Costa Rican,[39] Indonesian,[40] Iranian,[41] Nepal,[42] New Zealand,[43] Nigerian,[44] Oman,[45] Romanian,[46] Russian,[47] South African,[48] Syrian,[49] Taiwanese,[50] Turkish,[51] Ukrainean,[52] Uruguayan,[53] and Venezuelan[54] ones. These exports may be in the form of complete knock-down kits to be assembled in small local factories.

[edit] Cuba

Cuba has purchased several lots of Geely vehicles,[55] and a considerable number of Geely cars can be seen in Havana, Cuba, notably as police patrol cars[9] or tourist taxis.[55]

[edit] Models

Main article: List of Geely models

Geely makes SUVs and passenger cars. Some include engine technology from Robert Bosch GmbH[56] and seatbelts provisioned from Autoliv.[57]

[edit] Copying claims

Like many private Chinese automakers, some Geely models are criticised for too-closely resembling those of famous-name foreign manufacturers.

In Western media, the Geely GE has seen such opprobrium for looking like a Rolls-Royce[58] and the LC, a Toyota Aygo.[59]

[edit] Electric Black Cabs

Geely is involved in determining the feasibility of developing electric-powered London Black Cabs. The maker of these taxis, which Geely holds part ownership of and a joint venture with, Manganese Bronze, says it has held talks with UK government officials about this[60] and has signed a research and development agreement with Tanfield Group.[61]

[edit] Motorcycles

Main article: List of Geely motorcycles

Geely manufactures a number of motor scooters and motorcycles from 50 to 250 cc displacement.

[edit] Crash Tests

A small Geely sedan, the CK, performed badly in an informal crash test done by a Russian magazine[62] sometime prior to 2008.[62]

A 2009 1.3-liter Geely CK 1 model without airbags earned a zero-star rating in a Latin-NCAP crash-test on protecting adult occupants in front seats.[63]

In 2010 the Geely LC scored 45.3 in C-NCAP crash tests, making it China's first locally researched and developed compact car to be awarded a 5-star rating,[64] and it is subsequently the safest Chinese hatchback[65] as of 2011.[66]

[edit] Production bases and facilities

Headquartered in Hangzhou, Zhejiang, Geely has production bases located in: Lanzhou, Gansu (completed in 2006,[67] Geely construction in the region continued as of Aug., 2010,[68] either for expanding the existing facility[67] or on a new semi-complete knock-down factory.[69]); Xiangtan, Hunan;[70] 40 minutes south of Shanghai;[71] Jinan, Shandong province;[67] and at Linhai, Luqiao and Ningbo, in Zhejiang.[2]

As of late 2011, work on a transmissions-making factory in Tongliang, Chongqing has been initiated.[72]

[edit] References

  1. ^ a b Our Business Geely official site
  2. ^ a b c d About Geely Geely official site
  3. ^ Shedding its skin globaltimes.cn, December 31, 2010
  4. ^ a b China Geely on track to meet target reuters.com, Fri Nov 12, 2010 12:20pm EST
  5. ^ a b c "FORD REACHES AGREEMENT TO SELL VOLVO CARS AND RELATED ASSETS TO GEELY". www.ford.com/about-ford/news-announcements. http://www.ford.com/about-ford/news-announcements/press-releases/press-releases-detail/pr-ford-reaches-agreement-to-sell-32294. Retrieved 2010-03-30. 
  6. ^ China Car Market 101: Who Makes All Those 18 Million Cars? thetruthaboutcars.com, January 19, 2011
  7. ^ a b c SPECIAL REPORT-Saving Volvo:Geely buys brand and management test reuters.com, Thu Jul 22, 2010 10:27pm EDT
  8. ^ Geely Automobiles Al Hashar & Company. Oman.
  9. ^ a b China's lucky man bags Volvo: Has the founder of Geely, an upstart carmaker, got what it takes to revive Volvo? economist.com, Aug 5th 2010
  10. ^ a b Milestones Geely official site
  11. ^ China's Geely debuts at Frankfurt car show people.com.cn, September 14, 2005
  12. ^ "Geely to launch in Italy in 2012". chinacartimes.com. JANUARY 3, 2012. http://www.chinacartimes.com/2012/01/03/geely-launch-italy-2012/. Retrieved 01/07/2012. 
  13. ^ Clark, Andrew (2009-10-28). "Ford set to offload Volvo to Chinese carmaker Zhejiang Geely | Business | guardian.co.uk". London: Guardian. http://www.guardian.co.uk/business/2009/oct/28/volvo-ford-geely-china-car. Retrieved 2009-12-04. 
  14. ^ UPDATE 1-Geely may build as many as 3 Volvo plants in China reuters.com, Mon Sep 13, 2010 11:29pm EDT
  15. ^ 3 domestic Volvo plants ok'd globaltimes.cn, December 13, 2010
  16. ^ Volvo, Geely set up Dialogue & Cooperation Committee globaltimes.cn, November 08 2010
  17. ^ "Geely cars to be sold in the UK". The Telegraph. 5 December 2011. http://www.telegraph.co.uk/motoring/news/8935912/Geely-cars-to-be-sold-in-the-UK.html. Retrieved 6 December 2011. 
  18. ^ "Geely to come to UK in 2012". What Car?. 5 December 2011. http://www.whatcar.com/car-news/geely-to-come-to-uk-in-2012/260372. Retrieved 6 December 2011. 
  19. ^ a b c d e Geely mulling production in Turkey globaltimes.cn, October 21, 2010
  20. ^ Geely to invest $30 million in Indonesia globaltimes.cn, June 26, 2009
  21. ^ About New Micro Sedan from GEELY Micro Cars Official Site
  22. ^ China automaker Geely inaugurates assembly line in Russia globaltimes.cn, January 18, 2010
  23. ^ a b "Shanghai LTI Starts Supplying SKD TX4 to the UK". chinaautoweb.com. August 25, 2010. http://chinaautoweb.com/2010/08/shanghai-lti-starts-supplying-skd-tx4-to-the-uk/. 
  24. ^ "Geely Drops MBH Buy". Global Times. 2010-08-16. http://www.globaltimes.cn/business/industries/2010-08/563776.html. 
  25. ^ Geely Emgrand brand-----to build new image of automobile in China Geely official site, Jul.28 2009
  26. ^ Geely to launch Englon brand globaltime.cn, April 14, 2010
  27. ^ a b c Englon brand to get major boost in 2011 chinacartimes.com, November 29, 2010
  28. ^ The first user of Shanghai Englon TX4 came out into view in Shanghai Auto Show Geely official site
  29. ^ "Geely Releases All-New Englon SC5-RV Subcompact". ChinaAutoWeb.com. http://chinaautoweb.com/2010/11/geely-releases-all-new-englon-sc5-rv-subcompact-2/. 
  30. ^ Notes From the Trademark World: “Gleagle”? Really? chinahearsay.com, 5/25/10
  31. ^ Beijing 2010: Geely Gleagle GS autoblog.com, Apr 24th 2010
  32. ^ Short Torque chinadaily.com.cn, 2010-12-06
  33. ^ China's Geely opens online car store on Taobao reuters.com, Mon Dec 6, 2010 4:43am EST
  34. ^ a b Geely nets online store chinadaily.com.cn, 2010-12-08
  35. ^ "Brand Introduction of Shanghai Maple". Geely.com. http://www.geely.com/brands/sma/brand/. 
  36. ^ Dowling, Neil (05 January 2011). "Geely MK now Australia’s cheapest car". carsguide.com.au/The Sunday Times (News Limited). http://www.carsguide.com.au/news-and-reviews/car-news/geelymk_australias_cheapest_car. Retrieved 01/03/2012. 
  37. ^ "Mannai Motors is a Bahraini Establishment specialized in trading in Automobiles". Mannai Motors. http://www.mannaimotors.com/geely.htm. Retrieved 01/03/2012. 
  38. ^ "Geely's Boundless Care for Earthquake-hit Chile". http://www.geely.com/Brands/international/news/international_news/31207.html. Retrieved 01/03/2012. 
  39. ^ "Geely Costa Rico". Dragon Motors Costa Rica. http://http://www.geely.cr/. Retrieved 01/03/2012. 
  40. ^ "GEELY – HOME". Geely Indonesia. http://http://www.geely.co.id/. Retrieved 01/03/2012. 
  41. ^ "Geely". Al Khayyat Motors Group. http://www.khayyatgroup.com.jo/Geely.htm. Retrieved 01/03/2012. 
  42. ^ "Geely Nepal :: HOME > Welcome to Geely Nepal". Saakha & Universal Autmobiles Pvt Ltd. http://http://www.geely.com.np/. Retrieved 01/03/2012. 
  43. ^ "Geely NZ". Geely New Zealand. http://www.geely.co.nz/page/Home. Retrieved 01/03/2012. 
  44. ^ "Beijing Auto Show is Geely's Strategic Point of Blow-out". Geely. http://www.geely.com/Brands/international/news/international_news/25772.html. Retrieved 01/03/2012. 
  45. ^ "Geely Automobiles". Al Hashar Group. http://www.alhashargroup.com/auto/geely_index.asp. Retrieved 01/03/2012. 
  46. ^ "Geely Romania". Geely Automobile SRL Romania. http://www.geelyromania.ro/. Retrieved 01/03/2012. 
  47. ^ "Geely's CKD Assembling of MK Launches in Russia". Geely. http://www.geely.com/Brands/international/news/international_news/30263.html. Retrieved 01/03/2012. 
  48. ^ "OFFICIAL GEELY SA". Geely South Africa. http://www.geelysa.co.za/. Retrieved 01/03/2012. 
  49. ^ "GEELY Awarded as "Best China's Automobile Brand in the Syrian Market"". Geely. 30 July 2009. http://www.geely.com/Brands/international/news/international_news/29332.html. Retrieved 01/30/2012. 
  50. ^ "Tobe M'car Makes a Splash in Taibei". Geely. http://www.geely.com/Brands/international/news/international_news/30261.html. Retrieved 01/03/2012. 
  51. ^ "Turkey Welcomes Geely's Manufacturing". Geely. http://www.geely.com/Brands/international/news/international_news/32263.html. Retrieved 01/30/2012. 
  52. ^ ""Geely Ukraine"" (in Russian). AIS Group. http://http://www.geely.ua/. Retrieved 01/03/2012. 
  53. ^ "Geely – Gruppo Fiancar". Gruppo Fiancar. http://www.geely.com.uy/. Retrieved 01/03/2012. 
  54. ^ "Geely de Venezuela". Geely de Venezuela. http://www.geely.com.ve/livecms/index.php. Retrieved 01/03/2012. 
  55. ^ a b Geely Prevails in Cuban Streets Geely Official Site, Feb. 6, 2010
  56. ^ Fcocus Geely Official Site
  57. ^ "Autoliv starts building new factory in China". gasgoo.com. April 04, 2011. http://autonews.gasgoo.com/china-news/autoliv-starts-building-new-factory-in-china-110404.shtml. Retrieved 01/30/2012. 
  58. ^ Geely says Rolls Royce's copy claims are baseless motorauthority.com, April 24th, 2009
  59. ^ "JAC also planning Toyota Aygo mini car". China Car Times. 2009-02-05. http://www.chinacartimes.com/2009/02/05/jac-also-planning-toyota-aygo-mini-car/. Retrieved 2011-01-23. 
  60. ^ "Geely: We'll make an electric London cab". China Car Times. 2008-10-20. http://www.chinacartimes.com/2008/10/20/geely-well-make-an-electric-london-cab/. Retrieved 2009-10-19. 
  61. ^ "/ UK - Geely aims to electrify black cabs". Ft.com. 2008-10-20. http://www.ft.com/cms/s/0/79089ff4-9e3f-11dd-bdde-000077b07658.html?nclick_check=1. Retrieved 2009-10-19. 
  62. ^ a b The home team: Indigenous carmakers are working their way up. Economist.com, Nov 13th 2008
  63. ^ "Geely CK Gets Zero-Star Latin-NCAP Rating". ChinaAutoWeb.com. http://chinaautoweb.com/2010/11/geely-ck-gets-zero-star-latin-ncap-rating/. 
  64. ^ US Geely's growth: Appliances to autos in 13 years chinadaily.com.cn, 2010-05-04
  65. ^ "Five Star in Collision Test: Geely Panda Appraised as the safest Minicar in China". Geely International. 2010-01-09. http://www.geely.com/Brands/international/news/international_news/29855.html. Retrieved 2011-01-22. 
  66. ^ Auto Special: Safety test proves Geely has the right path to improved performance and competitiveness chinadaily.com.cn, 2011-01-14
  67. ^ a b c Geely gets in high gear globaltimes.cn, January 20, 2010
  68. ^ Geely Group donated 1 million yuan to Zhouqu globaltimes.cn, August 16, 2010
  69. ^ Chinese Vice Premier speaks highly of Geely's investment in Lanzhou globaltimes.cn, July 14, 2010]
  70. ^ Zhou Tienong inspects Geely's Xiangtan plant Geely Official Site, 2010-06-10
  71. ^ Shanghaied: Things are going awry for foreign carmakers in China economist.com, Apr 23, 2005
  72. ^ Lee, Carmen (December 22, 2011). "Geely starts work on new transmission system project". gasgoo.com. http://autonews.gasgoo.com/china-news/geely-starts-work-on-new-transmission-system-proje-111222.shtml. Retrieved 01/03/2012. 

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