Geena Rocero

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Geena Rocero
Born 1983/1984 (age 31–32)[1]
Manila, Philippines
Nationality Filipina
Occupation Founder, Model, Advocate
Years active 2002 to present
Organization Gender Proud

Geena Rocero (born 1983 or 1984)[1] is a transgender model and advocate.

She is the founder of Gender Proud, an advocacy and aid organization that stands up for the right of transgender people all over the world to "self-identify with the fewest possible barriers".[2]

Early life[edit]

Geena Rocero was born in Manila, Philippines to a working-class family, and started competing in beauty pageants at age 15.[3][4]

Rocero was 17 at the time she immigrated to San Francisco, becoming a U.S. citizen in 2006.[5]


Rocero was discovered by a fashion photographer in a restaurant at the Lower East Side, New York City, when she was aged 21. She was then signed to top agency NEXT Model Management, and spent 12 years modeling for international swimsuit and beauty editorials, earning herself a large fan base.[6]

In 2014, Rocero was featured on the fifth anniversary cover of C☆NDY magazine along with 13 other transgender women - Janet Mock, Carmen Carrera, Laverne Cox, Isis King, Gisele Alicea, Leyna Ramous, Dina Marie, Nina Poon, Juliana Huxtable, Niki M’nray, Pêche Di, Carmen Xtravaganza and Yasmine Petty.[7]


On March 31, 2014, in honor of International Transgender Day of Visibility, Geena came out as transgender while giving a TED talk.[8]

In 2014, Geena launched Gender Proud, "an advocacy & awareness campaign that aims to advance the rights of all transgender individuals."[4]

See also[edit]