Choi Gee-sung

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This is a Korean name; the family name is Choi.
Choi Gee-sung
Choi Ji-Sung from acrofan.jpg
Hangul 최지성
Revised Romanization Choe Gi-seong
McCune–Reischauer Ch'oe Ki-sŏng

Choi Gee-sung is President and Chief Executive of the digital media division at Samsung Electronics, overseeing the third-largest business group of the South Korean company, which includes televisions, flat-panel screens, MP3 players, personal computers, and other consumer electronics.[1] He was a New York City torchbearer for the 2004 Summer Olympics relay.

Choi had a stint as chief design officer and established Samsung's chip business in Europe in the 1980s. He is best known as a marketing expert, however, and is credited with having steered Samsung past Sony (SNE) to become the world's No. 1 TV brand in 2006. Choi took over the running of Samsung's mobile phone business in January 2007. By September 2008, the company's global market share stood at 17.1%—second only to Nokia and up from 14.4% in 2007.


  1. ^ O'Brien, Kevin J. (2005-03-11). "Interview with chief executive Geesung Choi". International Herald Tribune. Retrieved 2008-02-02.