Gekås i Ullared AB is a Swedish superstore in Ullared, Sweden, founded in 1963 by Göran Karlsson as Ge-kås Manufaktur. It has an annual turnover of 4,200,000,000 Swedish kronor (2010), with a total store area of over 30,000 m2 in addition to a 50,000 m2 storage area just a few hundred yards away. Malin Helde became CEO of the store in April 2013 while the previous CEO Boris Lennerhov became CEO of the corporation. The store is visited annually by approximately 4,500,000 customers, with the 2007 record of 26,200 for a single day, and the average customer travelling 150 km to get to the store. The store has recently opened a camping ground and a motel to accommodate long distance travellers. It has been known for avoiding conventional advertising, instead relying on word of mouth. For three years starting 2011, a reality television series, Ullared, was filmed in and around the store. It aired in both Norway and Sweden.
- 1963: Store founded in Ullared by Göran Karlsson
- 1967: The store moves to a bigger building.
- 1971: The store changes location again, to its current location
- 1991 Göran Karlsson sells the company to six employees.
- 2003 The market court forbids Göran Karlsson, who had started a competing business, to use the word "Ullared" in their marketing.
- Sales figures
- Om Gekås Ullared / Roliga siffror
- Dom i Marknadsdomstolen
- Ullared - byn som blev ett varumärke, Torsten Andersson. 2003. Falkenberg: Ge-kås Ullared AB. ISBN 91-631-3660-0
- Persson, Anders (1982). Ge-Kåskonflikten - och sedan? : rapport från en kartläggning av konflikten mellan Handelsanställdas förbund och lågprisvaruhuset Ge-Kås i Ullared. GraphicSystems.
- Håkansson, Annlouise (2003). Att fånga tiden : dokumentation av Ge-kås i Ullared år 2002. Länsmuseet Halmstad.