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Gekås i Ullared AB is a Swedish superstore in Ullared, Sweden, founded in 1963 by Göran Karlsson as Ge-kås Manufaktur. It has an annual turnover of 4,200,000,000 Swedish kronor (2010),[1] with a total store area of over 30,000 m2 in addition to a 50,000 m2 storage area just a few hundred yards away. Malin Helde became CEO of the store in April 2013 while the previous CEO Boris Lennerhov became CEO of the corporation.[2] The store is visited annually by approximately 4,500,000 customers,[3] with the 2007 record of 26,200 for a single day, and the average customer travelling 150 km to get to the store. The store has recently opened a camping ground and a motel to accommodate long distance travellers. It has been known for avoiding conventional advertising, instead relying on word of mouth. For three years starting 2011, a reality television series, Ullared, was filmed in and around the store. It aired in both Norway and Sweden.


  • 1963: Store founded in Ullared by Göran Karlsson
  • 1967: The store moves to a bigger building.
  • 1971: The store changes location again, to its current location
  • 1991 Göran Karlsson sells the company to six employees.
  • 2003 The market court forbids Göran Karlsson, who had started a competing business, to use the word "Ullared" in their marketing.[4]


  1. ^ Sales figures
  2. ^
  3. ^ Om Gekås Ullared / Roliga siffror
  4. ^ Dom i Marknadsdomstolen


  • Ullared - byn som blev ett varumärke, Torsten Andersson. 2003. Falkenberg: Ge-kås Ullared AB. ISBN 91-631-3660-0


  • Persson, Anders (1982). Ge-Kåskonflikten - och sedan? : rapport från en kartläggning av konflikten mellan Handelsanställdas förbund och lågprisvaruhuset Ge-Kås i Ullared. GraphicSystems. 
  • Håkansson, Annlouise (2003). Att fånga tiden : dokumentation av Ge-kås i Ullared år 2002. Länsmuseet Halmstad. 

External links[edit]

Coordinates: 57°08′03″N 12°42′51″E / 57.13417°N 12.71417°E / 57.13417; 12.71417