Gems TV (UK)

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For the corporate history of the former parent company owners; Gems TV Holdings Limited and other subsidiaries, see Gems TV.
Gems TV
Launched 8 October 2004[1]
Owned by The Genuine Gemstone Company
Picture format 576i (SDTV 16:9)
Slogan "Jewellery that gets you noticed" (2004–2005),(2009–2010)
Country United Kingdom
Headquarters Warwickshire
Formerly called (2004–2005)
Gems TV Gold (2005)
Gems TV(2005–2008)
GemsTV 1 (2008–2010)
Replaced FO Factory Outlet (Gems TV)
Snatch It! (Gems TV 2)
Sister channel(s) Jewellery Maker
Freeview Channel 43
Freesat Channel 805
Sky Channel 655
Astra 2F 12522 V 22000 5/6
Virgin Media Channel 755
WightFibre Channel 45

Gems TV is a British reverse auction jewellery shopping channel, officially the first reverse auction in the UK[citation needed]. The channel is available on Sky, Virgin Media, Freesat, Freeview and online. The channel operations are based at Eagle Road Studios in Redditch, near Birmingham. As of 2013, the channel broadcast live 24 hours a day.


Gems TV first launched at 4pm on 8 October 2004, after the channel was formed by the five founders of Eagle Road Studios and Thaigems. The channel replaced Factory Outlet on Sky channel 663. The reverse auction format for the channel was based around Eagle Road Studios now defunct sister channel, 'Snatch It!'.

The channel was an independent company until the merger of Eagle Road Studios and Thaigem, which formed 'Gems TV UK Limited'; the original founders left the company and in 2008 floated on the Singapore Stock Exchange and become a corporate company; Gems TV Holdings Limited.

The channel's original purpose was to sell affordable gemstone jewellery manufactured by its production facilities in Chanthaburi, Thailand. To reduce costs the parent company later reduced its own manufacturing and bought in jewellery from other suppliers.

On 1 February 2010, the manufacturing operations at the company's factory in Chanthaburi, Thailand were closed down to reduce costs and increase profit margins. This caused many employees to be made redundant.[2]


On 18 June 2010, Gems TV Holdings sold Gems TV (UK) Limited (a wholly owned subsidiary) to The Colourful Company Group Limited for £3 million.[3] As a result of the sale, Gems TV (UK) Limited was again under the ownership of Steve Bennett, one of the original founders of the company.[4]

After the sale of Gems TV to its original management, the channel returned to sourcing gemstone jewellery.

As of 2013, the channel was available for 24 hours a day, increased from 6am to 2am in 2012.

Channels and hours[edit]

On 21 July 2010, Gems TV began broadcasting on Fiver again and available on Freeview, where it had ceased broadcasting on 16 June 2010 before the sale of Gems TV UK Limited to The Colourful Company Group.

On 27 July 2010, Gems TV received an LCN slot on Freeview channel 43, timeshared with Quest on Mux A, in addition to the simulcast on Fiver. The channel extended its broadcasting hours from 8am-2am to 6am-2am. Hours were later increased to 24 hours a day, and live auctions are broadcast on Freeview 43 between 1am and 11am. On 31 October 2010, Gems TV ceased simulcasting as part of the teleshopping block on Fiver.

On 20 February 2011, Gems TV began simulcasting on STV in Scotland, under the name of Genuine Gemstone Jewellery. The teleshopping block was transmitted for 1 hour, from midnight.

On 24 February 2011, Gems TV temporarily secured airtime on The Big Deal which was broadcasting for 24 hours a day in post-digital switchover areas, and from 5 to 6am in pre-digital switchover areas. Broadcasting hours expanded to 24 hours in the remaining parts of the UK on 2 March 2011, when an eighth full stream was created on Mux C. The broadcasts on The Big Deal ended in April 2011.

On 30 June 2011, Gems TV began broadcasting 24 hours a day on Freeview channel 43 after acquiring a new stream on Mux C.[5] As the main Gems TV service was available to Freeview users on 5* between 9am and 1pm through a commercial arrangement with Channel 5, channel 43 transmitted Jewellery Maker between 9am and 1pm and Gems TV at other times. The arrangement was later switched such that the 5* block carried Jewellery Maker and channel 43 carried Gems TV at all times.

Sister channels[edit]

Under the ownership of The Genuine Gemstone Company Limited, Gems TV has one sister channel as of 2013:

Jewellery Maker
Main article: Jewellery Maker

Jewellery Maker is the first new sister channel since Gems TV and Rocks TV merged. The channel was launched on 1 May 2010, selling jewellery-making kits at fixed prices, the first channel of its kind in the UK. As of 2013 the channel broadcast live from 9am to 1pm and 5pm to 9pm daily, with its shows rebroadcast during its downtime. On Freeview, where Gems TV is available on 5* from 9am to 1pm, Jewellery Maker is available on channel 43 during its live show (channel 43 carries Gems TV at other times). in 2014 Jewellery Maker now has three shows a day the morning show 9am -1 pm the designer inspirations show 1pm -5 pm and the evening show 5pm-9pm, designer inspirations are repeated throughout the night from 9pm -09.00am or you can watch the shows on YouTube. Jewellery Maker now have their own YouTube channel.


  1. ^ "Most significant events in our corporate history". Gems TV. Retrieved 2009-02-12. 
  2. ^ "Gems TV Outsources Gemstone Jewellery Supply". Gems TV. 2010-02-02. 
  3. ^ "Resolutions Adopted At The Extraordinary General Meeting Held On 18 June 2010". 18 June 2010. Retrieved 18 June 2010. 
  4. ^ Mathieson, SA (31 March 2005). "Web warriors reveal their battle tactics". The Guardian (London). Retrieved 18 June 2010. 
  5. ^ "Freeview 24/7 for GemsTV". ShoppingTelly. 29 June 2011. 

External links[edit]