Generation Z
From Wikipedia, the free encyclopedia
Generation Z (also called Generation I[1], the internet generation or iGeneration) is the generation of people living in Western or First World cultures, born between the mid 1990s and through the 2000s.[2] Following Generation Y, they are typically the children of the youngest Baby Boomers, Generation X and Cold Y Generation (a.k.a. MTV Generation). The New Silent (or Homeland) Generation, related terms, began in 2001.[1]
[edit] Defining traits
A number of different traits have been ascribed to the generation by a variety of sources. However, since the generation is still very young, (the oldest members would be no older than 14) theories are still in a state of evolution, and few authoritative works have been produced on the topic. A wide variety of claims have been made by various sources: It is claimed that members of Generation Z are not as indulged as Generation Y.[3][4][5]
They are highly connected, having had lifelong use of communications and media technologies such as DVDs, the World Wide Web, instant messaging, text messaging, MP3 players, cellular phones and YouTube, earning them the nickname "digital natives".[6][7][8]
Viewed by many as a postmodern generation, Generation Z have grown up in a world with relatively widespread gender equality at work and in the home, and in which single-parent (and, to a lesser extent, same-sex parent) families are commonplace, as well as two-income families.[8][9][10] Members of Generation Z are thought to tend toward structured activities, and a number of social researchers anticipate members of this generation will have a strong social conscience and work ethic.
Generation Y, the predecessor of Generation Z was a generation of tensions, where the children embraced technology in a way their parents' generation (Baby Boomer) never could.[11] Generation Z contrasts with Generation Y in that it is the first generation to see parents and children embrace technology together.[12]
[edit] Further reading
- John Palfrey: Born Digital: Understanding the First Generation of Digital Natives, Basic Books, 2008, ISBN 978-0465005154
- Don Tapscott: Grown Up Digital: How the Net Generation is Changing Your World, McGraw-Hill, 2008, ISBN 978-0071508636
[edit] References
- ^ a b Schmidt, Lucinda; Hawkins, Peter (July 15, 2008). "Children of the tech revolution". Sydney Morning Herald. http://www.smh.com.au/news/parenting/children-of-the-tech-revolution/2008/07/15/1215887601694.html.
- ^ Walliker, Annalise (25 February 2008). "Generation Z comes of age". Herald Sun. http://www.news.com.au/heraldsun/story/0,21985,23269842-662,00.html. Retrieved on 27 April 2009.
- ^ Book: 'What Women Really Want'
- ^ Augusta Georgia: features@ugusta: Clothing for 'Generation Z' more demanding 06/02/99
- ^ http://books.google.com/books?id=IV0YhsMHZ4wC&pg=PA59&dq=%22generation+z%22&lr=&sig=ACfU3U1B60MdWyXW9SLLvXR6sYIpVS2WzA
- ^ The generation Z connection: teaching information literacy to the newest net generation. | Teacher Librarian (February, 2006)
- ^ http://books.google.com/books?id=EM7xXAx9vcQC&pg=PA14&dq=%22generation+z%22&lr=&sig=ACfU3U3t_wyBuSo2zg814sy-GPDbgOu4mA
- ^ a b Parenting - Life & Style Home - smh.com.au
- ^ Ask an Expert: Avoid hard sell when marketing to younger generations - USATODAY.com
- ^ It pays to know your XYZ | Herald Sun
- ^ http://www.usatoday.com/money/workplace/2005-11-06-gen-y_x.htm
- ^ http://news.bbc.co.uk/1/hi/education/7196836.stm
