Generation Z
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Generation Z (also known as Generation M (for multitasking), the Net Generation, the Internet Generation, or Generation 9/11) is a common name in the US and other Western nations for the group of people born from the early to mid 1990s to the present.[1][2] [3][4][5][6][7][8][9][10][11][12][13][14]
The generation has grown up with the World Wide Web, which became increasingly available after 1991.[15] The youngest of the generation were born during a minor fertility boom[citation needed] around the time of the US Global financial crisis of the late 2000s decade, ending around the year 2010, with the next unnamed generation succeeding. They have been born and raised after the Cold war era and the fall of the Soviet Union.
Members of Generation Z are typically the children of Generation X; their parents may also include the youngest Baby Boomers as well as the oldest members of Generation Y.
[edit] Observed traits and trends
Generation Z is highly connected, as many of this generation have had lifelong use of communications and media technologies such as the World Wide Web, instant messaging, text messaging, MP3 players, mobile phones, smartphone, touchscreen, iPhone, iPod, iPad, Tablet Computer technologies, and YouTube,[16][17] earning them the nickname "digital natives".[18] No longer limited to the home computer, the Internet is now increasingly carried in their pockets on mobile Internet devices such as mobile phones. A marked difference between Generation Y and Generation Z is that members of the former remember life before the takeoff of mass technology, while the latter have been born completely within it.[19] This generation has also been born completely into an era of postmodernism and globalization.
Generation Z are known for curating online at a rapid pace: sharing thoughts and observations on a variety of media, topics and products.[20]
[edit] References
- ^ Wallis, Claudia (March 2006). "genM: The Multitasking Generation". Time Magazine. http://www.time.com/time/magazine/article/0,9171,1174696,00.html. Retrieved 15 May 2011.
- ^ Holguin, Jaime (May 2005). "Generation M: Natural Multitaskers". CBS News. http://www.cbsnews.com/stories/2005/05/10/eveningnews/main694344.shtml. Retrieved 15 May 2011.
- ^ "Consumers of Tomorrow". Grail Research. June 2010. http://grailresearch.com/pdf/ContenPodsPdf/Consumers_of_Tomorrow_Insights_and_Observations_About_Generation_Z.pdf. Retrieved 30 October 2011.
- ^ "Generation Z face a danger zone". Herald Sun. 6 November 2011. http://www.heraldsun.com.au/opinion/generation-z-face-a-danger-zone/story-e6frfhqf-1226186631478. Retrieved 14 December 2011.
- ^ "Generation X (and Y) Are History; What's Next?". CBS News. 10 September 2010. http://www.cbsnews.com/stories/2010/06/10/business/main6568258.shtml. Retrieved 22 September 2011.
- ^ Deresiewics, William (12 November 2011). "Generation Sell". New York Times. http://www.nytimes.com/2011/11/13/opinion/sunday/the-entrepreneurial-generation.html?_r=2&pagewanted=all&smid=fb-share. Retrieved 3 December 2011.
- ^ Zimmerman, Eilene (24 September 2011). "Working Relationships Across Generations". New York Times. http://www.nytimes.com/2011/09/25/jobs/25career.html. Retrieved 22 November 2011.
- ^ Elliot, Stuart (30 January 2011). "MTV Strives to Keep Up With Young Viewers". New York Times. http://www.nytimes.com/2011/01/31/business/media/31adcol.html?pagewanted=all. Retrieved 23 October 2011.
- ^ "20th-Century U.S. Generations". Population Reference Bureau. 2009-03. http://geography.about.com/gi/o.htm?zi=1/XJ&zTi=1&sdn=geography&cdn=education&tm=15&f=20&tt=13&bt=0&bts=0&zu=http%3A//prb.org/Publications/PopulationBulletins/2009/20thcenturyusgenerations.aspx. Retrieved 9 December 2011.
- ^ "Five New Facts About Generation Y". Huffington Post. 23 March 2011. http://www.huffingtonpost.com/delia-lloyd/millennial-generation_b_836931.html. Retrieved 18 December 2011.
- ^ Jayson, Sharon (16 July 2008). "Is this the next baby boom?". USA Today. http://www.usatoday.com/news/nation/2008-07-16-baby-boomlet_N.htm. Retrieved 27 September 2011.
- ^ "Ask an Expert: Avoid hard sell when marketing to younger generations". ABC News. June 2008. http://abcnews.go.com/Business/story?id=4977116&page=1. Retrieved 13 September 2011.
- ^ "Gen Z in the workplace". Sydney Morning Herald. 5 August 2009. http://blogs.smh.com.au/executive-style/managementline/2009/08/05/genzinthewo.html. Retrieved 22 November 2011.
- ^ McCrank, John (19 December 2011). "Gen X and Gen Y saving more than Boomers: survey". Reuters. http://www.reuters.com/article/2011/12/19/us-retirement-study-idUSTRE7BI1LN20111219. Retrieved 25 December 2011.
- ^ http://www.wired.com/science/discoveries/news/2007/08/dayintech_0807
- ^ The generation Z connection: teaching information literacy to the newest net generation. Teacher Librarian (February, 2006)
- ^ Riedling, Ann Marlow (2007). An educator's guide to information literacy: what every high school senior needs to know. Libraries Unlimited. ISBN 1591584469.
- ^ Schmidt, Lucinda; Hawkins, Peter (15 July 2008). "Children of the tech revolution". Sydney Morning Herald. http://www.smh.com.au/news/parenting/children-of-the-tech-revolution/2008/07/15/1215887601694.html.,
- ^ http://www.omigoddess.com.au/family/inside-generation-z/ Inside Generation Z January 2010
- ^ "Marketing Generation Z". 8 April 2011. http://mashable.com/2011/04/08/marketing-generation-z/.
[edit] Further reading
- Palfrey, John; Gasser, Urs (2008). Born Digital: Understanding the First Generation of Digital Natives. Basic Books.
- McCrindle, Mark; Wolfinger, Emily (2009). The ABC of XYZ: Understanding the Global Generations. UNSW Press.
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