The city is located in Wisconsin in the United States. Genoa City is recognized as a global city because of its importance in finance, commerce, media, entertainment, arts and international trade. Within the city boundaries are many office buildings, a major international airport and a top hospital. Genoa City also happens to be home to many large companies including large conglomerates.
Jabot Cosmetics was founded by John Abbott (Jerry Douglas) over thirty years ago. His children Jack Abbott (Peter Bergman) and Ashley Abbott (Eileen Davidson) have worked there on and off for decades. It is currently owned by the Abbott family,with Jack being CEO. It is described as a line of "advanced scientific skincare and luxurious fragrances." In June 2011, the cosmetics line was made a "reality" when a licensing deal was struck between CBS Consumer Products and Sony Pictures Television. The cosmetics are manufactured by Fusion Brands. The products range from $15 to $40 USD. In a statement, then-executive producer/head writer Maria Arena Bell stated: "For the first time our fans can own a piece of the show, and at the same time, share in the storyline as it unfolds live on TV [...] The brand launch is going to be completely integrated to the show. The back story on how Jabot started and product development is going to be featured in Y&R story lines, and we are going to use actual Jabot products on-set with the same packaging as you will see in retail. Plus, viewers will soon see a new Jabot set as well!"
Newman Enterprises, headed by world-renowned business tycoon Victor Newman (Eric Braeden), is a conglomerate that not only competes with Jabot in the cosmetics field but has interests in real estate, medical research, as well as other businesses ripe to be bought up. Over the years a number of characters have worked there, in particular Nicholas Newman (Joshua Morrow) and Victoria Abbott (Amelia Heinle). As of October 17,2012 Jack Abbott assumes the role of Chairman of The Board and C.E.O.
Genoa City also boasts four-star hotels such as the Genoa City Hotel and the Genoa City Athletic Club which is a hotel/athletic club/restaurant. Near the Athletic Club you will find the most popular coffee shop in town, Crimson Lights. Genoa City was also home to Gloworm, a bar & restaurant owned and operated by Gloria Bardwell and her husband Jeffrey Bardwell, but burned by an arsonist hired by Adam Newman. It's popularity was replaced by On the Boulevard, which Billy Abbott won in a poker game. Less elegent are The Underground, owned by Nicholas Newman, and Jimmy's Bar, complete with bent blinds on the door. Genoa City is becoming more popular for tourism. Local attractions include a large lake where activities such as ice fishing, swimming, and other water sports are enjoyed. It's also the site where Brad Carlton drowned saving Noah Newman and later his daughter Colleen Carlton drowned trying to escape Patty Williams. On the outskirts of the city, visitors can rent cabins for quiet getaways. Although winters are harsh, many residents utilize the lakes and cabins for spending time with family and friends. Ironically, the fictional town uses Lake Racine as a mid- to large-sized lake in the area, while Racine is near Lake Geneva in Wisconsin. Throughout the city you can find many homes including Condominiums, basic houses, farms and lush estates. Two prominent estates are the Abbott Mansion, where the founder of Jabot Cosmetics John Abbott lived and the Chancellor Estate, home of Katherine Chancellor and Jill Abbott Fenmore. The other major residence to note is that of the Newman Ranch, home to Genoa City's most prominent citizen, Victor Newman and his family. Both the Chancellor Estate and the Newman Ranch include stables and horses and plenty of pastures for riding.
Public schools include Genoa City Elementary and Genoa City High School. Walnut Grove Academy is a private school that many of the children of the most prominent families of the city attend. College students may attend the local college, Genoa City University (also known as GCU).