"Ingredients for Life"
|Defunct||2012 (as a chain)|
|Headquarters||East Norriton Township, Pennsylvania|
Number of locations
|Products||Bakery, dairy, deli, floral, frozen foods, general grocery, meat, produce, seafood, snacks, Starbucks, and Western Union.|
Genuardi's Family Markets L.P. was a chain of supermarkets located in the Northeastern United States. Genuardi's was family-owned until it was purchased by Safeway in 2000. Genuardi's had its headquarters in the Bentwood Executive Campus in East Norriton Township, Pennsylvania in Greater Philadelphia.
In 1920, Gaspare and Josephine Genuardi owned a farm near Norristown, Pennsylvania and grew fruits and vegetables. The couple went around to their neighbors delivering the quality produce to them. Gaspare had a strong sense of customer service which is the cornerstone of Genuardi's. Gaspare and Josphine were the parents of nine children. Of the nine were Charlie, Frank, Tom, Joe, and Jim who helped out with the business and keeping the tradition of customer service alive as their father showed. The five sons soon became known as the "Genuardi brothers" by the customers.
The first supermarket
The Genuardi family opened its first supermarket in Norristown, Pennsylvania in 1954, which until its closure was the oldest surviving Genuardi's in operation. The Genuardi family also maintains a nursery and florist in Norristown.
1950s, 1960s, and 1970s
The five Genuardi brothers expanded their supermarkets throughout the western Philadelphia suburbs, spanning Bucks, Delaware, Chester, and Montgomery counties. The company has never had any stores within Philadelphia city limits. In 1975, it acquired some former Pantry Pride (originally known as Food Fair) and A&P stores, and more ex-A&P properties rejected by Super Fresh in 1985.
1980s and 1990s
The chain's first surviving stores outside Norristown opened in the 1980s. As the 1990s approached, the five brothers decided to transfer ownership of the stores to a third generation of family, which consist of Jim Jr., Joe Jr., Charles A., Larry, Tom Jr., Michael, Anthony, Skip, and David Genuardi. Charles A. was named President/CEO of Genuardi's Family Markets. Also during this time, it owned a discount grocery chain called Mad Grocer. In the late 1990s, the company expanded into Delaware and New Jersey.
Safeway buyout of Genuardi's Family Markets
In December 2000, news spread that the Genuardi family had sold the chain to Safeway. In the summer of 2004, all Genuardi's stores in Delaware were converted to the Safeway banner when they were unionized. Safeway already had stores of its own in southern Delaware. There were issues and local outrage over the Safeway takeover due to claims of price increases, the changeover of many products to Safeway's own brands, and the use of a loyalty card, which was not needed under Genuardi's previous ownership. Except for the Safeway conversions, Genuardi's remained non-union, despite heavy unionization in Safeway's other chains.
2000s and Early 2010s downfall
In 2005, grocery delivery was added to select Genuardi's stores. This allows customers to order groceries via the Genuardi's/Safeway websites and have it delivered by truck in a set timeframe.
In 2006, Safeway modified the previous Genuardi's logo that was introduced in December 1995 by moving the decorative "G" to the other side of the wordmark, and introduced a new slogan, "Ingredients For Life". This slogan is used across all of Safeway Inc's. divisions, following a massive campaign of remodeling and upgrading their stores to Safeway's "lifestyle" format. In June 2006, it was announced that any remaining store-branded products carrying the Genuardi's name except fresh bread would be removed by 2007 in favor of the Safeway Select brand.
During 2010, underperforming Genuardi's stores did not have their leases renewed and Safeway closed store locations in Newtown Square (Edgmont), Glen Mills, Chesterbrook, and Lansdale in Pennsylvania, and Voorhees in New Jersey.
In September 2011, Food Trade News reported that Safeway was looking to sell all or part of Genuardi's. Later that month, Supermarket News reported that a sale of a number of Genuardi's locations to Giant Food Stores appeared to be imminent.
On January 5, 2012, Giant announced its deal to acquire 15 Genuardi's Family Markets across the Philadelphia area in a $106 million deal. For three weeks in July 2012, Giant opened 5 of the former Genuardi's stores each week.
Although it was initially to be acquired by Giant, it was announced on June 6, 2012 that the Newtown store would instead become a McCaffrey's store. The Newtown store became a McCaffrey's on July 15.
- "Genuardi's Family Markets L.P." Goliath. Retrieved on December 23, 2009. "301 E Germantown Pike, Norristown, PA 19401-6517, United States"
- "Zoning Map." East Norriton Township, Pennsylvania. Retrieved on December 23, 2009.
- "Bentwood Executive Campus." Tornetta Realty Corp. Retrieved on February 14, 2011. "Bentwood Executive Campus Germantown Pike and Old Arch Road East Norriton Township Montgomery County, Pennsylvania" and "Among the building tenants are the corporate headquarters for Genuardi's Family Markets,[...]"
- Safeway Exploring Options to Sell More Genuardi's Markets In The Delaware Valley, Food Trade News, September 2011
- Source: Giant-Genuardi's Deal 'Going to Happen', Supermarket News, September 29, 2011
- Panaritis, Maria. "Giant buying 16 Genuardi’s; others to be sold or closed." The Philadelphia Inquirer. January 5, 2012. Retrieved on May 7, 2012.
- Panaritis, Maria. "Weis Markets to buy three Genuardi's stores." Philadelphia Inquirer. February 14, 2012. Retrieved on May 7, 2012.
- Genuardi Family Markets Employee Handbook, 1995