George E. Studdy

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George Ernest Studdy (23 June 1878 - 25 July 1948) was a British commercial artist. He is best remembered for his creation of Bonzo the dog, a fictional character in the early 1920s that first appeared in The Sketch Magazine.

His Bonzo character was a chubby little white pup with sparse black spots, a stubby tail and big blue eyes. Bonzo became the inspiration for much commercial merchandise, such as cuddly and mechanical toys, ashtrays, pincushions, trinket boxes, car mascots, jigsaw puzzles, books, calendars, candies, and a profusion of postcards.

Bonzo, wearing a set of headphones, became associated with the "Crosley Pup", an affordable mass-produced AM radio introduced by Powel Crosley Jr. in the United States in 1925. Years later, both Bonzo commercial items and Crosley Pup radios became valuable as collectibles. A paper mâché Crosley Bonzo is on display at the Smithsonian Institution in Washington, D.C.


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