George Finkel (born July 29, 1936 in France), is a TV sports producer/director. He is the son of architect Maurice Herman Finkel. He graduated from University of Michigan in 1958. He worked for NBC Sports from August 1971 to February 1990 and won 3 Emmys, for producing Super Bowl XIII, 1982 Baseball World Series, and for producing gymnastics at the 1988 Olympics.
He also produced the highest rated basketball game in television history; the NCAA Final Game in 1979, which featured Michigan State, with Magic Johnson, over Indiana State, with Larry Bird.