George Rowley (entrepreneur)
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George Rowley (born 1964) is a British entrepreneur who is credited with starting the absinthe revival in the popular market.
Rowley was born in England, started his career within insurance and moved to Prague in the early 1990s to assist run a local subsidiary.
It was in Prague that he first experienced both Czech beer and absinth, and he launched several alcoholic drinks ventures when he moved back to England.[1]
In 1996, he founded Bohemia Beer House Ltd. (later BBH Spirits) and in 1998 launched Czech absinth in the UK and his action became one of the catalysts for the resurgence of absinthe in Europe and the world. He also launched eAbsinthe, then the world's first absinthe e-tailer, and now a brand portal. In 2000, with the assistance of Marie-Claude Delahaye, founder and curator of the Absinthe Museum, Auvers-sur-Oise, France, he launched his own brand, La Fée Absinthe, the first traditional distilled absinthe commercially produced in France since the 1915 ban,[2] and now claimed by its owner to be the global brand leader.[citation needed]
[edit] External links
- LaFeeAbsinthe.com — Official La Fée Absinthe website.
- Daily Telegraph Article June 2001 - An article in one of the UK's top daily newspapers about the absinthe renaissance and the launch of the Moulin Rouge! film..
