George Swett Appleton
George Swett Appleton (1821–1878) was an American publisher, the third son of Daniel Appleton. He was born in Andover, Massachusetts, studied in Leipzig, and for a number of years was a publisher and a book seller in Philadelphia.
In 1849, with his three brothers, John, William, and Sidney, he succeeded to his father's publishing business in New York. He was a scholar and art connoisseur, becoming literary adviser to the firm. Appletons' Art Journal and the Popular Science Monthly were planned by him.