He was the producer Polémica en el bar and La noche del Domingo, two of the most popular Argentine television programs of the 1970s and '80s. Sofovich also hosted A la manera de Sofovich and Sin Límite SMS, broadcast on Canal 9. During the 1970s and 1980s he directed several picaresque films starring comedians Alberto Olmedo and Jorge Porcel.As a businessman, he backed major shows on Buenos Aires' Corrientes Avenue theaters.
His late brother Hugo Sofovich had a similar career as a film director and theater impresario. Just before his death, he hosted a television programme, 8 escalones (8 steps).
Sofovich suffered a heart attack in 1992 at age 55. He had 15 stents put in and had twelve 12 angioplasties. On 8 October 2014, it was revealed that Sofovich had been connected to an artificial respirator and was sedated at Clinica Suizo-Argentina hospital after suffering a pulmonary infection, which complicated his chronic obstructive pulmonary disease condition. He died on 8 March 2015, aged 77.