Geritol

4 ounce bottle of Geritol tonic

Geritol is a US trademarked name for various dietary supplements, past and present. Geritol is currently a brand name for several vitamin complexes plus iron or multimineral products in both liquid form and tablets, containing from 9.5 to 18 mg of iron per daily dose. The name conveys a connection with aging, as in "geriatric." The product has been promoted from almost the beginning of the mass media era as a cure for "iron-poor tired blood". In the early 20th century, some medical doctors and other health professionals felt that much of the tiredness often associated with old age was due to iron deficiency anemia.^{[citation needed]}

History

Geritol was introduced as an alcohol-based, iron and B vitamin tonic by Pharmaceuticals, Inc. in August 1950 and primarily marketed as such into the 1970s. Geritol was folded into Pharmaceuticals' 1957 acquisition of J. B. Williams Co., founded in 1885. J. B. Williams Co. was later bought out by Nabisco in 1971. Since 1982, the Geritol product name has been owned by the multinational pharmaceutical firm GlaxoSmithKline.

The earlier Geritol liquid formulation was advertised as "twice the iron in a pound of calf's liver," and daily doses contained ca 50–100 mg of iron as ferric ammonium citrate. The Geritol tonic also contained ca 12% alcohol and some B vitamins.

Federal Trade Commission investigation

Geritol was the subject of years of investigation starting in 1959 by the Federal Trade Commission (FTC). In 1965, the FTC ordered the makers of Geritol to disclose that Geritol would relieve symptoms of tiredness only in persons who suffer from iron deficiency anemia, and that the vast majority of people who experience such symptoms do not have such a deficiency. Geritol's claims were discredited in court findings as "conduct amounted to gross negligence and bordered on recklessness," ruled as a false and misleading claim, and heavily penalized with fines totaling $812,000, the largest FTC fine up to that date (1973). Although subsequent trials and appeals from 1965 to 1973 concluded some of the FTC demands exceeded its authority, Geritol was already well known and continued to be the largest American company selling iron and B vitamin supplement through 1979.

Since then, supplemental iron products, including Geritol, have been contraindicated because of concerns over hemochromatosis, and serious questions raised in studies for men, postmenopausal women, and nonanemic patients with liver disease, heart disease, Type 2 diabetes, or cancer. Further, the US Recommended Dietary Allowance for iron is well above the intake calculation for even the population average of menstruating women, in US society where the daily heme iron intake (e.g., red meat) often grossly exceeds the individual iron requirement^{[citation needed]}.

Media sponsorship

In the early days of television the marketing of Geritol was involved in the quiz show scandal, as the sponsor of Twenty-One. After that, for many years Geritol was largely marketed on television programs that appealed primarily to older viewers, such as The Lawrence Welk Show, What's My Line?, Hee Haw, and Ted Mack's Original Amateur Hour. Geritol was often used in the 1960s as a punch line for a joke in sitcoms or in comedy routines; comic singer Allan Sherman satirized Geritol on his 1962 album My Son, the Folk Singer, singing "Yasha got a bottle of Geritol" to the tune of "Joshua Fought the Battle of Jericho". Geritol is famous for a controversial 1973 television commercial tag line, "My wife, I think I'll keep her."[1] This line, brought out during the height of the Women's Liberation Movement, was not appreciated by liberated women and was lambasted by the media and comedy shows alike.^{[citation needed]}

See also

• Hadacol

External links

• GSK's official Geritol® information site for U.S. residents