Chancellor Helmut Schmidt of the SPD-FDP coalition wanted to be re-elected. CDU/CSU tried to make their candidate the elected Chancellor, CSU leader Franz Josef Strauß. It was the first time that their candidate was from the CSU. Strauß, immensely popular in Bavaria, found it difficult to appeal to people in other parts of Germany. One important reason for Strauss's unpopularity compared to Federal Chancellor Helmut Schmidt, was his tendency to talk sharply and militantly about his political opponents. Schmidt, by contrast, was still seen by many West German voters as a moderate and practical manager and doer, who focused on getting concrete political and economic results more than on political rhetoric (see, for example, Erling Bjöl, Grimberg's History of the Nations, volume 22: From Peace to the Cold War, Helsinki: WSOY, 1984, pages 495, 497–499; Bjöl, Grimberg's History of the Nations, volume 23: The Rich West, Helsinki: WSOY, 1985, pages 353–356; Dennis L. Bark and David R. Gress, A History of West Germany: Volume 2: Democracy and Its Discontents, 1963–1988, "The Era of Macher [Doer]," London, UK: Basil Blackwell, 1989).
The coalition between the SPD and the FDP returned to government, with Helmut Schmidt as Chancellor. In 1982, the FDP quit the government, which led to the government's collapse and replacement with a new CDU/CSU – FDP coalition under Helmut Kohl.