Germanwings

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Germanwings
Germanwings logo.png
IATA
4U
ICAO
GWI
Callsign
GERMANWINGS
Founded 1997 (as an in-house subsidiary of Eurowings)
2002 (separate company)
Operating bases Cologne Bonn Airport
Berlin Tegel Airport
Dortmund Airport
Hanover Airport
Stuttgart Airport
Hamburg Airport
Frequent-flyer program Boomerang Club/Miles&More
Fleet size 34 (+2 Orders)
Destinations 86
Parent company Deutsche Lufthansa AG
Headquarters Cologne, Germany
Key people Thomas Winkelmann (CEO)
Dr. Axel Schmidt
Oliver Wagner
Website germanwings.com

Germanwings GmbH is a low-cost airline based in Cologne, Germany, and is wholly owned by Lufthansa.[1] Cologne Bonn Airport, Stuttgart Airport and to a lesser extent Hamburg Airport and Berlin Tegel Airport are the important hubs in the airline's network of approximately 86 destinations. Further Germanwings bases are at Hannover-Langenhagen Airport and Dortmund Airport.[2]

In January 2013 Lufthansa will combine short-haul operations outside its main Frankfurt and Munich hubs with Germanwings and it is predicted they will carry 18 million passengers annually.[3]

Contents

History [edit]

Foundation [edit]

In 1997, Eurowings set up a low-cost department, which became a separate company under the name Germanwings on 27 October 2002. On 7 December 2005, the airline signed an agreement to purchase 18 Airbus A319 aircraft (with a further 12 options), with deliveries scheduled from July 2006 until 2008.[4]

During winter 2004–2005 Germanwings leased two Boeing 717s from Aerolíneas de Baleares to test this type of aircraft, but no order was made afterwards.

Change of ownership [edit]

In 2008 initial plans were made to merge Germanwings, Eurowings and TUIfly into one airline to compete with Air Berlin/LTU in the German market and with EasyJet and Ryanair on international routes, but these plans were never realized. Instead, Germanwings became a wholly owned Lufthansa subsidiary on 1 January 2009.[5]

Rebranding [edit]

In 2012 Lufthansa announced that it plans to transfer point-to-point shorthaul flights operating from cities other than Frankfurt and Munich from Lufthansa to Germanwings.[6]

Corporate affairs [edit]

Key business trends [edit]

Germanwings A319 D-AKNQ landing at Düsseldorf

The key trends for Germanwings are shown below. Germanwings has been wholly owned by Lufthansa since 1 January 2009, so formal reporting is now within the Group Accounts (as at year ending 31 December):

2008 2009 2010 2011
Turnover (€m) 628 580 630 687
Profits (EBITDA) (€m) 39 63 −9 −15
Number of employees (at year end) 1,046 1,111 1,272 1,274
Number of passengers (m) 7.6 7.2 7.7 7.5
Passenger load factor (%) n/a n/a 77.2 78.2
Number of aircraft (at year end) 25 26 30 30
Notes/sources [7][8] [8] [9] [10][11]

Destinations [edit]

Fleet [edit]

Current fleet [edit]

Two Germanwings Airbus A319s at Stuttgart Airport (2011).
A Germanwings Airbus A319

As of February 2013, the Germanwings fleet consists of the following aircraft with an average age of 7 years.[12]

Germanwings Fleet
Type Total Orders Passengers Notes
Airbus A319-100
38
2
144 ex-US Airways
150
Total 38 2

The airliners are equipped with either 144 or 150 seats in an all-economy class layout.[13] Some aircraft have had special liveries applied in order to promote German cites (e.g. the Bearbus paint scheme inspired by the coat of arms of Berlin), or as advertisements (e.g. a pink livery for T-Mobile).[14]

Future plans [edit]

As part of the 2013 restructuring and relaunch of Germanwings, alongside the 33 aircraft currently operated, around 30 Lufthansa aircraft will be transferred to Germanwings.[15] Additionally, the 23 aircraft currently operated by Eurowings covering Lufthansa flights not flying out of the Frankfurt and Munich hubs will also be incorporated into Germanwings. Overall, ‘new Germanwings’ will eventually operate around 90 aircraft.

A Germanwings Airbus A319 landing at Cologne-Bonn Airport, featuring a special livery promoting Berlin (2009).
Future fleet of Germanwings
Type Orders passengers Notes
A319 4 144 ex-Lufthansa
A320 14 168 ex-Lufthansa

Services [edit]

Even though operating as a no-frills airline, Germanwings allows for guaranteed connecting flights.[16] Germanwings operates the Sky Bistro (Bord Shop in German), a buy on board programme offering food and drinks for purchase.[17]

Germanwings also provides an inflight magazine, a bi-monthly German and English magazine called GW. While the primary editorial focus is rooted in Germanwings destinations, the content is not exclusively about travel.[18]

As for its booking services, Germanwings provides a unique option called Blind Booking that allows passengers to choose a hub airport, select a category of destination (e.g. Party or Culture), and then purchase a round-trip ticket via a random lottery process from among the cities in the category. Such tickets are often priced lower than the corresponding ticket to the same destination, and Germanwings e-mails its customers of the destination shortly after the purchase.

References [edit]

  1. ^ "Imprint." Germanwings. Retrieved on April 29, 2010. "Head Office: Germanwings-Str. 2 51147 Cologne"
  2. ^ "Directory: World Airlines". Flight International. 2007-04-03. p. 86. 
  3. ^ "Lufthansa to Combine European Flights Into Low-Cost Unit". September 20, 2012. 
  4. ^ Aero International, June 2006
  5. ^ Announcement of TUI AG. Tui-group.com. Retrieved on 2012-05-01.
  6. ^ Flottau, Jens. "Lufthansa Transfers Most Short-Haul Flights To Germanwings." Aviation Week. October 11, 2012. Retrieved on October 11, 2012.
  7. ^ "Annual Report 2008". Lufthansa. Retrieved 1 January 2013. 
  8. ^ a b "Annual Report 2009". Lufthansa. Retrieved 1 January 2013. 
  9. ^ "Annual Report 2010". Lufthansa. Retrieved 1 January 2013. 
  10. ^ "Annual Report 2011". Lufthansa. Retrieved 1 January 2013. 
  11. ^ "Investor Info 2011". Lufthansa. Retrieved 1 January 2013. 
  12. ^ Germanwings Fleet
  13. ^ Germanwings Fleet Details and History – Planespotters.net Just Aviation. Planespotters.net. Retrieved on 2012-05-01.
  14. ^ Germanwings advertisement brochure, Advertisement through aircraft painting, retrieved 2012-01-20
  15. ^ The "New Germanwings". Germanwings.com. Retrieved on 2012-12-30.
  16. ^ [1]. Germanwings. Retrieved on 2012-07-19.
  17. ^ "[2]." Germanwings. Retrieved on 19 July 2012.
  18. ^ Germanwings – Magazine :: Apr 2012 — Ink eMagazines. Ink-live.com. Retrieved on 2012-05-01.

External links [edit]