GfK NOP
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GfK NOP (from GfK National Opinion Polls) is a leading market research agency based in London, providing business insight through quantitative and qualitative research.
[edit] History
GfK NOP was formed in 2005 when NOP World was acquired by the German research group GfK from United Business Media and merged with UK-based GfK Martin Hamblin. Gfk's Mystery Shopping and Field Marketing department is based in their Oxford Office.
[edit] Quality
GfK NOP operates an integrated quality management system which conforms to the requirements of BS EN ISO 9001: 2000 Quality Assurance Standard and ISO 20252:2006 Market, opinion and social research (formerly BS 7911:2003 - Specification for Organisations Conducting Market Research).
GfK NOP is a member of the MRS Company Partner Service and the Interviewer Quality Control Scheme.
[edit] External links
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