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Giampaolo Pozzo bought Udinese Calcio in July 1986. After a betting scandal, the team was demoted to Serie B; and a nine point deduction in the Serie A championship of 1986/1987 after winning promotion. This ultimately led to relegation once more to Serie B despite the acquisition of several prominent players Francesco Graziani, Fulvio Collovati and Daniel Bertoni among others.
After a poor season in 1987/1988, Pozzo engaged Nedo Sonetti as coach with several prominent signings such as Antonio De Vitis, Giuseppe Minaudo, Angelo Orlando, Settimio Lucci, Antonio Paganin, Zennoni, Giuseppe Catalano, Marco Branca and Claudio Garella. Udinese earned promotion with this squad.
In 1990, a phone call between Pozzo and the president of S.S. Lazio team just before a match was alleged to be proof of match fixing. Despite a robust defence Pozzo was banned from holding authority at Udinese. He however remained owner.
Since 1994/1995 the last season Udinese spent in serie B, the club itself has qualified for the UEFA Cup, Intertoto Cup and Champions League and finished third in serie A under Alberto Zaccheroni in 1997/1998.
The Udinese model is based upon an extensive scouting network across the world that buys young and upcoming talent for relatively small sums and when they turn into stars, sell them on for a large profit which is then reinvested in the club and other signings. Prominent examples include Alexis Sanchez.
In 2007-2008 Pozzo was elected the best president in Serie A.
After Pallacanestro Amatori Udine, better known as Snaidero Udine was demoted to the minor leagues, Pozzo helped his friend Edy Snaidero, majority shareholder of the basketball team. Pozzo and some other entrepreneurs from Friuli saved Snaidero which restarted playing in Lega Basket Serie A2 championship.
In June 2012, he acquired Watford Football Club from Laurence Bassini. He invested heavily in the club, including sending over multiple players from other teams Granada and Udinese; including the likes of Diego Fabbrini, Davide Faraoni and Gabrielle Angella and renovating the ground signing an £18 Million maintenance deal.