Gianduja (chocolate)

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Place of origin Italy
Region or state Turin, Piedmont
Main ingredient(s) Chocolate, hazelnut paste

Gianduja or gianduia (Italian: [dʒanˈduːja])[1] is a sweet chocolate spread containing about 30% hazelnut paste, invented in Turin during Napoléon's regency (1796–1814).[citation needed] Based on Gianduia, Turin based chocolate manufacturer Caffarel invented Gianduiotto in 1852.[2] It takes its name from Gianduja, a Carnival and marionette character who represents the archetypal Piedmontese, a native of the Italian region where hazelnut confectionery is common.

See also[edit]

  • Gianduiotti, a speciality of Turin, are chocolates shaped like an upturned boat, again made with a mixture of cocoa and hazelnut paste. Invented by Caffarel in 1852, it is still a trade mark for the company
  • Nutella, which was originally called Pasta Gianduja.[3]