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In economics and consumer theory, a Giffen good is one which people consume more of as the price rises, violating the law of demand. In normal situations, as the price of goods rises, the substitution effect causes consumers to purchase less of it and more of substitute goods. In the Giffen goods situation, the income effect dominates, leading people to buy more of the goods, even as its price rises.
Evidence for the existence of Giffen goods is limited, but microeconomic mathematical models explain how such a thing could exist. Giffen goods are named after Scottish economist Sir Robert Giffen, to whom Alfred Marshall attributed this idea in his book Principles of Economics. Giffen first proposed the paradox from his observations of the purchasing habits of the Victorian era poor.
For most products, price elasticity of demand is negative (note that, although they are negative, price elasticities of demand are often reported as positive numbers; see the mathematical definition for more). In other words, price and quantity demanded pull in opposite directions; if price goes up, then quantity demanded goes down. Giffen goods are an exception to this. Their price elasticity of demand is positive. When price goes up, the quantity demanded also goes up. In order to be a true Giffen goods, the good's price must be the only thing that changes to get a change in quantity demand, and a Giffen goods should not be confused with products bought as status symbols or for conspicuous consumption (such a situation would indicate a Veblen goods).
The classic example given by Marshall is of inferior quality staple foods, whose demand is driven by poverty that makes their purchasers unable to afford superior foodstuffs. As the price of the cheap staple rises, they can no longer afford to supplement their diet with better foods, and must consume more of the staple food.
As Mr.Giffen has pointed out, a rise in the price of bread makes so large a drain on the resources of the poorer labouring families and raises the marginal utility of money to them so much that they are forced to curtail their consumption of meat and the more expensive farinaceous foods: and, bread being still the cheapest food which they can get and will take, they consume more, and not less of it.—Alfred Marshall, Principles of Economics (1895 ed.)
There are three necessary preconditions for this situation to arise:
- the good in question must be an inferior goods,
- there must be a lack of close substitute goods, and
- the goods must constitute a substantial percentage of the buyer's income, but not such a substantial percentage of the buyer's income that none of the associated normal goods are consumed.
If precondition #1 is changed to "The goods in question must be so inferior that the income effect is greater than the substitution effect" then this list defines necessary and sufficient conditions. The last condition is a condition on the buyer rather than the goods itself, and thus the phenomenon is also called a "Giffen behavior".
This can be illustrated with a diagram. Initially the consumer has the choice between spending their income on either commodity Y or commodity X as defined by line segment MN (where M = total available income divided by the price of commodity Y, and N = total available income divided by the price of commodity X). The line MN is known as the consumer's budget constraint. Given the consumer's preferences, as expressed in the indifference curve I0, the optimum mix of purchases for this individual is point A.
If there is a drop in the price of commodity X, there will be two effects. The reduced price will alter relative prices in favour of commodity X, known as the substitution effect. This is illustrated by a movement down the indifference curve from point A to point B (a pivot of the budget constraint about the original indifference curve). At the same time, the price reduction causes the consumers' purchasing power to increase, known as the income effect (an outward shift of the budget constraint). This is illustrated by the shifting out of the dotted line to MP (where P = income divided by the new price of commodity X). The substitution effect (point A to point B) raises the quantity demanded of commodity X from Xa to Xb while the income effect lowers the quantity demanded from Xb to Xc. The net effect is a reduction in quantity demanded from Xa to Xc making commodity X a Giffen good by definition. Any good where the income effect more than compensates for the substitution effect is a giffen good.
Evidence for the existence of Giffen goods has generally been limited. A 2002 preliminary working paper by Robert Jensen and Nolan Miller of Harvard University made the claim that rice and wheat/noodles are Giffen goods in parts of China by tracking prices of goods. A further 2007 working paper by the same authors (now published in the September 2008 issue of American Economic Review) experimentally demonstrated the existence of Giffen goods among humans at the household level by directly subsidizing purchases of rice and wheat flour for extremely poor families. It is easier to find Giffen effects where the number of goods available is limited, as in an experimental economy: DeGrandpre et al. (1993) provide such an experimental demonstration. In 1991, Battalio, Kagel, and Kogut proved that quinine water is a Giffen good for some lab rats. However, they were only able to show the existence of a Giffen good at an individual level and not the market level.
All Giffen goods are inferior goods, but not all inferior goods are Giffen goods.
Giffen goods are difficult to find because a number of conditions must be satisfied for the associated behavior to be observed. One reason for the difficulty in finding Giffen goods that is Giffen originally envisioned a specific situation faced by individuals in a state of poverty. Modern consumer behaviour research methods often deal in aggregates that average out income levels and are too blunt an instrument to capture these specific situations. Furthermore, complicating the matter are the requirements for limited availability of substitutes, as well as that the consumers are not so poor that they can only afford the inferior good. It is for this reason that many text books use the term Giffen paradox rather than Giffen good.
Some types of premium goods (such as expensive French wines, or celebrity-endorsed perfumes) are sometimes claimed to be Giffen goods. It is claimed that lowering the price of these high status goods can decrease demand because they are no longer perceived as exclusive or high status products. However, the perceived nature of such high status goods changes significantly with a substantial price drop. This disqualifies them from being considered as Giffen goods, because the Giffen goods analysis assumes that only the consumer's income or the relative price level changes, not the nature of the good itself. If a price change modifies consumers' perception of the good, they should be analysed as Veblen goods. Some economists[who?] question the empirical validity of the distinction between Giffen and Veblen goods, arguing that whenever there is a substantial change in the price of a good its perceived nature also changes, since price is a large part of what constitutes a product. However the theoretical distinction between the two types of analysis remains clear; which one of them should be applied to any actual case is an empirical matter.
Great Famine in Ireland
Potatoes during the Irish Great Famine were long believed to be the only example of a Giffen good. However, this theory was debunked by Gerald P. Dwyer and Cotton M. Lindsey in their 1984 article Robert Giffen and the Irish Potato, where they showed the contradicting nature of the Giffen "legend" with respect to historical evidence.
The Giffen nature of the Irish potato was also later discredited by Sherwin Rosen of the University of Chicago in his 1999 paper Potato Paradoxes. Rosen showed that the phenomenon could be explained by a normal demand model.
A working paper from Cambridge University claims to have evidence that bacon pigs showed Giffen style behaviour during the Irish Famine but that potatoes did not. 
Other proposed examples
It has been suggested that a number of other goods might be Giffen. While the arguments are theoretically sound (i.e., they accord with Marshall's basic intuition), in each case the supporting empirical evidence has been found to be unconvincing.
Anthony Bopp (1983) proposed that kerosene, a low-quality fuel used in home heating, was a Giffen good. Schmuel Baruch and Yakar Kanai (2001) suggested that shochu, a Japanese distilled beverage, "might" be a Giffen good. In both cases, the authors offered supporting econometric evidence. However, the empirical evidence has been generally considered to be incomplete. In a 2005 article, Sasha Abramsky of The Nation conjectured that gasoline, in certain circumstances, may act as a Giffen good. However, no supporting evidence was offered, and evidence from the large increases in oil prices in 2008 would suggest that quantity demanded for gasoline did actually fall as a result of increased prices. Of course, the lack of evidence at the aggregate level does not rule out that the proposed goods may have been Giffen for certain groups of consumers—in particular for poor consumers.
The Great Recession has raised the possibility that very safe financial assets (Treasuries, cash, gold) become Giffen goods in liquidity trap scenarios or during bad economic times. As investors fear lower returns in equities and other investments they minimize risk by purchasing more of a low return, higher price asset that is considered safer.[disputed ]
- Capital goods
- Consumer theory
- Inferior goods
- Normal goods
- Ordinary goods
- Price elasticity of demand
- Supply and demand
- Alfred Marshall (1895). Principles of Economics Bk.III, Ch.VI in paragraph III.VI.17
- Jensen, Robert; Miller, Nolan (2008). "Giffen Behavior and Subsistence Consumption". American Economic Review 97 (4): 1553–1577. JSTOR 29730133.
- Kagel, John Henry; Battalio, Raymond Charles; Green, Leonard (1995). Economic choice theory: an experimental analysis of animal behavior. New York: Cambridge University Press, pp. 25-28.
- Dwyer, Gerald P., Jr.; Lindsay, Cotton M. (1984). "Robert Giffen and the Irish Potato". American Economic Review 74 (1): 188–192. JSTOR 1803318.
- Kohli, Ulrich (1986). "Robert Giffen and the Irish Potato: Note". American Economic Review 76 (3): 539–542. JSTOR 1813371.
- Rosen, Sherwin (1999). "Potato Paradoxes". Journal of Political Economy 107 (6): 294–313. JSTOR 2990755.
- Read, Charles. "Article". Giffen behaviour in Irish famine markets: an empirical study. Cambridge University. Retrieved 7 May 2013.
- "Petrol sales fall 20pc as drivers feel the pinch". Telegraph. 2008-06-11.
- "Baseline Scenario: Money as the Ultimate Giffen Good". Baseline Scenario. 2011-08-15.
- DeGrandpre, R. J.; Bickel, W. K.; Rizvi, S. A.; Hughes, J. R. (1993). "Effects of income on drug choice in humans". Journal of the Experimental Analysis of Behavior 59 (3): 483–500. doi:10.1901/jeab.1993.59-483.
- Abramsky, Sasha (October 17, 2005). "Running on Fumes". The Nation. pp. 15–19.
- Jensen, Robert; Miller, Nolan (2007). Giffen Behavior: Theory and Evidence. KSG Faculty Research Working Paper RWP07-030.
- Baruch, Schmuel; Kannai, Yakar (2001). Inferior Goods, Giffen Goods, and Shochu.
- Bopp, Anthony (1983). "The Demand for Kerosene: a Modern Giffen Good". Applied Economics 15 (4): 459–467. doi:10.1080/00036848300000017.
- Alfred Marshall Principles of Economics Bk.III,Ch.VI in paragraph III.VI.17
- The Last Word on Giffen Goods?
- Giffen good
- What Do Prostitutes and Rice Have in Common?