Gilberto Kassab

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Gilberto Kassab
Brasão da cidade de São Paulo.svg
60th Mayor of São Paulo
In office
March 31, 2006 – January 1, 2013
Preceded by José Serra
Succeeded by Fernando Haddad
Personal details
Born (1960-08-12) August 12, 1960 (age 53)
São Paulo
Political party Partido Social Democrático

Gilberto Kassab (Portuguese pronunciation: [ʒiwˈbɛɾtʊ kaˈsab(ɪ)] or [ʒiwˈbɛʁtu kaˈsab(i)]; born August 12, 1960 in São Paulo) is a Brazilian politician, former mayor of São Paulo. His term ends in 2012. A civil engineer and economist, one of the most famous Brazilians of Lebanese descent, Kassab took over from José Serra, after Serra decided to run for governor of São Paulo.

He belongs to the Greek Orthodox community of São Paulo, and is a member of the Partido Social Democrático (PSD).

Political career[edit]

  • 1993-1994: São Paulo City councilman
  • 1995-1998: São Paulo State deputy
  • 1998-2004: Congressman (resigned to run as vice-mayor of São Paulo alongside José Serra)
  • 2004-2006: Vice Mayor of São Paulo
  • 2006-2012: São Paulo Mayor (re-elected on Oct 26th, 2008 for a four-year term (2009-2012))


The advertising industry criticized the city of São Paulo administration for the Cidade Limpa law, which prohibits all forms of external media and visual pollution such as billboards. Ad companies tried to keep the billboards in the streets with injunctions, but the supreme court determined the law to be constitutional. At any rate, support for the initiative from the public continues to be widespread.

Appearance in The Greatest Movie Ever Sold[edit]

Mayor Kassab appeared at length in the Morgan Spurlock 2011 documentary The Greatest Movie Ever Sold talking about the decision of the City Council to ban advertising in the city.

Preceded by
José Serra
Mayor of São Paulo
Succeeded by
Fernando Haddad

External links[edit]