Crowned Miss South Africa Teen 2000 aged 17, she then signed for IMG Models and moved to Paris. Developing her modelling career, she was the first South African model to appear in Marie Claire, and has been voted FHM sexiest woman in the world and South Africa's most Stylish Woman. She had a small part in the Daniel Craig film Flashbacks of a Fool (2008).
She also opened her own PR Firm, Gina Athans PR in 2009, which was hired to provide a PR make-over for Saif al-Islam Gaddafi before the 2011 Libyan civil war. She is also known for her support of charitable causes.