Ginebra San Miguel
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|Traded as||PSE: GSMI|
|Founders||Carlos Palanca, Sr.|
|Headquarters||San Miguel Properties Centre, St. Francis Street, Mandaluyong, Philippines|
Eduardo M. Cojuangco, Jr. (Chairman and CEO)
Bernard D. Marquez (President and COO)
|Products||Distilled beverages, non-alcoholic beverages|
|Parent||San Miguel Corporation|
|Manufacturer||Ginebra San Miguel, Inc.|
|Country of origin||Philippines|
|Alcohol by volume||40%|
Ginebra San Miguel, Inc. (GSMI) (PSE: GSMI) is a Philippines-based diversified beverage company majority-owned by San Miguel Corporation, previously named La Tondeña Distillers, Inc. (LTDI) (1987 to 2003). It was founded as La Tondeña, Inc. in 1902 by Carlos Palanca, Sr. It manufactures a range of distilled beverages and non-alcoholic beverages.
La Tondeña was established in 1902 by Carlos Palanca, Sr. in Tondo, Manila  and incorporated as La Tondeña, Inc. in 1929. The company name was inspired from its location. The distillery pioneered the production of alcohol derived from molasses, instead of the commonly used nipa palm. In 1924, it acquired the Ayala distillery (Destileria y Licoreria de Ayala y Compañia) and its gin product, Ginebra San Miguel, from Ayala y Compañia (precursor of Ayala Corporation). In 1955, the company acquired Añejo Rhum from Tabacalera (Compañia de Filipinas). In 1957, it acquired the trademark rights to Kulafu to launch Vino Kulafu Chinese herbal wine.
On July 10, 1987, San Miguel Corporation acquired a 70% stake in La Tondeña, Inc. (LTI) from the Palanca family and renamed it La Tondeña Distillers, Inc. (LTDI). In 1995, LTDI was listed in the Philippine Stock Exchange.
In 2003, LTDI was renamed Ginebra San Miguel, Inc. (GSMI) after its flagship product.
On November 1, 2008, GSMI acquired the assets of San Miguel Beverages, Inc. (SMBI), which was engaged in the manufacture and distribution of non-alcoholic beverages (Magnolia Fruit Drink, Magnolia Healthtea, Magnolia PureWater and Berri Juice).
Ginebra San Miguel (product) history
In June 1834, Casa Róxas (a partnership between Domingo Róxas and Antonio de Ayala), the precursor of Ayala Corporation, founded a distillery named Destileria y Licoreria de Ayala y Compañia. It produced a variety of drinks including anis, anisette, cognac, rum, whisky and its trademark gin, Ginebra San Miguel. The distillery, which was located in Quiapo, Manila, was a major business of Ayala y Compañia (successor of Casa Róxas) until it was acquired by LTI on June 21, 1924.
Other alcoholic beverages:
GSMI has received eight Quality Awards (five golds and three silvers) at the 2012 World Quality Selections, organized yearly by Monde Selection. Three of the brands have also earned the Monde Selection’s International High Quality Trophy, granted to products achieving Grand Gold or Gold Awards for three consecutive years.
- GSMI dominates Monde Selection, tribune.net.ph, Monday, 9 July 2012