Ginger Software

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Ginger Software
Industry Software
Founded 2007
Key people Maoz Shacht (CEO)
Yael Karov (Founder and President)
Micah Y. Breakstone (Vice President, R&D Personal Assistant Platform)
David (Dudu) Noy (CMO)
Ziv Isaiah (CTO)
Alex Ben-Ari (Vice President, R&D)
Guy Melamed (Vice President, Product)
Website http://www.gingersoftware.com

Ginger Software is an Israeli start-up company that has developed language enhancement technology that uses statistical algorithms in conjunction with natural language processing, aiming to to improve written communications, develop English speaking skills and enable effective speech-to-action capabilities. The company was founded towards the end of 2007 by Yael Karov and Avner Zangvil. Ginger Software differentiates itself from spell check programs by recognizing words in the context of complete sentences.[1] In December 2011, Ginger Software was one of nine projects approved by the Board of Governors of the Israel-U.S. Binational Industrial Research and Development Foundation for a funding of $8.1 million.[2] The company also raised $3 million from private Israeli and US investors in 2009.[3]

Founders[edit]

Before founding Ginger Software, Yael Karov had worked with Rosetta Genomics as its Chief Technology Officer and Vice President of Research and Development from 2003 to 2006, and with ClickSoftware Technologies as a Director of Research and Development from 1990 to 1994. Karov also founded Agentics, a company specializing in free-text classification of e-commerce product information based on natural language processing,[4] in 1996.

Avner Zangvil is the co-founder of Ginger Software and the husband of Yael Karov. Zangvil co-founded Menta Software in 1996 with his brother Arnon Zangvil to develop a product that transforms any Windows-based application into a Web-enabled application usable from any remote computer running a Web browser. Menta was acquired by GraphOn Corporation in 2001.[5]

Technology[edit]

Ginger Software uses a patented software algorithm that deals with natural language processing. The company claims that the algorithm allows it to correct the written sentences with relatively high accuracy (eliminating up to 95 percent of writing errors),[6] compared to standard spell checkers. Its unique algorithm allows the software to understand the context of the sentence rather than correcting based solely on a word. According to its founder, Karov, the software operates on the logic of sentence context in addition to the memory of a database of words.[7] The company is at the heart of a growing revolution in the world of assistive technology.[8]

Ginger claims that the benefits of the software have been leveraged by native English and non-native speakers alike, and have also found value in niche markets like dyslexia management. They further claim that ESL users derive great benefit from the use of the software, as it lets them write error-free English text. Its use also extends to native English speaking business professionals and students who use it as a 'safety net' for their email edits, as well as international students writing in English.[citation needed]

Features[edit]

Ginger Software operates as an online service and supports MS-Word, MS-Outlook, MS-Powerpoint, Internet Explorer, Chrome and Firefox, and functions as a keyboard for Android mobile devices. Its main feature is the grammar and spelling checker that runs seamlessly with the different user interfaces. It also has a text-to-speech function that enables users to hear sentences before and after correction. A progress report feature contains statistical analyses of the user’s most frequent errors.[9] The company also recently introduced an English-learning feature on its website to enhance user value.[10]

Ginger screenshot.png

Target Segment[edit]

Ginger Software started off with people with dyslexia as its primary target segment. The mathematical algorithm underlying the software studies a vast pool of proper sentences in English and builds a model of proper language. The software does not analyze the text at the level of the word, but of the whole sentence. Dyslectics can have trouble choosing the right word – hence the attention to the sentence as a whole.[11] From 2010, Ginger Software included a new target segment in its marketing outreach – users of English as a second language (ESL). Its contextual-based writing correction tool could benefit those who are not proficient at the English language.[12]

Business Model[edit]

Originally the company’s business model was a free 2-day trial followed by an option to purchase the user license after the trial expired. On 15 January 2012, the company changed its business model by releasing its freemium version. The freemium version consists of the contextual-based grammar and spelling checker which users could download and keep for free. The premium version was also available for purchase. Its features include Ginger Text Reader and Personal Trainer a progress report analysis tool, along with unlimited access to Grammar Checker, the grammar and spelling checker, and Sentence Rephraser the rephrasing tool.[13]

References[edit]

  1. ^ [1] Ginger's Spell Checker Helps Dyslexics Get It Right
  2. ^ [2] BIRD - Israel-US Binational Industrial R&D Foundation to Invest $8.1 Million in Nine new Projects
  3. ^ [3] Text correction co Ginger raises $3m
  4. ^ [4] http://www.gingersoftware.com/about/#ixzz1mLpPdvt8
  5. ^ [5] http://www.gingersoftware.com/about/#ixzz1mLsbZs20
  6. ^ Ginger Website
  7. ^ Israeli start-up company may have a cure for dyslexic typos Israel News | Haaretz
  8. ^ http://cdn.gingersoftware.com/media/pdf/TheDyslexiaRevolution.pdf
  9. ^ [6] http://download.cnet.com/Ginger/3000-2279_4-75532615.html?tag=contentMain;contentBody;1d
  10. ^ Ginger Website
  11. ^ [7] Israeli start-up company may have a cure for dyslexic typos
  12. ^ [8] New to the Show
  13. ^ [9] http://www.gingersoftware.com/download/

External links[edit]