Life and career
Bertone was the sixth of the seven sons from a farming family. He had worked as a carriage wheelmaker, and was employed at Diatto (1907) when he established his own carriage building and repair shop in Corso Peschiera (1912).
Being a friend of Vincenzo Lancia, he got contracts from Fiat and thus entered the automobile design market, his first self made car body being based on a (Società Piemontese Automobili) S.P.A. 9000 in 1921. Another early success at this time was the Fiat 501 competition car. Subsequently Bertone also designed many Lancia cars. His son Nuccio Bertone (1914–1997) took over the company in 1950.
- "Giovanni Bertone". Autocar: 3. 1 June 1972.
- "Obituary: Giovanni Bertone". Motor: 58. 27 May 1972.