Cover art by Al Columbia
|Studio album by The Postal Service|
|Released||February 19, 2003|
|Recorded||December 2001 and 2002 at Dying Songs, Los Angeles and Computerworld, Seattle|
|Genre||Indietronica, indie pop|
|Producer||Jimmy Tamborello, Chris Walla|
|Singles from Give Up|
Give Up is the debut album by electronic pop duo The Postal Service. Released on February 19, 2003, it was the second Sub Pop Records release to receive platinum certification, and was Sub Pop's best selling album since Nirvana's Bleach. The album peaked at #114 on the U.S. Billboard 200 album chart in its initial release; the 2013 tenth-anniversary reissue of the album peaked at #45 in April 2013. As of January 2013, the album had sold 1.07 million copies.
The band began as a side project between electronic music artist Jimmy Tamborello and Death Cab for Cutie's vocalist Ben Gibbard. They had previously worked together for a track on Dntel's album Life Is Full of Possibilities.
The album was generally well received, and critics commented on its throwbacks to the eighties New Wave genre.
Background and recording 
The Postal Service's two members – Ben Gibbard of Death Cab for Cutie and electronic music artist Jimmy Tamborello – had previously collaborated on "(This Is) The Dream of Evan and Chan" before deciding to record a full length album together. The two worked on the album separately; in December 2001, Tamborello sent a CD-R of electronic music to Gibbard, who added melodies and wrote lyrics. He then added drums, guitar and keyboards at Death Cab for Cutie guitarist Chris Walla's recording studio and sent the CD back to Tamborello. This process of mailing each other their work on the album continued; after ten months and two trips by Gibbard to Los Angeles to record vocals, the album was completed.
The group called themselves "The Postal Service" because of this method of trading ideas. Rilo Kiley's Jenny Lewis provided backup vocals after being cold called by Gibbard, who knew her when Rilo Kiley was on the same label as Death Cab for Cutie.
Release and tour 
Give Up was released February 19, 2003 on Sub Pop in the U.S. It was later released in the UK on April 23, 2003. As of December 2007[update], it had sold over 900,000 copies. It was awarded a platinum certification on October 4, 2012, the second Sub Pop record to do so.
The album led to three singles; "The District Sleeps Alone Tonight", "Such Great Heights" and "We Will Become Silhouettes", of which only "We Will Become Silhouettes" charted, reaching 82 on the Billboard Hot 100.
In January 2006, Apple released an advertisement for the iMac that was said to be very similar to The Postal Service's video for "Such Great Heights". Some created videos that played the advertisement and the music video side by side to make the resemblance clear. It was later revealed that the advertisement had been created by the filmmakers who had made the music video. Ben Gibbard said on the band's website:
It has recently come to our attention that Apple Computers' new television commercial for the Intel chip features a shot-for-shot recreation of our video for 'Such Great Heights' made by the same filmmakers responsible for the original. We did not approve this commercialization and are extremely disappointed with both parties that this was executed without our consultation or consent.
The band did not take legal action, but Tamborello later stated in an interview that they "got a little bit of compensation from them for it" in the form of "attention from iTunes and stuff like that".
The United States Postal Service served the band with a cease and desist letter citing tarnishing and dilution of their trademark. The band initially considered renaming themselves, but eventually came to a settlement that involved the band playing at a conference and the sale of the album in the USPS online store. Tamborello later said of their conference performance:
It was really weird. When we found out we had to do it, it was really depressing, and it kind of freaked me out. I already don't like flying, and flying to play a show for people who probably aren't going to care – we only played two songs – it just seemed like a crazy trip. But then when we did it, and it ended up being kind of fun.
The band toured the U.S. from April to August 2003, including Jenny Lewis in the line-up for all but one of the performances. Lewis provided vocals as well as guitar and keyboards. In the sole performance that Lewis missed, a festival in Spain, friend Joan Hiller sang and Chris Walla played her guitar and keyboard parts. Death Cab for Cutie bassist Nick Harmer was in charge of the tour's visuals. Tamborello later said in an interview that Gibbard had been nervous about touring, as the audience may have been bored by what they saw as "a guy with a computer onstage". This was partly the motivation for using visual effects such as videos and lights, which included small films for each song.
Lyrics and composition 
The album primarily deals with themes of love, as well as fame, history, and friendship. "Clark Gable" is about Gibbard making home movies with an ex and "Nothing Better" is a duet between a couple about to break up. Allmusic's Heather Phares compared "Nothing Better" to The Human League's "Don't You Want Me?" and Gibbard later confirmed that "Don't You Want Me?" was the inspiration for the song. Gibbard said that "The District Sleeps Alone Tonight", "Brand New Colony" and "This Place Is a Prison" were the only songs that bordered on autobiographical. He went on to say that "Such Great Heights" was the only song he had ever written that was positive about love.
Critics compared it to the eighties synth and New Wave genres. Pitchfork Media's Matt LeMay and Phares both commented on the contrasts between the "cool, clean synths" and Gibbard's vocal melodies. Phares went on to liken "This Place Is a Prison" to Björk's recent works. Death Cab for Cutie had previously covered Björk's "All Is Full of Love" on their The Stability EP.
Critical reception 
|Consequence of Sound|||
|Robert Christgau||A− |
|Stylus Magazine||(B) |
Give Up was generally well received by music critics. LeMay gave it a rating of 8 out of 10, calling it "a pretty damned strong record, and one with enough transcendent moments to forgive it its few substandard tracks and ungodly lyrical blunders". Both LeMay and Pop Matters's Devon Powers commented on the "clichéd", "cringe-worthy" lyrics of "Sleeping In". Michaelangelo Matos of Rolling Stone said it was "a cuddly little new wave reverie", giving it 4 out of 5 stars. Phares said that whilst the album was good, it did not measure up to either Gibbard or Tamborello's main projects. Online music magazine Pitchfork Media placed Give Up at number 104 on their list of top 200 albums of the 2000s. Rolling Stone gave the album the rank of 86 on their list of the 100 Best Albums of the Decade.
Track listing 
All tracks by The Postal Service.
|1.||"The District Sleeps Alone Tonight"||4:44|
|2.||"Such Great Heights"||4:26|
|4.||"Nothing Better (featuring Jen Wood)"||3:46|
|7.||"We Will Become Silhouettes"||5:00|
|8.||"This Place Is a Prison"||3:54|
|9.||"Brand New Colony"||4:12|
Bonus vinyl disc 
The vinyl version of Give Up was released on November 9, 2004. It came with a bonus 12" of B-sides, covers and remixes:
|1.||"There's Never Enough Time"|
|2.||"We Will Become Silhouettes (performed by The Shins)"|
|3.||"Such Great Heights (performed by Iron & Wine)"|
|4.||"Suddenly Everything Has Changed (The Flaming Lips cover)"|
|5.||"The District Sleeps Alone Tonight (DJ Downfall Persistent Beat Mix)"|
|6.||"Such Great Heights (John Tejada Remix)"|
|7.||"Nothing Better (Styrofoam Remix)"|
The material found on the bonus disc is also found on the Such Great Heights EP and the The District Sleeps Alone Tonight EP.
10th Anniversary Deluxe Edition 
In February, 2013, Sub Pop announced that a Tenth Anniversary edition of Give Up would be released, featuring fifteen bonus tracks, including two newly recorded songs.
|1.||"The District Sleeps Alone Tonight"||4:43|
|2.||"Such Great Heights"||4;26|
|7.||"We Will Become Silhouettes"||5:00|
|8.||"This Place Is a Prison"||4:12|
|9.||"Brand New Colony"||4:12|
|12.||"A Tattered Line of String"||2:56|
|13.||"Be Still My Heart"||3:03|
|14.||"There's Never Enough Time"||3:32|
|15.||"Suddenly Everything Has Changed (The Flaming Lips cover)"||3:26|
|16.||"Against All Odds (Take a Look at Me Now) (Phil Collins cover)"||4:17|
|17.||"Grow Old With Me (John Lennon cover)"||2:31|
|18.||"Such Great Heights (John Tejada Remix)"||5:49|
|19.||"The District Sleep Alone Tonight (DJ Downfall Persistent Beat Mix)"||6:54|
|20.||"Be Still My Heart (Nobody Remix)"||3:54|
|21.||"We Will Become Silhouettes (Matthew Dear's Not Scared Remix)"||5:05|
|22.||"Nothing Better (Styrofoam Remix)"||3:27|
|23.||"Recycled Air (Live on KEXP)"||2:59|
|24.||"We Will Become Silhouettes (Performed by The Shins)"||3:01|
|25.||"Such Great Heights (Performed by Iron & Wine)"||4:16|
Charts and Certifications 
|Billboard 200||Top Heatseekers||Top Independent Albums||Top Electronic Albums|
|Single||Billboard Hot 100|
|"We Will Become Silhouettes"||82|
- Benjamin Gibbard – lead vocals, lyrics, guitar, keyboard, drums
- Jimmy Tamborello – programming, accordion, keyboard, electric piano, electric drums, production, glitching
- Chris Walla – piano, production
- Jenny Lewis – backing vocals, keyboard
- Jen Wood – backing vocals
- Allmusic Review
- "Aging album maintains high sales". The Badger Herald. Retrieved 2008-03-20.
- "The Postal Service Reunites". Billboard.com. 2013-01-31. Retrieved 2013-02-14.
- Tim McMahan. "The Postal Service: Special Delivery". Lazy-I. Retrieved 2008-03-20.
- "The Postal Service". Sub Pop. Retrieved 2008-04-06.
- "The Postal Service". MTV. Retrieved 2008-04-06.
- "The Postal Service - Give Up". Pop Matters. Retrieved 2008-04-12.
- "RIAA searchable database". RIAA. Retrieved 2008-04-12.
- "The Postal Service Billboard Album Chart History". Billboard. Retrieved 2008-04-06.
- "Apple's ad sinks to such great lows". Engadget. Retrieved 2008-04-12.
- "Apple's TV ad's are a rip-off of Postal Service video". BoingBoing. Archived from the original on 2008-02-18. Retrieved 2008-04-12.
- "Postal Service Accuse Apple of Plagiarism". Pitchfork Media. Archived from the original on May 16, 2008. Retrieved 2008-05-13.
- Dave Maher. "Interview: Jimmy Tamborello". Pitchfork Media. Archived from the original on 2008-04-06. Retrieved 2008-04-12.
- Richard H. Levey. "Loose Cannon: The Postal Service and the Letter of the Law". DirectMag.com. Retrieved 2008-04-12.
- Jenny Lewis. "The Postal Service gigography". rilokileyplace.com. Retrieved 2008-04-12.
- Michaelangelo Matos. "The Postal Service - Give Up". Rolling Stone. Archived from the original on January 30, 2008. Retrieved 2008-03-20.
- Heather Phares. "Give Up review". Allmusic. Retrieved 2008-04-06.
- Matt LeMay. "The Postal Service - Give Up". Pitchfork Media. Archived from the original on 2008-03-18. Retrieved 2008-03-20.
- Give Up at Metacritic Retrieved 2011-10-07.
- CoS Review
- Popmatters Review
- Robert Christgau Review
- LeMay, Matt (February 9, 2003). "The Postal Service - Give Up". Pitchfork. Retrieved 14 February 2013.
- New Musical Express. 3 May 2003
- Stylus Magazine Review
- Pitchfork staff (September 28, 2009). "The Top 200 Albums of the 2000s: 200-151". Pitchfork Media. Retrieved October 1, 2009.
- Sam S. (2013). "The Postal Service'S 'Give Up' Turns Ten, Gets Reissued w/ New Tracks". Sub Pop Blog. Retrieved 14 February 2013.
- "Music Canada Charts". Music Canada. Retrieved 24 January 2012.
- "RIAA Charts". RIAA. Retrieved 24 January 2012.