"Give the People What They Want" is a popular song by R&B vocal group The O'Jays. Released from their album, Survival, it spent one week at number one on the R&B singles chart in the summer of 1975. It was also peaked at number forty-five on the Billboard Hot 100.
The O'Jays song is currently being used by NBC's WCAU-TV-10 to promote the station's news and other programing. The song's chorus plays with no other voice-over, along with clips of action in the streets, and station on-air staff with slogans promoting programming. The campaign debuted 12 February 2010, including one clip of "Jay Leno at 11:35", after The Tonight Show with Conan O'Brien was off the air.