Gizmondo

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Gizmondo

The Gizmondo handheld video game unit. United States and British coins included for scale
Manufacturer Tiger Telematics
Type Handheld game console
Generation Seventh generation era
Release date 19 March 2005
Discontinued c. February, 2006
Units sold Less than 25,000 (as of 30th July 2007)[1]
Media SD, MMC
CPU ARM9 S3C2440 processor at 400 MHz
Online services GPRS
Successor Gizmondo 2 (to be released in November)

The Gizmondo is a handheld gaming console which was released by Tiger Telematics in March 2005.[2] It has GPRS and GPS technology.

It will be succeeded by Gizmondo 2, which is planned to be released in November this year.[citation needed]

The electronics design was undertaken by Plextek Limited[3] and the industrial design by Rick Dickinson.

The Gizmondo sold poorly, and by February 2006 the company discontinued the device and was forced into bankruptcy.[4]

Gizmondo was overshadowed by the involvement of one of its executives, Stefan Eriksson, in organized crime.[5][6]

In 2008, founder and CEO Carl Freer announced that he had reached an agreement with the liquidators, and planned to re-launch Gizmondo [7]as Gizmondo 2. [8]

Contents

[edit] Release

[edit] United Kingdom

Gizmondo was released in the UK on 19 March 2005, initially priced at £229. Units enabled with "Smart Adds" had a reduced RRP of £129. The Gizmondo was available from the Gizmondo flagship store on London's Regent Street, via Gizmondo's online shop, and other highstreet and online retailers (such as Argos, Dixons, Currys, John Lewis among others), although it was never clear how many units were actually introduced into those retail channels.

[edit] United States

In the US, the Gizmondo launched on October 22, 2005. Retail price was $400 for a unit without Smart Adds, or $229 for a Smart Adds enabled device. It was available only through Gizmondo’s website or at one of several kiosks located in shopping malls. However, only 8 of the planned 14 games were ever released in the US, along with no CoPilot GPS software, though the software was sold on the British site for a week or two. There was little to no advertising, and some of their advertising was even put in magazines of Nintendo Power (Nintendo's official magazine). Plans to distribute the handheld through other retailers never materialized.

[edit] Games

The Gizmondo launched with a line-up of fourteen titles, including a port of EA's FIFA Football 2005 and SSX 3, and SCi's Richard Burns Rally. A further thirty titles were known to have been in development for the system, but all were canceled before their release due to Tiger Telematics' bankruptcy.

Gizmondo Main Menu Screen

[edit] Smart Adds

The Smart Adds system was intended as a way for consumers to subsidize part of the cost of the unit. A Smart Adds-enabled Gizmondo cost less (£129/$229), but would display advertisements on the Gizmondo's screen at random intervals when the user entered the Home screen on the device. These advertisements would be downloaded via the device's GPRS data connection[9], and would be targeted based on data inputted to the device. A maximum of three ads would be shown per day. Some ads would include special offers in the form of vouchers or barcodes, and some would utilize the device's GPS system to direct users to the nearest store carrying the advertised product[10].

However, the Smart Adds service was never activated, and users who paid the reduced price for a Smart Adds-enabled device did not receive any advertisements through their device.

[edit] Technical specifications

An example of a Gizmondo game cover

[edit] Gizmondo widescreen

Tiger Telematics planned to release a widescreen Gizmondo in 2006. It was intended to have a larger screen and upgrades like Wi-Fi and TV-out support. The widescreen Gizmondo was announced just a few weeks before the US launch of the Gizmondo, possibly prompting some potential customers to not buy the Gizmondo, and instead wait for the improved model, in an example of the Osborne effect.[11]

[edit] Gizmondo 2

Former Gizmondo director Carl Freer announced in early 2008 his intention to relaunch the Gizmondo console; The Gizmondo 2. It is planned to be released in November 2009.

The original planned launch date was May 2008[12], but this was quickly pushed back to November 2008[13], along with details of a new company, Media Power, behind the launch, headed by Carl Freer and his Swedish partner Mikael Ljungman with development apparently proceeding according to the new schedule until at least September,[14] and by December 2008, the console had still not appeared, and another announcement was made about a complete redesign as a Windows CE or Google Android powered smart phone.[15].

Since then, the Media Power website has gone offline, co-founder Mikael Ljungman has been arrested and accused of serious fraud[16], and nothing more has been announced about the console or smart phone.

[edit] References

  1. ^ Blake Snow (2007-07-30). "The 10 Worst-Selling Handhelds of All Time". GamePro.com. http://www.gamepro.com/gamepro/domestic/games/features/125748.shtml. Retrieved on 2008-01-17. 
  2. ^ "Gizmondo gadget hits the shelves". BBC News Online. 2005-03-19. http://news.bbc.co.uk/1/hi/technology/4361847.stm. Retrieved on 2007-11-23. 
  3. ^ Plextek wins industry award for work on mobile entertainment device 2004-10-01, retrieved 2009-07-03
  4. ^ Pocket-Lint: Gizmondo Europe goes into liquidation
  5. ^ "Direktörerna har fått långa fängelsestraff" (in Swedish). Aftonbladet. 2005-10-24. http://www.aftonbladet.se/vss/nyheter/story/0,2789,718447,00.html. Retrieved on 2007-11-23. 
  6. ^ "Rumor: Gizmondo execs with ties to the Swedish mafia have resigned". Gamespot. 2005-10-26. http://www.gamespot.com/news/show_blog_entry.php?topic_id=23885183. Retrieved on 2007-11-23. 
  7. ^ ("Gizmondo console revamp 'on track' for Q4 launch, claims boss". http://www.reghardware.co.uk/2008/05/13/gizmondo_delayed_again/. ) "Carl Freer startar om Gizmondo" (in Swedish). Realtid.se. 2007-11-13. http://www.realtid.se/ArticlePages/200711/13/20071113094753_Realtid421/20071113094753_Realtid421.dbp.asp.  ("English translation: Carl Freer Promises to Resurrect Gizmondo". http://sandberghans.blogspot.com/2008/01/carl-freer-starts-over-with-gizmondo.html. )
  8. ^ Joseph Flatley (2008-12-20). "Surprise!!! No new Gizmondo for 2008". Engadget. http://www.engadget.com/2008/12/20/surprise-no-new-gizmondo-for-2008/. Retrieved on 2008-12-02. 
  9. ^ Caie, Martin. "In-service advertising reduces price of Gizmondo". http://old.gameplanet.co.nz/mag.dyn/News/9223.html. Retrieved on 01/06/2009. 
  10. ^ Gizmondo - all about smart ads. http://www.youtube.com/watch?v=LVc6e1mCa1c. 
  11. ^ "Widescreen Gizmondo specs and pics". Engadget. 2005-09-17. http://www.engadget.com/2005/09/17/widescreen-gizmondo-specs-and-pics/. Retrieved on 2007-11-23. 
  12. ^ "[http://www.engadget.com/2008/01/24/carl-freer-im-going-to-resurrect-gizmondo/ Carl Freer:"I m going to resurrect Gizmondo" -- indeed he is]". Engadget. 2008-01-24. http://www.engadget.com/2008/01/24/carl-freer-im-going-to-resurrect-gizmondo/. Retrieved on 2009-07-09. 
  13. ^ "Carl Freer: Gizmondo Arrives Late 2008". 2008-02-18. http://sandberghans.blogspot.com/2008/02/carl-freer-gizmondo-arrives-late-2008.html. Retrieved on 2009-07-09. 
  14. ^ "The Nordic Link: Gizmondo 2 Is Here - Sales start in November/December". 2008-09-10. http://sandberghans.blogspot.com/2008/09/more-to-come-gizmondo-2.html. Retrieved on 2009-07-09. 
  15. ^ "Gizmondo 2 turns into a smartphone". 2008-12-22. http://www.techradar.com/news/portable-devices/gizmondo-2-turns-into-a-smartphone-496745. Retrieved on 2009-07-09. 
  16. ^ "Bagger Points Finger At Swedish Partner". Copenhagen Post. 2009-06-10. http://www.cphpost.dk/news/crime/45916-bagger-points-finger-at-swedish-partner.html. Retrieved on 2009-07-09. 

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