Globe International

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Globe International
Industry Skateboard, Surf, Snow
Founded 1994
Headquarters Melbourne, Australia, Los Angeles, USA, Hossegor, France
Products Shoes, apparel, skateboards, accessories
Website www.globe.tv

Globe International Limited is a global company engaged in the design, marketing and distribution of apparel, footwear and skate hardgoods brands for the action sports and street fashion markets. Globe International products are sold to nearly 100 countries around the world. Globe International has distribution and manufacturing centres in Melbourne Australia, Los Angeles USA, Hossegor France, Lyon France, London England, China and the Gold Coast Australia.

Globe International’s proprietary brands include Globe, Enjoi, Blind, Almost, Cliché, Darkstar, Speed Demons, Superior, Tensor and Gallaz. The company is listed on the Australian Stock Exchange and has three operating segments: Australasia, North America and Europe. Globe International brands are also sold by third party distributors around the world with a number of “Globe” branded retail stores in various territories.

Globe International also maintains a leading distribution business of third party owned brands for the Australian and New Zealand market operating under its Hardcore and 4Front Divisions. Currently Hardcore distributes over thirty brands including Girl, Flip, Chocolate, and Thrasher. Under the 4Front banner distributes Obey, WEsc and Neff.

Contents

[edit] History

Globe International was established in the 1980s, born out of Hardcore Enterprises an Australia-based company specializing in products that appealed to the skateboard and youth culture markets. Peter and Stephen Hill, along with brother and current Globe International CEO Matt Hill, founded Hardcore in 1984 and it rapidly expanded to become one of the world's largest skateboard distribution companies. At the time, the Hills were professional skateboarders who were unsatisfied with the quality skate products they needed, so they went into business to import US skate products to Australia.[1]

The Hills continued to promote skateboarding and wrote two successful books on the subject[2][3] and became prolific skate film producers. Through constant promotions, tours, contests, video and magazine advertising, Hardcore became a driving force behind the skateboarding explosion during the mid 80's in Australia and New Zealand. Hardcore’s expansion continued and their first diversification company "Die Hard Pty Ltd" was founded in 1987 as the clothing and accessories division of the business. Die Hard's first licensed label was Vision Streetwear.

Die Hard went on to produce premier labels under license for the Australian and New Zealand markets such as Stussy, Mossimo, Freshjive, Paul Frank, Ecko Unltd, Counter Culture, Split, Girl Star, Undergirl and World Industries. The Hills also co-founded iconic streetwear brand Mooks which operated under the Die Hard umbrella. Die Hard became known as Globe International’s Streetwear Division and was one of the largest suppliers of branded youth clothing in Australia and New Zealand when it was sold to Pacific Brands in 2006.

In 1995 Globe International established its USA operation in Los Angeles California, where the Globe brand is now a part of the American boardsports landscape and a key supplier to major retailers of boardsports apparel, footwear and skateboard hardgoods.

In 2001 Globe International listed on the Australian Stock Exchange and achieved the Initial Public Offer goals.[4][5]

In 2002 Globe International acquired Dwindle Distribution, parent company for brands including enjoi, Almost, Darkstar, Blind, Tensor and Speed Demons.[6] The Dwindle acquisition made Globe International the world’s biggest skateboard companies.

In 2003 Globe International established its European operation based in the South West surfcoast of France in Hossegor. Today the European headquarters sells direct in all major boardsports markets including UK, France, Germany, Spain, Portugal, Belgium, Netherlands, and Austria. In addition all other significant markets in Europe are serviced by third party distributors.

Having established a stable of proprietary brands and an international distribution network in 2006 Globe International made the strategic decision to divest of its licensed Australian Streetwear Division to Pacific Brands and focus on further international expansion of the company’s proprietary brands.[7]

In 2009 Globe International added to its brand portfolio by acquiring Europe’s number one skateboard brand Cliché and expanding it through international markets.[8]

In 2010 Globe International re-entered the Australian streetwear market and established a new division, 4Front Distribution, which distributes in Australia brands such as Obey, Keep, WEsc and Neff. Globe also moved its Melbourne headquarters to Port Melbourne in that same year.[9]

[edit] Proprietary Brands

  • Globe
  • Gallaz
  • Dwindle
  • enjoi
  • Blind
  • Almost
  • Cliché
  • Darkstar
  • Tensor
  • Speed Demons
  • Deca (defunct)
  • Superior

[edit] Distributed Brands

[edit] Globe Skate Team

[edit] Globe Surf Team

[edit] Globe Movies

Skate:

Surf:

  • Somewhere, Anywhere, Everywhere[18]
  • The Secret Machine[19]
  • New Emissions of Light and Sound[20]
  • Ungu[21]
  • Year Zero[22]

[edit] Globe Major Events

Skate:

  • Globe World Cup Skateboarding - Melbourne, Australia 2002[23]
  • Globe World Cup Skateboarding - Melbourne, Australia 2003[24]
  • Globe World Cup Skateboarding - Melbourne, Australia 2004[25]
  • Globe World Cup Skateboarding - Melbourne, Australia 2005[26]
  • The Global Assault!!! - Melbourne, Australia 2006[27]
  • Double Stack Cash Attack - Gold Coast, Australia 2007[28]
  • Slaughter at the Opera - Sydney, Australia 2008[29]

Surf:

  • Globe Pro Fiji WCT Event - Tavarua Island, Fiji 2005[30]
  • Globe Pro Fiji WCT Event - Tavarua Island, Fiji 2006[31]
  • Globe Pro Fiji WCT Event - Tavarua Island, Fiji 2008[32]

[edit] Globe Special Projects

Globe is known for iconic products, lead by its Special Project Division they have worked with some of the world's best known brands and artists that include -

  • The Clash[33]
  • Devo[34]
  • Christies Of London
  • G-Shock[35]
  • Gears Of War[36]
  • Splatterhouse[37]
  • Gojira
  • Sekure D[38]
  • Wayne 'Rabbit' Bartholemew
  • Martin Potter
  • Pete Townend[39]

[edit] References

  1. ^ "Aussie Rules Skateboarding". Transworld Skateboarding. 14-May-2002. http://skateboarding.transworld.net/1000012155/news/aussie-rules-skateboarding/. Retrieved 20 January 2012. 
  2. ^ The Skateboard Book: Blast! National Library of Australia catalogue entry
  3. ^ Skate Hard National Library of Australia catalogue entry
  4. ^ "Globe Shoes Goes Public in Australia" 25-May-2001, Transworld Business, retrieved 2-Nov-2011
  5. ^ Mark Todd (25 May 2001). "Globe hits the boards with a cool 52% jump". The Sydney Morning Herald (Australia): p. 23. 
  6. ^ "Globe Buys Kubic" 5-Jul-2002,Transworld Business, retrieved 2-Nov-2011
  7. ^ Blair Speedy (2 November 2010). "Balanced approach pays off for Globe International". The Australian (Australia). http://www.theaustralian.com.au/business/balanced-approach-pays-off-for-globe-international/story-e6frg8zx-1225946353284. Retrieved 22 December 2011. 
  8. ^ 'Dwindle Distribution Acquires Cliché Skateboards', 28-Jul-2009, Transworld Business, retrieved 30-Nov-2011
  9. ^ 8-Jun-2011 'Globe International Headquarters', Domingo Antonio Robledo, Australian Design Review
  10. ^ Canvas at IMDB
  11. ^ Opinion at IMDB
  12. ^ United By Fate 1 at IMDB
  13. ^ United By Fate 2 at IMDB
  14. ^ United By Fate 3 at IMDB
  15. ^ United By Fate 4 at IMDB
  16. ^ United By Fate 5 at IMDB
  17. ^ United By Fate 6 at IMDB
  18. ^ Somewhere, Anywhere, Everywhere at IMDB
  19. ^ The Secret Machine at IMDB
  20. ^ New Emissions of Light and Sound at IMDB
  21. ^ Ungu at IMDB
  22. ^ Year Zero at IMDB
  23. ^ Globe World Cup Skateboarding 2002 at IMDB
  24. ^ Globe World Cup Skateboarding 2003 at IMDB
  25. ^ Globe World Cup Skateboarding 2004 at IMDB
  26. ^ Globe World Cup Skateboarding 2005 at IMDB
  27. ^ The Global Assault!!! at IMDB
  28. ^ Money For Blood at IMDB
  29. ^ Slaughter at the Opera at IMDB
  30. ^ 2005 Globe WCT Fiji at IMDB
  31. ^ 2006 Globe WCT Fiji at IMDB
  32. ^ 2008 Globe Pro Fiji at IMDB
  33. ^ 7-Nov-2006 Article in Crossfire, retrieved 13-Oct-2011
  34. ^ 3-April-2009 Article in Crossfire, retrieved 13-Oct-2011
  35. ^ 14-Jan-2010 Article in Sneakerfreaker Magazine, retrieved 19-Oct-2011
  36. ^ 13-Oct-2008 Article in GamePro, retrieved 19-Oct-2011
  37. ^ 24-Nov-2009 Article in Kotaku, retrieved 19-Oct-2011
  38. ^ Sekure D, retrieved 30-Nov-2011
  39. ^ 26-May-2011 News item Globe TV website, retrieved 21-Oct-2011

[edit] External links


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