|This article needs additional citations for verification. (August 2009)|
|Industry||Skateboard, Surf, snow|
|Headquarters||Melbourne, Australia; Los Angeles, US; Hossegor, France; Gold Coast, Australia; London, England; Lyon, France|
|Products||Shoes, apparel, skateboards, accessories|
Founded in 1994 by three Australian brothers, Globe International Limited is a company that designs, markets and distributes apparel, footwear and skateboard hard-goods (decks, wheels, trucks, etc.) brands for the action sports and streetwear fashion markets. Globe International’s core business is divided between proprietary brands, licensed brands and distributed brands, and its products are sold in approximately 100 countries. As of September 2013, the company's international offices are located in Melbourne, Australia; Los Angeles, United States (US); Hossegor, France; Lyon, France; London, United Kingdom (UK); the Gold Coast, Australia; and Shenzhen, China. The company is listed on the Australian Stock Exchange and operates in the following three segments: Australasia, North America and Europe.
Globe International was established in the 1980s, born out of Hardcore Enterprises an Australia-based company specializing in products that appealed to the skateboard and youth culture markets. In 1984, former Australian skateboarding champions Peter and Stephen Hill, along with brother and current Globe International CEO Matt Hill, founded Hardcore and it rapidly expanded to become one of the world's largest skateboard distribution companies. The Hills cited that they were unsatisfied with the lack of quality skate products they required, and thus they went into business to import US skate products to Australia.
The Hills continued to promote skateboarding and wrote two successful books on the subject and became prolific skate film producers. Through constant promotions, tours, contests, video and magazine advertising, Hardcore became a driving force behind the skateboarding explosion during the mid-1980s in Australia and New Zealand. Hardcore’s expansion continued and their first diversification company "Die Hard Pty Ltd" was founded in 1987 as the clothing and accessories division of the business. Die Hard's first licensed label was Vision Streetwear.
Die Hard went on to produce premier labels under license for the Australian and New Zealand markets such as Stussy, Mossimo, Freshjive, Paul Frank, Ecko Unltd, Counter Culture, Split, Girl Star, Undergirl and World Industries. The Hills also co-founded iconic streetwear brand Mooks which operated under the Die Hard umbrella. Die Hard became known as Globe International’s Streetwear Division and was one of the largest suppliers of branded youth clothing in Australia and New Zealand when it was sold to Pacific Brands in 2006.
In 1995 Globe International established its US operation in Los Angeles, California, where the Globe brand is now a part of the American boardsports sub-culture and a key supplier to major retailers of boardsports apparel, footwear and skateboard hard-goods.
In 2002 Globe International acquired Kubic Marketing, a holding company that owned World Industries and Dwindle Distribution, which, at the time, was the parent company for skateboard brands such as Enjoi, Blind, Darkstar, and Tensor. Acquiring Dwindle, a company founded by professional skateboarders Rodney Mullen and Steve Rocco, made Globe International one of the world’s biggest skateboard companies.
In 2003 Globe International established its European headquarters, which is based along the south-west surf coast of France in Hossegor. As of 2013, the European office sells directly in the major boardsports markets of the UK, France, Germany, Spain, Portugal, Belgium, Netherlands, and Austria, among others. Additionally, all other significant markets in Europe are serviced by third-party distributors.
Having established a stable of proprietary brands and an international distribution network in 2006, Globe International made a strategic decision to divest itself of its licensed Australian Streetwear Division to Pacific Brands and focus on further international expansion of the company’s proprietary brands.
In 2009 Globe International added to its brand portfolio by acquiring Europe’s number one skateboard brand Cliché and expanding it through international markets. In 2010 Globe International re-entered the Australian streetwear market and established a new division entitled "4Front Distribution", a company that is responsible for the Australian distribution of brands such as Obey, WeSC and Neff. Globe also moved its Melbourne headquarters to the inner-city suburb of Port Melbourne during the same year, occupying a building that was formerly owned by chocolate company Cadbury's.
As of September 2012, Globe operates its own wood manufacturing centre for the skateboard decks that are distributed by Dwindle. The DSM (Douglas Street Manufacturing) Premium Woodshop is located in China and maple wood is imported from Canada for the production process. DSM was first announced in 2003 following a three-year development process that involved the collaboration of Mullen and Dwindle's former president, Frank Messman. The announcement caused a widespread surprised reaction in the skateboard industry, as production had previously been solely based in North America, and concern was raised regarding job losses. Matt Hill, Dwindle's vice-president at the time, stated: "When you get down to the labor issues, if we sell a lot more boards, then we’ll create jobs here (in the U.S.A.), it’ll open a lot more doors."
As part of the company's Spring/Summer 2013 range, Globe released the new "Lyte" shoe design that fuses "classic sneaker styling with ultra lite athletic sole materials", David Gonzales's second signature skateboard shoe "The Sabbath", and the "Agius" shoe model from Australian surf team rider Dion Agius.
As of September 2013, the company operates branded "Globe" retail stores in three Australian locations: St Kilda, Melbourne, Victoria; Torquay, Victoria; and Gold Coast, Queensland. Globe surf team rider Taj Burrow won the 2013 Hurley Pro event in September 2013 for the first time, beating fellow Australian Julian Wilson.
- Speed Demons
- Vison Streetwear
- Dion Agius
- Taj Burrow
- CJ Hobgood
- Damien Hobgood
- Nate Tyler
- Yadin Nicol
- Brendon Gibbens
- Creed McTaggart
- Mark Occhilupo
- Pancho Sullivan
- Somewhere, Anywhere, Everywhere
- The Secret Machine
- New Emissions of Light and Sound
- Year Zero
- Electric Blue Heaven
- Strange Rumblings [In production]
- Globe World Cup Skateboarding - Melbourne, Australia 2002
- Globe World Cup Skateboarding - Melbourne, Australia 2003
- Globe World Cup Skateboarding - Melbourne, Australia 2004
- Globe World Cup Skateboarding - Melbourne, Australia 2005
- The Global Assault!!! - Melbourne, Australia 2006
- Double Stack Cash Attack - Gold Coast, Australia 2007
- Slaughter at the Opera - Sydney, Australia 2008
- Globe Pro Fiji WCT Event - Tavarua Island, Fiji 2005
- Globe Pro Fiji WCT Event - Tavarua Island, Fiji 2006
- Globe Pro Fiji WCT Event - Tavarua Island, Fiji 2008
Led by its Special Project Division, Globe has worked with other well-known brands and artists, including:
- The Clash
- Jason Ellis
- Christies Of London
- Gears Of War
- Sekure D
- Wayne 'Rabbit' Bartholemew
- Martin Potter
- Pete Townend
- Halo X
- Beavis and Butt-Head
- "Worldwide locations". Globe International Limited. Globe International Limited. September 2013. Retrieved 19 September 2013.
- "Globe Shoes". Skateboarding.com.au. Retrieved 18 September 2012.
- "Aussie Rules Skateboarding". Transworld Skateboarding. 14-May-2002. Retrieved 20 January 2012.
- National Library of Australia (2012). "The skateboard book : blast! / [Peter Hill, Stephen Hill]". Catalogue. National Library of Australia. Retrieved 14 August 2012.
- National Library of Australia (2012). "Skate hard / [Peter Hill and Stephen Hill]". Catalogue. National Library of Australia. Retrieved 14 August 2012.
- "Globe Shoes Goes Public in Australia" 25-May-2001, Transworld Business, retrieved 2-Nov-2011
- Mark Todd (25 May 2001). "Globe hits the boards with a cool 52% jump". The Sydney Morning Herald (Australia). p. 23.
- "Globe Buys Kubic" 5-Jul-2002,Transworld Business, retrieved 2-Nov-2011
- Blair Speedy (2 November 2010). "Balanced approach pays off for Globe International". The Australian (Australia). Retrieved 22 December 2011.
- Transworld (28 July 2009). "DWINDLE DISTRIBUTION ACQUIRES CLICHÉ SKATEBOARDS". Transworld Business. Bonnier Corporation. Retrieved 25 May 2013.
- Domingo Antonio Robledo; Stu Morley (8 June 2011). "Globe International Headquarters". Australian Design Review. Niche Media. Retrieved 25 May 2013.
- 30shot (September 2012). "DSM Video" (Video upload). 30shot on Vimeo. Vimeo LLC. Retrieved 19 September 2013.
- "Dwindle Makes Moves". TransWorld Skateboarding. GrindMedia. 27 January 2004. Retrieved 19 September 2013.
- "The Lyte". Globe Shoes. Globe. 24 May 2013. Retrieved 25 May 2013.
- "Summer 2013". Globe Shoes. Globe. May 2013. Retrieved 25 May 2013.
- "Contact". Globe.tv. Globe International Limited. September 2013. Retrieved 19 September 2013.
- "Taj Burrow Wins The 2013 Hurley Pro". Surfing Magazine. GrindMedia, LLC. 18 September 2013. Retrieved 24 September 2013.
- "Proprietary Brands". Globe International Limited. Globe International Limited. September 2013. Retrieved 19 September 2013.
- "Licensed Brands". Globe International Limited. Globe International Limited. September 2013. Retrieved 19 September 2013.
- "Distributed Brands". Globe International Limited. Globe International Limited. September 2013. Retrieved 19 September 2013.
- Canvas at IMDB
- Opinion at IMDB
- United By Fate 1 at IMDB
- United By Fate 2 at IMDB
- United By Fate 3 at IMDB
- United By Fate 4 at IMDB
- United By Fate 5 at IMDB
- United By Fate 6 at IMDB
- Somewhere, Anywhere, Everywhere at IMDB
- The Secret Machine at IMDB
- New Emissions of Light and Sound at IMDB
- Ungu at IMDB
- Year Zero at IMDB
- Globe World Cup Skateboarding 2002 at IMDB
- Globe World Cup Skateboarding 2003 at IMDB
- Globe World Cup Skateboarding 2004 at IMDB
- Globe World Cup Skateboarding 2005 at IMDB
- The Global Assault!!! at IMDB
- Money For Blood at IMDB
- Slaughter at the Opera at IMDB
- 2005 Globe WCT Fiji at IMDB
- 2006 Globe WCT Fiji at IMDB
- 2008 Globe Pro Fiji at IMDB
- "Globe - Clash Shoe". Crossfire. 7 November 2006. Retrieved 13 October 2011.
- "Features Ellis".
- "Globe Devo-tion". Crossfire. 3 April 2009. Retrieved 13 October 2011.
- "Globe Destroyer x G-Shock". Sneaker Freaker Magazine. 14 January 2010. Retrieved 19 October 2011.
- Fahey, Mike (24 November 2009). "Splatterhouse Gets Appropriately Splattered Shoes". Kotaku. Retrieved 19 October 2011.
- "Sultans of Surf". Globe. 26 May 2011. Retrieved 21 October 2011.
- Tactics Boardshop (14 January 2013). "Globe Neff Sea Pals 30 Inch Cruiser Skateboard Complete Review - Tactics.com" (Video upload). YouTube. Google, Inc. Retrieved 25 September 2013.