Goût grec (French, the "Greek taste") is the term applied to the earliest expression of the neoclassical style in France, it refers specifically to the decorative arts and architecture of the mid-1750s to the late 1760s. The style was more fanciful than historically accurate though the first archaeological surveys of Greece had begun to appear at this time. It was characterized by severe rectilinear and trabeated forms with a somewhat crude Greek detailing incorporating bold pilasters, Ionic scrolls, Greek key and scroll frets and guilloche. The style's origin may be found in the suite of furniture designed by Louis-Joseph Le Lorrain for the Parisian financier Ange-Laurent de La Live de Jully (now in the Musée Condé, Chantilly). In comparison to the prevailing Rococo style the austerity of these pieces is stark, and found praise from the contemporary authority on Greek antiquity, the Comte de Caylus. Also influential were the engravings of the architect Jean-François de Neufforge, the architecture of Charles De Wailly, and the designs of Philippe de La Guêpière. The goût grec was a style of avant-garde circles in upper-class Paris, but was ignored at the court at Versailles, where a more conservative, stiffened Louis XV and modified "Transitional" style obtained.
The goût grec was short-lived and replaced quickly with the delicate, linear (or insipid, according to preference) goût étrusque and goût arabesque, neo-"Etruscan" and "arabesque" fashions with closer parallels in contemporary British Adam style of the 70s and 80s.
- James Stuart and Nicholas Revett's James Stuart (1713–1788)#Antiquities of Athens|The Antiquities of Athens and Other Monuments of Greece]] (London, 1762) led the way.
- Svend Eriksen, Early Neo-Classicism in France. (London: Faber). Translated by Peter Thornton.
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