GoAir

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GoAir
GoAir Logo.png
IATA
G8
ICAO
GOW
Callsign
GO AIR
Founded 2005
Commenced operations November 2005
Hubs
Secondary hubs
Focus cities
Frequent-flyer program GoClub[1]
Fleet size 18
Destinations 21
Company slogan Fly Smart
Parent company Wadia Group
Headquarters Worli, Mumbai, Maharashtra, India
Key people Jehangir Wadia (MD)
Giorgio De Roni (CEO)
Profit Increase INR104.34 million (US$1.7 million) (2013)[2]
Website www.goair.in
Not to be confused with go!, the Hawaiian airline.

GoAir is an Indian low-cost airline based in Mumbai.[3] It commenced operations in November 2005. It is the aviation foray of the Wadia Group. As of January 2014, it is the fifth largest airline in India by market share.[4] It operates domestic passenger services to 21 cities with over 100 daily flights and approximately 750 weekly flights.[5] Its hubs are at Chhatrapati Shivaji International Airport, Mumbai[6] and Indira Gandhi International Airport, New Delhi.

History[edit]

GoAir was founded in the year 2005 by Jehangir Wadia, the younger son of eminent Indian industrialist Nusli Wadia. The airline marked the entry into the critical aviation sector for the Wadia Group,[6] an Indian business conglomerate famous for its companies like Bombay Dyeing and Britannia Industries.[7] The Wadia group wholly owns the airline. Jehangir Wadia is also the Managing Director (MD) of the airline.[8] GoAir launched its operations in November 2005 using Airbus A320 aircraft.[7]

Since January 2007, GoAir has been recording an average load factor of 86%.[7] But the airline's growth has been slow, with other airlines established at the same time such as IndiGo and SpiceJet having overtaken GoAir in terms of market share, fleet size and destinations served as of 2013. However, according to Wadia and Chief Executive Officer (CEO) Giorgio De Roni, the slow growth of the airline is a company strategy taken up due to the tough aviation environment in India, as a result of which the focus is on maintaining profitability rather than on capturing market share and increasing the destinations and fleet size.[8][9]

In April 2012, the airline moved from sixth and last place to fifth in terms of market share due to the financial crisis at Kingfisher Airlines.[10] But following the grounding of Kingfisher Airlines, the airline once again has the lowest market share (8.8%) as of January 2014.[4]

Destinations[edit]

GoAir operates to 21 destinations in India, with over 100 daily flights and approximately 750 weekly flights.[5] Due to the small size of its fleet (only 15 aircraft), GoAir is not allowed to run international flights as per the guidelines of the Ministry of Civil Aviation, Government of India, but in 2012 the airline has applied for a waiver regarding the same to the ministry which is yet to be approved.[9]

Fleet[edit]

In order to reduce operational overhead, GoAir's fleet consists of only Airbus A320-200 aircraft with a maximum capacity of 180 passengers. Soon after the airline commenced operations, it had ordered 20 A320 aircraft.[12] As of February 2014, GoAir operates 15 such aircraft and the average fleet age is 3.1 years.[13][14][15][16]

GoAir Fleet
Aircraft In Service Orders Passengers Notes
Airbus A320-200 18 180 One owned and 15 dry leased
Five equipped with Sharklets (VT-GOL,VT-GOM,VT-GON,VT-GOO & VT-GOP)[17]
Airbus A320neo 72
TBA
Deliveries begin 2015[18]
Total 18 72

A320neo order[edit]

In June 2011, GoAir placed an order for 72 Airbus A320neo[12] (New Engine Option) aircraft worth INR324 billion (US$5.4 billion). These fuel-efficient, 180-seater aircraft are an upgraded version of the Airbus A320. Deliveries will begin from 2015, with an induction rate of 12-15 aircraft per year.[12]

Livery[edit]

When GoAir first commenced operations, each of its aircraft in its fleet had a different coloured livery. Each aircraft was painted in colours like navy blue, pink, sky blue, orange, saffron, green and brown. But since 2011, the airline has shifted to a single-coloured livery, with grey being used.[12] However, the livery theme has remained the same since the airline commenced operations. The theme is as follows-

  • The bottom of the aircraft is painted in grey.
  • The edges of the wings are also painted in grey. GoAir's official website www.GoAir.in is written on the engines, which have a grey background.
  • The upper portion is given a white background along with the airline's official website (but without www) written in grey.
  • The tail is also painted in grey, with the logo of GoAir written at the centre.

Flight attendants[edit]

In July 2013, GoAir announced that will only hire lightweight female flight attendants over the next seven years in order to reduce fuel costs, but its 130 male attendants will not be terminated.[19][20]

In-flight services[edit]

GoAir only offers economy class seating and does not offer a complimentary meal service to its passengers. However, there is a buy-on-board in-flight meal programme, selling Café Coffee Day snacks, sandwiches, parathas, cookies, nuts, soft drinks, mineral water and other beverages. Duty-free products are also available on board. Inflight entertainment systems are minimal, with only the official inflight magazine Go-Getter, published by the Bhaskar Group, being provided as a source of entertainment. GoAir does offer a premium service known as GoBusiness in which the passengers, at a higher fare, get seats in the first three rows of the aircraft as well as more space as the middle seat is guaranteed to remain unoccupied, as well as free meals and an increased luggage allowance.[21] GoAir also offers a frequent flyer programme knows as GoClub,[1] which is the first frequent flyer programme offered by a low-cost airline in India.[22]

Awards[edit]

GoAir has won the following awards:

  • Best Domestic Airline For Excellence in Quality and Efficient Service by Pacific Area Travel Writers Association (2008).[23]
  • Best Performing Airline by Airbus (2011).[24]

Gallery[edit]

References[edit]

  1. ^ a b GoAir frequent flyer program
  2. ^ "GoAir joins the profit league". Business Standard. Retrieved 24 January 2014. 
  3. ^ "Go Air : Contact Us
  4. ^ a b Market share
  5. ^ a b GoAir : Destinations
  6. ^ a b "Directory: World Airlines". Flight International. 3 April 2007. p. 87. 
  7. ^ a b c GoAir : About us
  8. ^ a b "Stay small till customer has a need, not want: Jeh Wadia". The Times of India. Retrieved 30 March 2013. 
  9. ^ a b "We will not sell under cost". The Hindu Business Line. Retrieved 30 March 2013. 
  10. ^ "Kingfisher Airlines’s market share lowest in country". tnchamber.in. Retrieved 30 March 2013. 
  11. ^ [1][dead link]
  12. ^ a b c d GoAir orders 72 Airbus jets for Rs. 32,000 crore
  13. ^ IMH:Goair.in. "About GoAir : GoAir". goair.in. Retrieved 2013-07-27. 
  14. ^ "CH-Aviation – Airline News, Fleet Lists & More". Ch-aviation.ch. Retrieved 2010-07-16. 
  15. ^ Worldwide presence | Airbus, a leading aircraft manufacturer
  16. ^ 27 July 2013. "GoAir fleet". planespotters.net. Retrieved 2013-10-21. 
  17. ^ http://www.planespotters.net/Airline/GoAir?sort=dd
  18. ^ GoAir orders 72 new Airbus A320
  19. ^ http://www.guardian.co.uk/business/2013/jul/04/indian-airline-goair-female-only-crew-fuel
  20. ^ http://blogs.wsj.com/indiarealtime/2013/07/04/goair-seeks-cabin-crew-men-need-not-apply/
  21. ^ GoBusiness
  22. ^ "GoAir spreads its wings to Chennai with increased fleet strength". www.indiaprwire.com. Retrieved 31 March 2013. 
  23. ^ "GoAir receives PATWA's 'Quality & Efficient Service' award". India Aviation. Retrieved 30 March 2013. 
  24. ^ "GoAir ranked the Best Performing Airline by Airbus". Breaking Travel News. Retrieved 30 March 2013. 

External links[edit]