|Headquarters||San Mateo, CA, U.S.|
|Key people||Gary Lipkowitz (COO)|
|Type of site||Software-As-A-Service|
|Available in||English, Japanese, Spanish|
|Launched||November 1, 2007|
GoAnimate is a cloud-based platform for creating and distributing animated videos. GoAnimate’s platform allows individuals to develop both narrative videos, in which characters speak with lip-sync and move around, and video presentations, in which a voiceover narrator speaks over images and props, which may also move around. All video styles can be supported with background music and effects.
GoAnimate offers its services on a freemium basis to consumers, and has multiple subscription levels available for businesses. At the end of 2012, over five million individuals, businesses and schools were using GoAnimate to create videos. The fastest growing use case is that of organizations creating videos for their websites to explain and/or market products, services, events and causes.
GoAnimate provides users with drag-and-drop tools that the company’s website  indicates can be used to access thousands of character models, backdrops and other assets to create scenario-based videos - like political videos depicted during the 2012 presidential campaign. The platform offers text-to-speech character voices with customizable environments.
GoAnimate was founded in 2007 by Alvin Hung. It originated from Hung’s desire to create an animated story for his wife, evolving to an animated video production tool. GoAnimate is a founding member of YouTube creation tool partner program, launched in 2009.
GoAnimate for Schools was launched in 2011 and in 2012 the company introduced GoAnimate for Business. GoAnimate has offices in San Mateo, California, and Hong Kong, employing 20. It is funded by private investors.
In 2012, eMarketer projected that video would be the fastest-growing online ad format in 2012, with spending to increase nearly 55 percent over 2011. The publication further predicted continued strong double-digit growth for online videos through 2016. Business2community.com reports that the popularity of video as a medium to communicate information results from its ability to effectively tell stories, spread messages and encourage action. It notes that bloggers who may not be skilled writers are turning to video as well.
In October 2013, GoAnimate fully removed the exclamation point from their previous logo, usually everywhere except for the end credit, it changed on September 2013.
- Alvin Hung, Founder, CEO
- Gary Lipkowitz, Chief Operating Officer
- Sciacca, Annie (Aug 16, 2013). "Alvin Hung: Founder & CEO, GoAnimate". Entrepreneur profile. San Francisco Business Times. Retrieved 25 November 2013.
- "Who we are". About GoAnimate. goanimate.com. 2012. Retrieved 25 November 2013.
- Kessler, Sarah. "6 Free Sites for Creating Your Own Animations". Mashable. Mashable. Retrieved 27 October 2010.
- Ganci, Joe. "Go and Animate with Go!Animate". Learning Solutions Magazine. The eLearning Guild. Retrieved 26 March 2013.
- "Video content at http://goanimate.com/business".
- Johnson, Abby. "Look Out Politicians – Animated Videos Just Got Easier To Make". Web Pro News. Retrieved 2011-10-18.
- Cavna, Michael (2011-10-17). "GoAnimate goes political: You can make and post your own election-season cartoons". Washington Post. Retrieved 2011-10-17.